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V&f nursurey farm presentation
- 3. The idea is to provide fresh vegetables & flowers which will grow in our VF nursery for the public of Sargodha city. This will also decorate customers house. To get a predominant position in Sargodha city and after that sky is the limit for us.
- 4. Because the household face the problem of non availability of fresh vegetable. To decorate customers house lawn we decided to provide the services of lawn decoration with vegetables & flowers. To remove health problems of our society.
- 5. Mission statement To be a trend setter as there is no trend of growing vegetables at their homes in Sargodha because those who don't follow the trends always become the trend setters. We will provide safe environment quality, healthy and secured time by providing vegetables plants at their home. Our mission is to provide plants of vegetables for food and decoration of house.
- 6. Goals and objectives Make the highest demand of this V&F by giving unique quality and features. Make easy availability of this V&F with fast home delivery. Reduce the cost of non availability of V&F and also saving the time of customers.
- 8. Economic Research We conduct the market research to check the acceptability of new idea We have conduct primary type of research We conduct questioner survey from more than 400 household in Sargodha city
- 9. Current demand in target market 30 35 40 45 50 55 60 Agree to buy Not agree to buy Not demand Demand
- 10. PROMOTION Creating suspense by launching an Ad "Get ready households" Now we will come toward regular advertising: Type Frequency per Day Frequency per year Price per time Total Radio(FM 96 & 98.2) 5 times 5*30*12=1800 60 Rs 108000 News paper Express Daily 1*30*12=360 400 Rs 144000 Cable channel Greisens 36 time 36*30*12=12960 13 Rs 168500 Brushers & cards - 250 & 1500 cards 50 & 3Rs 17000 Banners 21 500Rs 10500
- 11. Barriers to business Brand recognition Training and skills High marketing costs
- 12. How to overcome barriers We will make heavy promotions for this product & make its easy availability for brand recognition We will train our workers through specialist & also hire a qualified and skilled person to lead them We will make an innovation cell & try to make it more and more unique and also produce such more products (related to our product etc.)
- 13. Customer Our customers are household of Sargodha which are working almost all of the areas Our product will cover the locality of Sargodha It is in range of middle & upper income level groups
- 14. Production techniques We are growing vegetable and flowers in vases at customer house. We will go toward repetitive production technique. We will go toward Perpetual Inventory System, The basic objective of this system is to make available details about the quantity and quality of stock of each item at all times.
- 15. Number of employees Name Salary per month Working 2(unskilled workers) Ahmad Hassan Khalid ameer 7000 7000 Helper Helper 3(skilled workers) Adil hayat Muhammad usman Safder khan 10000 10000 15000 Gardener Gardener Admin officer 1(misc.) Imtiaz chatha 10000 Driver Personnel
- 16. Name of suppliers Address of supplier Type of material Delivery time Rashid and company Okara road Lahore Vase 2days after order Liaqat and co. Rukhan wali qasoor Seeds of flower 2days after order Sufi Abdul-Aziz Gala mandi Sargodha Vegetable seed 1days after order M.Iqbal Chack 85 NB Sargodha Soil Within a day
- 17. Our business is partnership business that is registered under partnership act 1932. President UMAR FAROOQ Umar farooq: Financial advisor Muhammad iqbal: Marketing & Operational advisor Majid yaqoob: Accountant & Admin adviser
- 23. In future we will have competitors. Simple nursery farm are indirect competitors. With the increasing working force we will expand our branches in other areas of Sargodha. After three years we will go for other cities like Lahore, Islamabad, Rawalpindi etc. In future likely after one year, we will provide flowers for decoration of events such as marriage, birthdays and parties.