2. 2/17
Do ou get enquiries hich do not respond?
Wh do the not respond despite enquir ?
What is a alue bomb?
Ho do e use a alue bomb?
What can e e pect from alue bombs?
General Discussion Flo
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3. Ha e ou killed
their curiosit ?
Ha e ou
satisfied their
curiosit ?
Are ou
irrele ant to their
curiosit ?
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4. If there is no curiosit there is no communication!
Did ou generate more
curiosit in our
communication?
Did ou satisf all
curiosit in our
communication?
Did our communication
miss the curiosit of the
person b a mile?
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5. WWW.CONSULT4SALES.COM
Value Bomb must address one glaring problem statement of the
customer.
Value Bomb should be able to e hibit ho the customer's glaring
problem can be sol ed in a a that it increases profitabilit of the
customer.
Value Bomb should sho long term continuit of the problem
resolution process in a sustainable manner.
6. I ant to suppl a ra material hich ill
gi e a better ield to the customer.
I ill sho ho the customer ill in est
Rs X in m ra material hich ill
translate into Rs Y ield for him. The
alue of Rs (Y-X) if his profitabilit .
If I take the last 3 months production
pattern of customer(actual or assumed)
and conduct a retrograde stud to sho
sustainabilit to the customer in the ne t
coming quarters.
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7. Quantit of Production
Waste
Time taken.
Qualit of production
Batch to Batch
Lot to Lot
Season to Season
Product to Product
Better qualit ill fetch better Price
Better consistenc ill fetch better price
Better(Faster) Production ill reduce
cost price
01 02 03
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9. CTA detonates the alue bomb
CTA must create urgenc in the
minds of the customer.
CTA must be coherent and rele ant
to the customer.
CTA must post a financial
ad antage hich is si able to the
customer.
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10. For each Value Bomb
CTA:
We ill help ou conduct a process
audit to ensure an incremental ield
if e recei e our response before
<date>
CTA:
On receipt of our interest before <Date>, e
ill share an e-book on ho "consistenc " of
ra material creates a sustainable
profitabilit for the manufacturer.
CTA:
Once e recei e our interest in our
proposal before <Date>, e ill
share a free ticket ith ou to
participate in a ebinar ith e perts
from the industr .
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11. U S S
C V
B
T
E-
N
C S
F A
F S
F S
F T
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12. ?
S M
24% .
S M
77%
.
T 100% .
V B
76.5%
A
23.5%
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13. C 3 V B .
S
. . / 4
I .
T S K P .
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