Multi-Channel and MultiMedia Valentine's Day Ad Campaign 2014
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The document summarizes the results of a Valentine's Day marketing campaign that used a multi-channel approach across Facebook, email, and other social media. The Facebook ad campaign reached over 3,000 people with a $10 investment but had a low click-through rate, while the email campaign had a 25.2% open rate and 1.3% click rate. Analysis showed the need to improve the Facebook click-through rate and scrub the email list to reduce bounces.
Multi-Channel and MultiMedia Valentine's Day Ad Campaign 2014
- 1. Valentine’s Day Campaign A Multi-Channel Approach Leveraging Self-Designed Digital MultiMedia and Social Media Reach Prepared by: Justin M. King October 2, 2014
- 4. Facebook Facebook Ad Campaign Performance o Facebook ad spending shows good ROI. For a $10 investment: o Within one day the post reached 3,234 people. o 20 separate page engagements. o Mobile clearly led the charge: o 3,045 person reach on mobile devices. o 191 person reach on desktop devices. o Click-through rate of 0.4%. www.facebook.com/JustinKingRealtor
- 7. Email Marketing E-Mail Campaign Performance o 975 Recipients: o 25.2% Open Rate o 1.3% Click Rate o 144 Bounces (831 Successful Deliveries) o 275 Total Opens o 21 Unsubscribes
- 8. Other Social Media (no ad spending) www.youtube.com/JustinKingRealtor
- 9. Other Social Media (no ad spending) https://plus.google.com/+JustinKingRealtor
- 10. o Facebook Results o A 3000+% increase in views for a $10 investment is good ROI, however I would liked to have improved on the 0.4% click-through rate. Further analysis: o I am unable to track insights on Twitter or LinkedIn, two of the larger bases I have, or on other Social Media sites this was dispersed to, such as Google+. o The correct adverting space is in mobile. o Email o 25.2% open is decent, and 1.3% click rate is double that of Facebook. o 144 Bounces shows a clear need for scrubbing the database.