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悋惘忰 悋惘忰 悋 惡愕
 Dr. Nahid Fawi
 Associate professor
 University of Khartoum
Value chain & Added Value
products in the Poultry
Industry
悋悸 悵悋惠 悋惠悴悋惠 悋悸 愕愕悸
悋惷悋悸
悋惆悋悴 愀悋惺
悋惘悧愕悸 悋忰悋惘
4.悋惺悋 悋忰 悋愕  悋悋愕悸 悋悋悸.
3.悋惠愕 惠惆悸  悽惘悴 悋惆悋悴 惠悴悋惠  悋悋惡惠悋惘
2.悋惷 悋悸 悵悋惠 悋惠悴悋惠 悋悸 愕愕悸  悋悴悋慍惘 惆惘悋悸
1.悋惷悋悸 悋悸 悵悋惠 悋惠悴悋惠 悋悸 愕愕愕悸 悋
Value chain &  added value products poultry industry
VALUE CHAIN
5
OM, Ch. 2 Value Chains
息2009 South-Western, a part of Cengage Learning
 The underlying purpose of every
organization is to provide value to its
customer and stakeholders.
≒悋悋愕悋愕 悋惆悋愕悸 悸 惠惶  愆悖悸 悖
悋惶悋忰 愆惘悋悄 愕惠
 The term Value Chain was used by Michael Porter
in his book "Competitive Advantage: Creating and
Sustaining superior Performance" (1985).
愆悋愀悋惠 悴惺 惠忰
悋 惠惆 悋惠 悋愆悋悸
愕惠 悸 悽
愆惘悋悄悋惶悋忰
悋悋愕 惺 惡悋惠惘慍
惠悋 悸 悽 惡愃惘惷愕悸
愕惠
Competitive value
悴惺 悋 惠愆惠惘
悋愆悋悸 悋惆悋惘悋惠
7
OM, Ch. 2 Value Chains
息2009 South-Western, a part of Cengage Learning
Margins
Support
Activities { Procurement
Firminfrastructure
Humanresourcemanagement
Technologydevelopment
Inbound
logistics
Operation
Outbound
logistics
Marketing
andsales
Service
Margins
TheGenericValueChain
 Supply chain
≒悋 悋愕惠悽悋惶 惠悸
悋悴惆悸(悋惠 悋悵悋
惺悋 悴惆悸)
≒惶悋忰 惠 惺悋惆悸
愀 悋愆悋悸
win  lose
 Value chain
≒悋悸 悽 惠
≒惶悋忰 惠惺
悋愆悋悸 悋愕惠
win  win
What is the customers
value
10
OM, Ch. 2 Value Chains
息2009 South-Western, a part of Cengage Learning
Consumer value chain
 The value chain starts in the mind of the
consumer at the point of purchase.
Added value products
 The key to creating added value in the product
≒悋惠悴 悋悧惆 惠惘悴悸(悽惆悸 悋 愕惺悸)惠愕惠 惘愕悋悸 悋惆
悋愆惘悋悄 惺 惠忰慍 悋愕惠
MOST IMPORTANT THING IS TO END UP
WITH,,
A Happy consumer not a
satisfied consumer
Value chain &  added value products poultry industry
The key to unlocking the Value
Dr. Nahid Fawi
Understand your market
≒悴惆悋 悋愕 惆惘悋愕悸 悴惡market research
≒悽惠悸 愆惘悋悧忰  悋愕 惠segmentation
≒悋悋悽惘 惺 惠悽惠 悸 惠惠愀惡 愆惘忰悸 
≒悋愕惠惆悸  愆惘忰悸 悋 惠忰惆惆target market
Customers in the poultry industry
PROCESSORS
悋惶惺
FARMERS
悋慍悋惘惺
WHOLESELLERS & RETAILERS
悋惠悴慍悧悸 惠悋悴惘 悋悴悸 惠悋悴惘
SUPPLIERS
悋惘惆
悋愕惆悋  悋惆悋悴 惶悋惺悸2018
≒悋悋忰 愆惘悋惠50愆惘悸
≒悋悋忰 慍悋惘惺176慍惘惺悸
≒悋惡悋惷 愆惘悋惠26愆惘悸
≒悋惡悋惷 慍悋惘惺64慍惘惺悸
≒悋惠悋惠 愆惘悋惠11愆惘悸
≒悋悋愕悋惠 惺惆惆14
悋悋惠悋悴
≒悋悋忰 悋惆悴悋悴  悋 悋悋惠悋悴
80,000愀悋惺悋
≒悋悋悧惆 惡惷  悋 悋悋惠悋悴悸
68,000愀悋惺悋
≒悋惠悋惠 悋惠悋悴
98,950,000惠惠悋惺悋
(悋悋惠悋悴悸 悋愀悋悸
160,072,800惠惠
悋惺悋)
悋悽惶惡 悋悋惘惆 悋惡惷悋惺悋
≒悋忰 惠惘悽 惡惷
9,401,236
≒惡悋惷 惠惘悽 惡惷
144,000
悋愕惆悋  悋悴悋慍惘(2019)
≒悋悴悋慍惘 惺惆惆23
≒惺悋 悋惺悋悸 悋悴悋慍惘 惺惆惆19
≒愆惘悋惠 悴悋慍惘9
≒惠悴悋惘悸 悴悋慍惘10
≒悋慍悋惘惺
≒悋悵惡忰 惠愕愀:60,000,000愀悋悧惘悋惺悋
Points of interest in the Sudanese
poultry market
≒悋悴慍惘 愕惺悸 惺 惡悋悄 惠 悋悴悸 愕 悋惠愕惺惘
≒悋惶愃悋惘 惠悴 惘悋悴悋 悋悋惓惘  悋愆悋惘悋 愕
≒悋忰惘 悋惆悴悋悴(惡 悋 慍12001400悴)
≒悋惆悋悴 惘悗悗愕 悋悋惘惺 愕 悋忰惠悋惘 惺悋 愀惡 悋
(惡悋 愕 惆悋悽悋悋( )悽悋惘悴悋惘悋)
≒惺 悽愀悋 惺悋惆 悋悵悋惡惠悋 惠 悋悴悋慍惘  悋愆忰 悽悋惠
悋慍惠.
≒悋惆悋悴 悋忰愆悋悄悋悋惶 愃惘悋悋悄 悴惡 愕.
悋悋愕悸 悋惆悋悴 愀悋惺
Food Market Opportunities
1- HALAL food market
2- Functional food market
3- Vegan market
4- Organic food market
5- Innovation market
HALAL MARKET
INNOVATION MARKETS
Product
Innovation
 悋悋惡惠悋惘
悋惠悴
Dr. Nahid Fawi
Poultry added value products
Rendering
 Rendering is a process that converts waste
animal tissue into stable, usable materials.
 Rendering can refer to any processing of
animal products into more useful materials.
Value chain &  added value products poultry industry
International Rendered poultry products
Value chain &  added value products poultry industry
Value chain &  added value products poultry industry
Top Chicken Imports by Country: Frozen (2017)
 Japan: US$1.35 billion (8.8% of imported
frozen poultry)
 Saudi Arabia: $1.19 billion (7.8%)
 Hong Kong: $1.16 billion (7.6%)
 China: $1.03 billion (6.7%)
 United Arab Emirates: $652 million (4.2%)
 Iraq: $632.6 million (4.1%)
 United Kingdom: $520.1 million (3.4%)
Dr. Nahid Fawi
悋愕惆悋  悴慍惘 惓悋Leen
≒悋悵惡忰 惠愕愀:90愀悋悧惘惶愃惘 悋悋愆惘40悋
愆悋惘悋悋愆惘
≒悋悋愕:慍惆 悋悵惡忰悋   悋愆惠悋悄  愕惡悋惺 惶
惘惷悋  悋惺惆 悋慍惆悋惆
≒悋惺悋悄:惶愃惘悸 惠愕愀悸 慍悋惘惺 悋惶忰悋惡
≒悋悵惡忰 悽悋惠:悽悋 惡惺悋 惠 悋愃惡悋
Dr. Nahid Fawi
悋悽悋惠 惡惺 悋愕惺悋惘(悽悋)
≒悋悋惶 悋惡惆悸 50悴
≒悋悋惶 40悴
≒悋惘悋惡35悴
≒悋愆忰27悴
≒悋悋惘惺10悴
≒悋惘悗悗愕4悴
Example for added value products
Value chain &  added value products poultry industry
Value chain &  added value products poultry industry
Recommendations
Research into practice
Correct marketing
Dr. Nahid Fawi
悋悋愕惠悋惺 忰愕 愆惘悋
Dr. Nahid Fawi

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Value chain & added value products poultry industry

  • 1. 悋惘忰 悋惘忰 悋 惡愕 Dr. Nahid Fawi Associate professor University of Khartoum Value chain & Added Value products in the Poultry Industry 悋悸 悵悋惠 悋惠悴悋惠 悋悸 愕愕悸 悋惷悋悸 悋惆悋悴 愀悋惺
  • 2. 悋惘悧愕悸 悋忰悋惘 4.悋惺悋 悋忰 悋愕 悋悋愕悸 悋悋悸. 3.悋惠愕 惠惆悸 悽惘悴 悋惆悋悴 惠悴悋惠 悋悋惡惠悋惘 2.悋惷 悋悸 悵悋惠 悋惠悴悋惠 悋悸 愕愕悸 悋悴悋慍惘 惆惘悋悸 1.悋惷悋悸 悋悸 悵悋惠 悋惠悴悋惠 悋悸 愕愕愕悸 悋
  • 5. 5 OM, Ch. 2 Value Chains 息2009 South-Western, a part of Cengage Learning The underlying purpose of every organization is to provide value to its customer and stakeholders. ≒悋悋愕悋愕 悋惆悋愕悸 悸 惠惶 愆悖悸 悖 悋惶悋忰 愆惘悋悄 愕惠
  • 6. The term Value Chain was used by Michael Porter in his book "Competitive Advantage: Creating and Sustaining superior Performance" (1985). 愆悋愀悋惠 悴惺 惠忰 悋 惠惆 悋惠 悋愆悋悸 愕惠 悸 悽 愆惘悋悄悋惶悋忰 悋悋愕 惺 惡悋惠惘慍 惠悋 悸 悽 惡愃惘惷愕悸 愕惠 Competitive value 悴惺 悋 惠愆惠惘 悋愆悋悸 悋惆悋惘悋惠
  • 7. 7 OM, Ch. 2 Value Chains 息2009 South-Western, a part of Cengage Learning Margins Support Activities { Procurement Firminfrastructure Humanresourcemanagement Technologydevelopment Inbound logistics Operation Outbound logistics Marketing andsales Service Margins TheGenericValueChain
  • 8. Supply chain ≒悋 悋愕惠悽悋惶 惠悸 悋悴惆悸(悋惠 悋悵悋 惺悋 悴惆悸) ≒惶悋忰 惠 惺悋惆悸 愀 悋愆悋悸 win lose Value chain ≒悋悸 悽 惠 ≒惶悋忰 惠惺 悋愆悋悸 悋愕惠 win win
  • 9. What is the customers value
  • 10. 10 OM, Ch. 2 Value Chains 息2009 South-Western, a part of Cengage Learning
  • 11. Consumer value chain The value chain starts in the mind of the consumer at the point of purchase.
  • 12. Added value products The key to creating added value in the product ≒悋惠悴 悋悧惆 惠惘悴悸(悽惆悸 悋 愕惺悸)惠愕惠 惘愕悋悸 悋惆 悋愆惘悋悄 惺 惠忰慍 悋愕惠
  • 13. MOST IMPORTANT THING IS TO END UP WITH,,
  • 14. A Happy consumer not a satisfied consumer
  • 16. The key to unlocking the Value Dr. Nahid Fawi
  • 17. Understand your market ≒悴惆悋 悋愕 惆惘悋愕悸 悴惡market research ≒悽惠悸 愆惘悋悧忰 悋愕 惠segmentation ≒悋悋悽惘 惺 惠悽惠 悸 惠惠愀惡 愆惘忰悸 ≒悋愕惠惆悸 愆惘忰悸 悋 惠忰惆惆target market
  • 18. Customers in the poultry industry PROCESSORS 悋惶惺 FARMERS 悋慍悋惘惺 WHOLESELLERS & RETAILERS 悋惠悴慍悧悸 惠悋悴惘 悋悴悸 惠悋悴惘 SUPPLIERS 悋惘惆
  • 19. 悋愕惆悋 悋惆悋悴 惶悋惺悸2018 ≒悋悋忰 愆惘悋惠50愆惘悸 ≒悋悋忰 慍悋惘惺176慍惘惺悸 ≒悋惡悋惷 愆惘悋惠26愆惘悸 ≒悋惡悋惷 慍悋惘惺64慍惘惺悸 ≒悋惠悋惠 愆惘悋惠11愆惘悸 ≒悋悋愕悋惠 惺惆惆14
  • 20. 悋悋惠悋悴 ≒悋悋忰 悋惆悴悋悴 悋 悋悋惠悋悴 80,000愀悋惺悋 ≒悋悋悧惆 惡惷 悋 悋悋惠悋悴悸 68,000愀悋惺悋 ≒悋惠悋惠 悋惠悋悴 98,950,000惠惠悋惺悋 (悋悋惠悋悴悸 悋愀悋悸 160,072,800惠惠 悋惺悋) 悋悽惶惡 悋悋惘惆 悋惡惷悋惺悋 ≒悋忰 惠惘悽 惡惷 9,401,236 ≒惡悋惷 惠惘悽 惡惷 144,000
  • 21. 悋愕惆悋 悋悴悋慍惘(2019) ≒悋悴悋慍惘 惺惆惆23 ≒惺悋 悋惺悋悸 悋悴悋慍惘 惺惆惆19 ≒愆惘悋惠 悴悋慍惘9 ≒惠悴悋惘悸 悴悋慍惘10 ≒悋慍悋惘惺 ≒悋悵惡忰 惠愕愀:60,000,000愀悋悧惘悋惺悋
  • 22. Points of interest in the Sudanese poultry market ≒悋悴慍惘 愕惺悸 惺 惡悋悄 惠 悋悴悸 愕 悋惠愕惺惘 ≒悋惶愃悋惘 惠悴 惘悋悴悋 悋悋惓惘 悋愆悋惘悋 愕 ≒悋忰惘 悋惆悴悋悴(惡 悋 慍12001400悴) ≒悋惆悋悴 惘悗悗愕 悋悋惘惺 愕 悋忰惠悋惘 惺悋 愀惡 悋 (惡悋 愕 惆悋悽悋悋( )悽悋惘悴悋惘悋) ≒惺 悽愀悋 惺悋惆 悋悵悋惡惠悋 惠 悋悴悋慍惘 悋愆忰 悽悋惠 悋慍惠. ≒悋惆悋悴 悋忰愆悋悄悋悋惶 愃惘悋悋悄 悴惡 愕.
  • 24. Food Market Opportunities 1- HALAL food market 2- Functional food market 3- Vegan market 4- Organic food market 5- Innovation market
  • 29. Rendering Rendering is a process that converts waste animal tissue into stable, usable materials. Rendering can refer to any processing of animal products into more useful materials.
  • 34. Top Chicken Imports by Country: Frozen (2017) Japan: US$1.35 billion (8.8% of imported frozen poultry) Saudi Arabia: $1.19 billion (7.8%) Hong Kong: $1.16 billion (7.6%) China: $1.03 billion (6.7%) United Arab Emirates: $652 million (4.2%) Iraq: $632.6 million (4.1%) United Kingdom: $520.1 million (3.4%) Dr. Nahid Fawi
  • 35. 悋愕惆悋 悴慍惘 惓悋Leen ≒悋悵惡忰 惠愕愀:90愀悋悧惘惶愃惘 悋悋愆惘40悋 愆悋惘悋悋愆惘 ≒悋悋愕:慍惆 悋悵惡忰悋 悋愆惠悋悄 愕惡悋惺 惶 惘惷悋 悋惺惆 悋慍惆悋惆 ≒悋惺悋悄:惶愃惘悸 惠愕愀悸 慍悋惘惺 悋惶忰悋惡 ≒悋悵惡忰 悽悋惠:悽悋 惡惺悋 惠 悋愃惡悋 Dr. Nahid Fawi
  • 36. 悋悽悋惠 惡惺 悋愕惺悋惘(悽悋) ≒悋悋惶 悋惡惆悸 50悴 ≒悋悋惶 40悴 ≒悋惘悋惡35悴 ≒悋愆忰27悴 ≒悋悋惘惺10悴 ≒悋惘悗悗愕4悴
  • 37. Example for added value products