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Veggiemobile Preso

Perry Bashkoff
Perry Bashkoff

The document discusses two release plans for Veggie Mobile personalization products in the US market. Option 1 involves an exclusive partnership with one major carrier who would promote the products and a joint press release. Option 2 would involve releasing the products to all mobile retailers in the US and issuing a general press release. It also proposes a B2C text messaging solution to directly market Veggie content to core fans and collect their mobile numbers.

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Warner Music Launch Presentation Making Mobile Fun August 13, 2011
Veggie Mobile Proves Challenging When comparing target demographics of the typical mobile personalization customer and the typical Veggie Tales customer, it was determined there was not much crossover. The core Veggie Tales customer is younger than the average age of someone who would own and use a mobile phone. 2-9 years 18-24 years 30+ years Veggie Tales Ringtone Buying Parents & Mobile Core Customer Core Customer Phone Users Own and Use Mobile Phones
Veggie Mobile U.S. Release Plan (option 1) Work with one U.S. carrier exclusively for top-level features/press Offer Veggie mobile personalization products exclusive to either Cingular Wireless or Sprint Nextel for a period of time. Exclusive carrier partner will promote the availability of the Veggie mobile personalization products at the top level of their Web and handset offerings. Veggie mobile products will be included in various marketing to subscribers including SMS text messages, email, and more. Joint press release will be issued to the Christian, wireless, and mass market trade publications making everyone aware of the availability of Veggie mobile. Possible enter2win component to exclusive program
Veggie Mobile U.S. Release Plan (option 2) Release to all partners and issue press release Utilizing the distribution services of Warner Musics WEA e-Commerce group, Veggie mobile content will be distributed to over 31 mobile retailers in the U.S. including the major U.S. carriers (Cingular Wireless, Sprint/Nextel, Verizon Wireless, T-Mobile, and Virgin Mobile USA).
Veggie Mobile B2C Solution Text VEGGIE to 73804 By utilizing Premium SMS billing, we can offer Veggie mobile content direct to core Veggie Tales customers on CDs, DVDs, posters, mailers, and more Customer will send a text message; VEGGIE to 73804; they will be presented with a wireless website offering all Mastertones and Screensavers available for their phone At the same time, well be collecting the mobile numbers of those who have shown interest by sending in the VEGGIE text message for future marketing opportunities To see an example, surf to the following URL from your phone http://home.comcast.net/~bashkoff/veggie/

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Veggiemobile Preso

  • 1. Warner Music Launch Presentation Making Mobile Fun August 13, 2011
  • 2. Veggie Mobile Proves Challenging When comparing target demographics of the typical mobile personalization customer and the typical Veggie Tales customer, it was determined there was not much crossover. The core Veggie Tales customer is younger than the average age of someone who would own and use a mobile phone. 2-9 years 18-24 years 30+ years Veggie Tales Ringtone Buying Parents & Mobile Core Customer Core Customer Phone Users Own and Use Mobile Phones
  • 3. Veggie Mobile U.S. Release Plan (option 1) Work with one U.S. carrier exclusively for top-level features/press Offer Veggie mobile personalization products exclusive to either Cingular Wireless or Sprint Nextel for a period of time. Exclusive carrier partner will promote the availability of the Veggie mobile personalization products at the top level of their Web and handset offerings. Veggie mobile products will be included in various marketing to subscribers including SMS text messages, email, and more. Joint press release will be issued to the Christian, wireless, and mass market trade publications making everyone aware of the availability of Veggie mobile. Possible enter2win component to exclusive program
  • 4. Veggie Mobile U.S. Release Plan (option 2) Release to all partners and issue press release Utilizing the distribution services of Warner Musics WEA e-Commerce group, Veggie mobile content will be distributed to over 31 mobile retailers in the U.S. including the major U.S. carriers (Cingular Wireless, Sprint/Nextel, Verizon Wireless, T-Mobile, and Virgin Mobile USA).
  • 5. Veggie Mobile B2C Solution Text VEGGIE to 73804 By utilizing Premium SMS billing, we can offer Veggie mobile content direct to core Veggie Tales customers on CDs, DVDs, posters, mailers, and more Customer will send a text message; VEGGIE to 73804; they will be presented with a wireless website offering all Mastertones and Screensavers available for their phone At the same time, well be collecting the mobile numbers of those who have shown interest by sending in the VEGGIE text message for future marketing opportunities To see an example, surf to the following URL from your phone http://home.comcast.net/~bashkoff/veggie/