The document discusses audience reception studies conducted by the group members Vala Asha, Jyotsna, and Alpa. It defines an audience as those who consume various media representations, such as readers, listeners, and viewers. Reception is described as how audiences internalize and react to mediated cultural texts, and how this reception helps shape cultural identities as audiences identify with particular symbols and cultural codes.
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2. The assembled spectators or listeners at a
public event such as a play film concert or
meeting .
A formal interview with a person in authority.
Audience include
reader,listeners,viewers,consumers who
consume different kinds of images and
representation.
4. 1) The action or process of receiving
something sent, given, or inflicted.
2) The action of admitting someone to a
place ,group, or institution or the process of
being admitted
Reception it the use of mediated cultural
texts by the audience that is ,reception is the
way in which we react to internalized
representation.
6. Cultural study is interested in the ways in
which audiences receive the message. How
they respond to it, and the infects the
massage generates.
When audience uses and indentifies with
particular symbols and artifacts, they express
their cultural identifies.
When we respond readily to the tricolor or the
Gandhi symbol identify ourselves as Indian .It
marks us distinguishes as from other cultural
identities.
7. Our use of particular cultural codes, dress,
eating habits, lifestyle identifies us as
members of particular cultural groups.
We create cultural meanings through our
appropriation and adoption of cultural
symbols and icons.
We can see is that the audience creates its
identities through the consumption and
reception of cultural artifacts.