Value and Strategy Curriculum Design
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This is a draft curriculum for a five day workshop on strategy for nonprofit organizations (also uploaded by National Arts Strategies). I was looking to address two critical design questions: 1) Strategy has its roots in competition so how can we connect a strategy conversation to a nonprofit's first focus on creating value for its community? And 2) What is a useful workshop for staff at all levels, some of whom may be involved in formal strategic planning activities and many of whom will not? Our approach was to frame all conversations around the question, How can you create the most value? and focus on strategic thinking rather than strategic planning.
Value and Strategy Curriculum Design
- 1. Draft Curriculum: Value Creation and Strategic Thinking in Day-to-Day Work Day Tools Day 2 Day 3 Day 4 Day 5 Creating the most value Thinking strategically Integrated strategy Collective Impact Planning and communication Positioning statement; leadership framework Strategy diamond; Key strategy concepts; Porter plus one Business planning canvas TBD Planning process; Plan outline; Pitch framework Arrival / Breakfast Theme Day 1 Arrival / Breakfast Arrival / Breakfast Arrival / Breakfast Arrival / Breakfast Day Introduction Day Introduction Day Introduction Day Introduction Session 2.1 The concepts of strategic thinking (e.g. Strategy Diamond, economic logic, competitive advantage, sources of competitive advantage, strategic choices in scope of organization) Session 3.1 The idea of integrated strategy (e.g. examples, concepts, business planning canvas) Session 4.1 The idea of collaboration and collective impact Session 5.1 Elements of a strategic plan and the process of strategic planning Break Break Break Break Session 2.2 The components and concepts of strategic thinking continued Session 3.2 Integrated strategy immersive experience (e.g. observe and analyze the quality of an organizations integration in the execution of strategy) Session 4.2 Full class exercise on collaboration opportunities Session 5.2 Pitch exercise (e.g. building on value proposition and the ideas about using strategic thinking to deliver on that value, now sell your vision) 8:00 AM Faculty and Program Introduction Session 1.1 The challenge to create value (e.g. museum issues and value strategies around the world, and a framework for defining the competitive sphere) Break Session1. 2 Looking more deeply at the value proposition (e.g. segments, attributes, positioning) 息 2014 National Arts Strategies Jim Rosenberg, Senior Advisor, February 2014 Page 1 of 2
- 2. Draft Curriculum: Value Creation and Strategic Thinking in Day-to-Day Work Sunday (Cont.) Monday (Cont.) Tuesday (Cont.) Wednesday (Cont.) Thursday (Cont.) Lunch Lunch Lunch Lunch Lunch Session 1.3 Looking more deeply at the value proposition continued Session 2.3 Environmental analysis (e.g. Porter plus one) Session 3.3 Immersive experience continued Session 4.3 Discussion with most senior executive (open Q&A informed by workshop material) Session 5.3 Your next actions (getting from today to your vision) Break Break Break Break Break Session 3.4 Debrief on experience / review integration in your own organization Session 4.4 Debrief from discussion with most senior executive Session 5.4 Program review / Q&A / wrap up Session 1.4 Working in an unpredictable world (e.g. why need everyone able to think strategically) Session 2.4 Environmental analysis cont. Wrap Up / Questions / Thoughts for Tomorrow 3:30 PM Wrap Up / Questions / Thoughts for Tomorrow Wrap Up / Questions / Thoughts for Tomorrow Wrap Up / Questions / Thoughts for Tomorrow Thanks / Evaluation End of day End of day End of day End of day End of day 息 2014 National Arts Strategies Jim Rosenberg, Senior Advisor, February 2014 Page 2 of 2