VAS by SIVARAMREDDY

Dec 15, 20121 like426 views

Value-added services (VAS) provide enhanced services beyond basic telecom services to add value for operators and customers. VAS have become important for operators due to decreasing average revenue per user from calls. Common VAS include content like astrology, apps, music, games, and more. Barriers to VAS adoption include handset restrictions, performance issues, cost, and usefulness. The future of the Indian mobile VAS industry is promising with a projected 32.3% compound annual growth rate by 2014, driven by growing mobile gaming and demand for unmet needs.

WHAT IS VAS & WHY VAS?
Value Added Services are enhanced
services which add value to the basic
teleservices and bearer services for
which separate License are issued.

•Decrease in ARPU for telecom operators
•Very low operating margins
•Decreasing call rates
•Increase in number of operators in each circle
•Saturation in metro markets

BUILDING VAS PROPOSITION
•CAPTURE CUSTOMER IMAGINATION
•FASTER INTERACTIVITY
•FULLFILL UNMET NEEDS
•DEVELOP SUSTAINABLE REVENUE STREAMS
•EXPLORE DISTRIBUTION CHANNELS

BARRIER FOR UPSTAKE OF NEW SERVICES
•HANDSET RESTRICTIONS
•SERVICE PERFORMANCE
•COST
•USEFULNESS

COMPANIES DEAL VALUEADDEDSERVICES
ACL Wireless Go2andPlay
Active media Go Bindas
Altruist Geodesic
AOL mobile Hun gama mobile
Astro yogi mobile
Astute Systems
Baytalketic Harmonix Productions
Buzz city Imimobile
Buongiorno lifetree
Callup Kirusa
Cellnext Mauj MOBILE365 MOBILE2WIN
Cellent
Canvasam Pyro networks Spice digital
Coruscant
Comviva
Digitalstrait Su bex
EnableM
Enterux solutions
Frozen digit technologies

FUTURE OF VAS
•India Mobile VAS Industry to Grow at
32.3% CAGR by 2014
•Booming Mobile Gaming Market in
India by 40%
•4th Annual Mobile VAS Summit 2012 NEW DELHI

According to latest information of TRAI :
CDMA ARPU : DECEMBER – MARCH :
73 TO 75
INCREASED BY 2.49%
YEAR TO YEAR 14.54%

GSM ARU : DECEMBER – MARCH:
96 TO 97 INCREASED BY 1.66%

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VAS by SIVARAMREDDY

1. VALUEADDED SERVICES

5. WHAT IS VAS & WHY VAS? Value Added Services are enhanced services which add value to the basic teleservices and bearer services for which separate License are issued. •Decrease in ARPU for telecom operators •Very low operating margins •Decreasing call rates •Increase in number of operators in each circle •Saturation in metro markets

6. A- Astrology , App store, AdRBT B- Bolly wood, Blo gging , Browsing C-Cricket, Communities , Content U-Utilities D- Devo tion , Dating V-Verna cular , Voice E- Educa tion , Enterprise W-Wallpaper,Widgets F-Fun Y-Youth based apps G-Gaming , Gambling Z-Zoo Zoo H-Health , Handsets I-Infotainment J-Jokes K-Knowledge L-Location Based Services M-Music , M commerce N-Networking ,News O-Ovil ike stores P-Profile , Packing, Pricing Q-Quiz R-Ringtones ,Rural ,Religion ,Radio S-Search , Sa tchet T-Tv on mobile, Ticketing

17. BUILDING VAS PROPOSITION •CAPTURE CUSTOMER IMAGINATION •FASTER INTERACTIVITY •FULLFILL UNMET NEEDS •DEVELOP SUSTAINABLE REVENUE STREAMS •EXPLORE DISTRIBUTION CHANNELS BARRIER FOR UPSTAKE OF NEW SERVICES •HANDSET RESTRICTIONS •SERVICE PERFORMANCE •COST •USEFULNESS

18. COMPANIES DEAL VALUEADDEDSERVICES ACL Wireless Go2andPlay Active media Go Bindas Altruist Geodesic AOL mobile Hun gama mobile Astro yogi mobile Astute Systems Baytalketic Harmonix Productions Buzz city Imimobile Buongiorno lifetree Callup Kirusa Cellnext Mauj MOBILE365 MOBILE2WIN Cellent Canvasam Pyro networks Spice digital Coruscant Comviva Digitalstrait Su bex EnableM Enterux solutions Frozen digit technologies

22. FUTURE OF VAS •India Mobile VAS Industry to Grow at 32.3% CAGR by 2014 •Booming Mobile Gaming Market in India by 40% •4th Annual Mobile VAS Summit 2012 NEW DELHI

25. According to latest information of TRAI : CDMA ARPU : DECEMBER – MARCH : 73 TO 75 INCREASED BY 2.49% YEAR TO YEAR 14.54% GSM ARU : DECEMBER – MARCH: 96 TO 97 INCREASED BY 1.66%

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VAS by SIVARAMREDDY

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