Vauxhall Recreation Club Lifelines Gym
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Lifelines Gym has potential to recruit more student members from the University of Bedfordshire. A survey of 183 students found that most are aged 18-24, live within a few kilometers of the gym, want to exercise more, and are not members of other gyms. The gym's location is convenient for many students and adding a pool and spa could attract more members. Recommendations include offering student discounts, free memberships for referrals, pay-as-you-go options, connecting websites, and advertising through students' preferred information sources to recruit more of the 78% of students who are non-members.
Vauxhall Recreation Club Lifelines Gym
- 1. Vauxhall Recreation Club- Lifelines Gym
- 2. IntroductionIs there potential for Lifelines to recruit more student members?
- 3. Market segment:What is it: *(research upon the sample of 183 students)Demographic:-University of Bedfordshire students-76% in age between 18 and 24Geographic:-65% lives in close VRC areaPsychological: -89% wants to do more exerciseUser related: -78% are not members of any health club
- 4. Location65% of students lives in a close VRC area (1-5km)
- 5. Convenient location as an important factor in choosing the health clubStudents needsTop ten sports chosen by students.
- 7. Money mattersAverage monthly income equals 贈221.79% of students spend less than 10贈 per week on fitness
- 8. Attitude-89% of students wants to do more exercise-85% of students need to do more exercise-77% of students enjoy exercising
- 9. Membership78 % of students are non members of any health club Knowledge about the VRC73% of students had never heard of Vauxhall Recreation Centre before joining the University
- 10. RecommendationsFacilities-investing in a swimming pool and considering spa with sauna
- 11. Student discounts15% discount to students who are willing to purchase full or off-peak membership at Lifelines Gym. Every Little HelpsPrize as a marketing activity-one month free membership for anyone who will convinced a friend to become a membership holder.
- 12. Pay as you go-for a students who do not want to be attach to any financial commitments.
- 13. Advertising-connection between the web sites
- 14. Source of information upon which student decide about their leisure activities.
- 16. Conclusion In conclusion : according to our findings and analysis it can be clearly seen that there is a potential for Lifelines Gym to recruit more student members!