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Tony Edwards from mutualmind.com discusses social listening for content producers. A study identified five common traits of the most engaged YouTube channels: posting content often, engaging with subscribers, linking to other social channels, showcasing and grouping content, and using custom thumbnail images. Edwards also discusses analyzing social media mentions of top movies and casting news to understand audience sentiment. He advocates learning from the music industry's mistakes by giving audiences what they want, when they want it, at a reasonable price.Read less