際際滷

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VALUE TO CUSTOMER
Value perceived by customer
 Strategic partnership. Usually 5-10 carefully selected
partners. Joint aim is competitive advantage.
 Savings driven value via volume consolidation and best
price as tactical means.
 No notable value or small suppliers create relatively
small amount of value.
 Supplier relationship causes challenges and destroys
value  supplier will be replaced asap.
Sales view to value
 Sellers see value differently from customers. Suppliers
see often more value than customers are willing to agree.
 What is the value created by our competitors?
10 M
0 M
-10 M
5 M
-5 M
Competitor
Our company
Customer
value
息 2016 Suomen Paras Myyntiorganisaatio Oy
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Value to customer

  • 1. VALUE TO CUSTOMER Value perceived by customer Strategic partnership. Usually 5-10 carefully selected partners. Joint aim is competitive advantage. Savings driven value via volume consolidation and best price as tactical means. No notable value or small suppliers create relatively small amount of value. Supplier relationship causes challenges and destroys value supplier will be replaced asap. Sales view to value Sellers see value differently from customers. Suppliers see often more value than customers are willing to agree. What is the value created by our competitors? 10 M 0 M -10 M 5 M -5 M Competitor Our company Customer value 息 2016 Suomen Paras Myyntiorganisaatio Oy