際際滷

際際滷Share a Scribd company logo

VEA company profile 2014_V00 reduced

Vanessa Debs
Vanessa Debs

VEATM is a Lebanese company founded in 2014 that produces fashionable bags and accessories from recycled rubber inner tubes. The company aims to reduce waste while promoting environmental responsibility. It has physical stores in Beirut and an online store. VEATM's products include various styles of bags for women and men, as well as accessories. A line called "Paula by VEATM" features pieces endorsed by Lebanese journalist and environmental activist Paula Yacoubian. The company seeks to expand its product lines and operations while remaining committed to its social and environmental goals.

Convert to study guideBETA

Transform any presentation into a summarized study guide, highlighting the most important points and key insights.

1 of 22
Download to read offline
Company Profile 2014
01 Introduction Company History 02 Vea : Social Business 03 - 04 - 05 Business Goals 06 Current and Future Projects 07 - 08 Strategy Vision 09 Mission Statement 09 Values 10 Business Concept Products 11 - 12 - 13 - 14 - 15 Competitive Advantage 16 Operation and Management Brand Availability : Physical and e-stores 17 - 18 Operational Structure 19
Introduction Company History VEA was founded in 2014 by Eng. Patrick El Zoghbi. Early in 2014, Patrick was given the opportunity to make a fresh start in his life and career, he seized it and decided he would make something innovative, fashionable and eco-friendly. He focused on upcycling turning discarded materials into something new and useful and created a line of bags and accessories from the inner tubes of tires. When he met TV journalist Paula Yacoubian, a prominent figure in the Lebanese and regional media, he discovered they had a common cause: Preserving the environment. Paula and Patrick partnered to combine their efforts and promote environmental responsibility and awareness in the country. VEA among the winners of the NABAD social entrepreneurship competition in 2013. 02
03 Introduction VEA : Social Business VEA was born from a conscious purpose to contribute to preserving the environment by creating useful products out of discarded materials. VEA founder Patrick El Zoghbi developed his environmen- tal approach when he founded Gueco UpCycle Est. and introduced the idea of upcycling inner tubes from discarded tires into fashionable bags. This eventually gave birth to VEA , the first brand by Gueco UpCycle Est. These handmade products are fashionable and long-lasting, carefully combining the qualities of treated upcycled rubber with the best available accessories and fabrics. A good director creates an environment, which gives the actor the encouragement to fly. _Kevin Bacon.
Eco-friendly productions : inner tire tubes and 100% cotton fabrics. Conscious production: manual washing of inner tire tubes. A network of well-known companies partnering, supporting and assisting like Bridgestone Lebanon & Bike Generation. Advertising campaigns of minimum waste impact: LED screens and e-pages. Emphasis on Lebanese labor and fresh graduate designers. A special line collection for Paula with profits serving good causes. Teaming with Mrs. Paula Yacoubian, a media figure and environment activist. Recycled material packaging. Shop/retail display: made and designed with upcycling in mind. Side works provided by NGO St. Vincent de Paul. Introduction VEA : Social Business VEA is a Brand Product created with a primary goal to help solve a current social and environmental problem. Its main objective is to reform problems the public ignores. 04
05 Introduction VEA : Social Business Launching Event: Tables made out of tires covered with a wooden round top. In-store tire swing design. LED Advertising Campaign.
06 Introduction Business Goals Reduce the number of tires and inner tubes discarded landfills. Market fashionable and attractive bags. Implement new strategies and ideas periodically (e.g. Home deco). Encourage new and small eco-friendly businesses. Promote the benefits of eco-friendly products and encourage their use. Design environmental education programs in the Arab world. Expand our work to Arab and Gulf countries. Sell franchises worldwide.
07 Introduction Current and Future Projects VEA has two main lines: VEA and Paula By VEA . As we expand in the local and regional markets, we will work on developing 2 new product lines: home decoration accessories, and jewelry items. In a joint venture with ,the Lebanese luxury jeweler, to create The Special One a special edition of handcrafted rubber and diamond accessories. Go Green, There is no Planet B.
We are living on this planet as if we had another one to go to. _Teri Swearingen 08 Introduction Current and Future Projects The Special One The Special One was first introduced by Paula Yacoubian during the VEA launching event in Beirut Souks on the 8th of November. The Special One gives customers the option of having their name incrusted with diamonds as a pendant/buckle to the bag of their choice, with a metal link handle in 3 different colors: silver, gold or pink. The name pendant and metal link handle can be removed and worn as a necklace (an additional rubber strap is provided to preserve the functionality of the bag). The name pendant can also be used alone as a keychain.
Make everyday Earth Day. 09 Strategy Vision We aim to lead upcycling initiatives that involve discarded rubber and tires in Lebanon and the region, while remaining committed to preserving the environment Because Fashion should also be responsible. Mission Statement We will promote long-term sustainability by developing a full range of high-quality products that are: -made from recycled rubber that would otherwise be buried in landfills or discarded in nature, -produced locally by local artists and tailors using materials domestic materials, and -manufactured in an environmentally sustainable manner.
10 Strategy Values Respect To earn Value, we offer Respect. We respect our employees as much as we respect our clients. Try not to become a man of success. Rather become a man of value. - Albert Einstein Improvement We are committed to continuous improvement. We work hard to lay out plans for the future and come up with creative innovations. Environmental We are delivering a service for the environment. We are a social eco-friendly business. That is our main goal. Team Work We believe the only way to build a company with great success and scale is to build a great team. Division of tasks is always our preferred method of operation. Quality Loyalty begins with satisfaction. The quality of our products guarantees and after-sales services guarantees our customers will continue to grant us their trust. Quality is remembered long after the price is forgotten. - Aldo Gucci
11 Business Concept Products: Womens Bags 2014-2015 The Tote The Bowler The Clutch The Messenger The Shopper Every VEA Bag has its own story.
12 Business Concept Products: Mens Bags 2014-2015 One thing you cant RECYCLE is a waste of time. The Messenger The Travel Kit
13 Business Concept Products: Technical and Sports Bags The best time to plant a tree was 20 years ago. The next best time is today. _Chinese Proverb. The Sportier The Technical The Duffle
14 Business Concept Products: Wallets and Accessories UNI S UNI R The Mens Belt The Womens Belt The Womens Wallet The Mens Wallet
15 Business Concept Products: Paula by VEA My Clutch My Cross My Backpack My Messenger
16 Business Concept Products: Paula by VEA My Earrings No.20 My Necklace No.20My Necklace No.10My Earrings No.10
17 Business Concept Competitive Advantage ONE PERSONS WASTE IS ANOTHER PERSONS TREASURE. VEA bags and accessories are made from a durable and high-quality material: the rubber of inside tubes from used tires. The heat and friction from road wear changes the color and thickness of the rubber, so each handmade item in our collection is guaranteed to look truly unique. Because we reuse and upcycle discarded rubber, our products are also environment-friendly, hence our slogan: FASHIONABLY RESPONSIBLE. FASHION CAN BE FOR EVERYONE. We cater to different types of customers: High-quality products at carefully studied prices. A luxury line of diamond-studded items for those who wish to stand out. Nature is what we all have in common._Wendell Berry.
Beirut Souks Ayyas Street Ashrafieh The Bayrut Express - Outlet store 18 Management and Ownership Brand Availability: Physical Locations Beirut, Lebanon
19 Operation and Management Brand Availability: e-stores Customers can order online and we will deliver it wherever they are! www.veawear.com
20 Operation and Management Operational Structure Lawyer Fouad El Saddi Express Mail/Shipping Aramex NGO Saint Vincent De Paul Outsourcing Side works Designers Freelance Professional Services Professional Services Designer -1 Ghitta Abi Hanna Designer -2 Joyce Saadeh Audit/Accounting Elie Abdo Social Media Emagine E-commerce Website Maintenance Emagine General Manager Patrick El Zoghbi VEA Store Beirut Souks Outlet Bayrut Express E-commerce Website veawear.com Indoor Sales Sara Osta Indoor Sales Nathalie Joumaa Assistant/ Cleaning Treatment Fadi Ali Tailor Antranic Chawouchian Tailor Mohammed Mensi Pattern Maker/ Modelist Serop Karaguzian Head Tailor Levon Vartanian CAD/Laser Machine Operator Patrick El Zoghbi Head of Operations Patrick El Zoghbi Marketing & Sales Executive Vanessa Debs
Thank you for being FASHIONABLY RESPONSIBLE Think Green! Jal el dib, Zalka Highway, Desir辿 & Charles Bldg., 2nd floor, Lebanon T:+961 (0)4 71 26 46 E: info@veawear.comGueco Upcyle est. veawear.com

More Related Content

VEA company profile 2014_V00 reduced

  • 2. 01 Introduction Company History 02 Vea : Social Business 03 - 04 - 05 Business Goals 06 Current and Future Projects 07 - 08 Strategy Vision 09 Mission Statement 09 Values 10 Business Concept Products 11 - 12 - 13 - 14 - 15 Competitive Advantage 16 Operation and Management Brand Availability : Physical and e-stores 17 - 18 Operational Structure 19
  • 3. Introduction Company History VEA was founded in 2014 by Eng. Patrick El Zoghbi. Early in 2014, Patrick was given the opportunity to make a fresh start in his life and career, he seized it and decided he would make something innovative, fashionable and eco-friendly. He focused on upcycling turning discarded materials into something new and useful and created a line of bags and accessories from the inner tubes of tires. When he met TV journalist Paula Yacoubian, a prominent figure in the Lebanese and regional media, he discovered they had a common cause: Preserving the environment. Paula and Patrick partnered to combine their efforts and promote environmental responsibility and awareness in the country. VEA among the winners of the NABAD social entrepreneurship competition in 2013. 02
  • 4. 03 Introduction VEA : Social Business VEA was born from a conscious purpose to contribute to preserving the environment by creating useful products out of discarded materials. VEA founder Patrick El Zoghbi developed his environmen- tal approach when he founded Gueco UpCycle Est. and introduced the idea of upcycling inner tubes from discarded tires into fashionable bags. This eventually gave birth to VEA , the first brand by Gueco UpCycle Est. These handmade products are fashionable and long-lasting, carefully combining the qualities of treated upcycled rubber with the best available accessories and fabrics. A good director creates an environment, which gives the actor the encouragement to fly. _Kevin Bacon.
  • 5. Eco-friendly productions : inner tire tubes and 100% cotton fabrics. Conscious production: manual washing of inner tire tubes. A network of well-known companies partnering, supporting and assisting like Bridgestone Lebanon & Bike Generation. Advertising campaigns of minimum waste impact: LED screens and e-pages. Emphasis on Lebanese labor and fresh graduate designers. A special line collection for Paula with profits serving good causes. Teaming with Mrs. Paula Yacoubian, a media figure and environment activist. Recycled material packaging. Shop/retail display: made and designed with upcycling in mind. Side works provided by NGO St. Vincent de Paul. Introduction VEA : Social Business VEA is a Brand Product created with a primary goal to help solve a current social and environmental problem. Its main objective is to reform problems the public ignores. 04
  • 6. 05 Introduction VEA : Social Business Launching Event: Tables made out of tires covered with a wooden round top. In-store tire swing design. LED Advertising Campaign.
  • 7. 06 Introduction Business Goals Reduce the number of tires and inner tubes discarded landfills. Market fashionable and attractive bags. Implement new strategies and ideas periodically (e.g. Home deco). Encourage new and small eco-friendly businesses. Promote the benefits of eco-friendly products and encourage their use. Design environmental education programs in the Arab world. Expand our work to Arab and Gulf countries. Sell franchises worldwide.
  • 8. 07 Introduction Current and Future Projects VEA has two main lines: VEA and Paula By VEA . As we expand in the local and regional markets, we will work on developing 2 new product lines: home decoration accessories, and jewelry items. In a joint venture with ,the Lebanese luxury jeweler, to create The Special One a special edition of handcrafted rubber and diamond accessories. Go Green, There is no Planet B.
  • 9. We are living on this planet as if we had another one to go to. _Teri Swearingen 08 Introduction Current and Future Projects The Special One The Special One was first introduced by Paula Yacoubian during the VEA launching event in Beirut Souks on the 8th of November. The Special One gives customers the option of having their name incrusted with diamonds as a pendant/buckle to the bag of their choice, with a metal link handle in 3 different colors: silver, gold or pink. The name pendant and metal link handle can be removed and worn as a necklace (an additional rubber strap is provided to preserve the functionality of the bag). The name pendant can also be used alone as a keychain.
  • 10. Make everyday Earth Day. 09 Strategy Vision We aim to lead upcycling initiatives that involve discarded rubber and tires in Lebanon and the region, while remaining committed to preserving the environment Because Fashion should also be responsible. Mission Statement We will promote long-term sustainability by developing a full range of high-quality products that are: -made from recycled rubber that would otherwise be buried in landfills or discarded in nature, -produced locally by local artists and tailors using materials domestic materials, and -manufactured in an environmentally sustainable manner.
  • 11. 10 Strategy Values Respect To earn Value, we offer Respect. We respect our employees as much as we respect our clients. Try not to become a man of success. Rather become a man of value. - Albert Einstein Improvement We are committed to continuous improvement. We work hard to lay out plans for the future and come up with creative innovations. Environmental We are delivering a service for the environment. We are a social eco-friendly business. That is our main goal. Team Work We believe the only way to build a company with great success and scale is to build a great team. Division of tasks is always our preferred method of operation. Quality Loyalty begins with satisfaction. The quality of our products guarantees and after-sales services guarantees our customers will continue to grant us their trust. Quality is remembered long after the price is forgotten. - Aldo Gucci
  • 12. 11 Business Concept Products: Womens Bags 2014-2015 The Tote The Bowler The Clutch The Messenger The Shopper Every VEA Bag has its own story.
  • 13. 12 Business Concept Products: Mens Bags 2014-2015 One thing you cant RECYCLE is a waste of time. The Messenger The Travel Kit
  • 14. 13 Business Concept Products: Technical and Sports Bags The best time to plant a tree was 20 years ago. The next best time is today. _Chinese Proverb. The Sportier The Technical The Duffle
  • 15. 14 Business Concept Products: Wallets and Accessories UNI S UNI R The Mens Belt The Womens Belt The Womens Wallet The Mens Wallet
  • 16. 15 Business Concept Products: Paula by VEA My Clutch My Cross My Backpack My Messenger
  • 17. 16 Business Concept Products: Paula by VEA My Earrings No.20 My Necklace No.20My Necklace No.10My Earrings No.10
  • 18. 17 Business Concept Competitive Advantage ONE PERSONS WASTE IS ANOTHER PERSONS TREASURE. VEA bags and accessories are made from a durable and high-quality material: the rubber of inside tubes from used tires. The heat and friction from road wear changes the color and thickness of the rubber, so each handmade item in our collection is guaranteed to look truly unique. Because we reuse and upcycle discarded rubber, our products are also environment-friendly, hence our slogan: FASHIONABLY RESPONSIBLE. FASHION CAN BE FOR EVERYONE. We cater to different types of customers: High-quality products at carefully studied prices. A luxury line of diamond-studded items for those who wish to stand out. Nature is what we all have in common._Wendell Berry.
  • 19. Beirut Souks Ayyas Street Ashrafieh The Bayrut Express - Outlet store 18 Management and Ownership Brand Availability: Physical Locations Beirut, Lebanon
  • 20. 19 Operation and Management Brand Availability: e-stores Customers can order online and we will deliver it wherever they are! www.veawear.com
  • 21. 20 Operation and Management Operational Structure Lawyer Fouad El Saddi Express Mail/Shipping Aramex NGO Saint Vincent De Paul Outsourcing Side works Designers Freelance Professional Services Professional Services Designer -1 Ghitta Abi Hanna Designer -2 Joyce Saadeh Audit/Accounting Elie Abdo Social Media Emagine E-commerce Website Maintenance Emagine General Manager Patrick El Zoghbi VEA Store Beirut Souks Outlet Bayrut Express E-commerce Website veawear.com Indoor Sales Sara Osta Indoor Sales Nathalie Joumaa Assistant/ Cleaning Treatment Fadi Ali Tailor Antranic Chawouchian Tailor Mohammed Mensi Pattern Maker/ Modelist Serop Karaguzian Head Tailor Levon Vartanian CAD/Laser Machine Operator Patrick El Zoghbi Head of Operations Patrick El Zoghbi Marketing & Sales Executive Vanessa Debs
  • 22. Thank you for being FASHIONABLY RESPONSIBLE Think Green! Jal el dib, Zalka Highway, Desir辿 & Charles Bldg., 2nd floor, Lebanon T:+961 (0)4 71 26 46 E: info@veawear.comGueco Upcyle est. veawear.com