V8.1 Ladder Engagement & Sports Case 11 Dec 09
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The document discusses the "Ladder of Engagement" concept for strengthening customer engagement and brand loyalty. It presents the ladder as having increasing levels of customer participation, from consuming passive content like products and ads, to providing active contributions like reviews, ratings, discussions and collaborative content creation. A number of company websites are shown engaging customers at different levels of the ladder. It then applies this concept to a proposed book, club and campaign promoting stories of sportsmanship, suggesting ways customers could engage through downloading and sharing the stories, book covers, and posters.
V8.1 Ladder Engagement & Sports Case 11 Dec 09
- 1. presents The Ladder Of Engagement www.PRSmith.org
- 2. Social media is the biggest change since the industrial revolution. Business Week (2005)
- 3. Ladder Of Engagement Embraces Web2.0/Social Media Nurtures Customer Engagement % Strengthens Brand Loyalty Asks What Business Are We In .value chain ..value network amidst Hyper Competition..
- 4. even Alien Implant Removals are in a hyper competitive market And although it might make a great gift For your mother- in-law.....
- 5. This is a far better gift! Lets see how the Ladder of Engagement can develop the appetite for sportsmanship
- 6. Secures Customer Engagement Strengthens Brand Loyalty As customers move up Ladder Of 息 PR Smith.org Engagement www.prsmith.org
- 7. Products Processes Brands Ads Ideas Discussions (& sharing) Reviews Ratings Ladder Of 息 PR Smith.org www.prsmith.org Engagement
- 8. Products Collab- Processes orative Co- Brands Creation Ads Ideas Discussions (& sharing) Reviews Ratings Ladder Of 息 PR Smith.org www.prsmith.org Engagement
- 9. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.homedepot.ca
- 10. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.ideastorm.com
- 11. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.chevrolet.com/tahoe/
- 12. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.boeing.com/commercial/787family/
- 13. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.pods4jobs.com
- 14. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.innocentive.com
- 15. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.myelinrepair.org
- 16. Products Processes Brands Ads Ideas Discussions Reviews Ratings www.threadless.com
- 17. Now lets apply the ladder to this sportsmanship book, club & campaign
- 18. Excerpt: When war stopped & enemies played football together on Christmas Day 1914 www.Great MomentsOf Sportsmanship. com
- 19. Style: emotional stories tapping into something deep inside us. The Mexican goalkeepers father had just died & the Iranian keeper showed his respect . 2006 www.Great MomentsOf Sportsmanship. com
- 20. Style: 2 minute short stories supported by interesting visuals. Yes, the unidentified flying object in the back-ground is a streaker diving into the lake during a crucial Ryder Cup golf match in Ireland 2006. www.Great MomentsOf Sportsmanship. com
- 27. Download the stories & pass them on Download Book cover & pass it on Download the poster & pass it on
- 35. www.PRSmith.org www.GreatMomentsofSportsmanship.com