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Spark for
Veterans
By: Leslie Palmer
Veteran’s Outreach
This PowerPoint serves as an initial proposal for Walmart to offer a
class for Veterans, not to help Veterans improve their interview
skills or edit their resume, but to help Veterans translate the work
skills they learned in the military into civilian work place skills. This
class would take a completely different approach compared to what
other organizations offer Veterans. In turn, Walmart could expand
it’s network and sphere of influence.
Veteran’s Outreach
STATISTICS –
1. According to Ted Wadsworth (2012), Helmets to
   Hardhats Marketing Coordinator, “Each year, over
   250,000 Veterans leave the U.S. military to enter
   the civilian job market.”
2. According to the Department of Veterans
   Affairs, as of September 2012, there were nearly
   900,000 Veterans in Ohio. Of those 900,000
   Veterans, there were 649,000 wartime
   Veterans, 198,000 Gulf War Veterans and 317,000
   Vietnam Veterans.
3. According to Tom Philpott (2012), a reporter with
   JDNews.com, the Army will cut 60,000 Soldiers
   from their ranks by 2017. The Marine Corps will
   cut 5,000 Marines from their ranks each year over
   the next four years.
Veteran’s Outreach
BACKGROUND –
According to Ohio.com, Ohio is sixth in the United States for having
the largest Veteran population (2012). Communicating with nearly
900,000 Veterans about the benefits their entitled to on the local,
state and federal level poses a challenge to both the military and
individual states receiving separating military members. The
military transition assistance program is not uniform throughout
the Armed Services. While the Marine Corps gives all separating
Marines two weeks of classes and workshops on a variety of topics
ranging from building a resume to interview techniques, the Air
Force only recently transitioned from a voluntary transition
assistance class to making the class mandatory for separating
Airmen.
Veteran’s Outreach
A lot of information can get lost throughout the transition process from
military member to Veteran, because there is a lack of uniformity. For
instance, I never learned about the county’s Veteran Service Commission
in my transition class. When I got back to Ohio, there were no classes I
knew about to help me with interviewing. The biggest challenge in getting
Veterans employed and job ready is effectively communicating with
Veterans about their benefits and helping them translate their military
skills into concise business verbiage civilian executives can relate to.
Veterans need to translate the work skills they learned in the military to
relevant work skills they can use in the civilian work environment like
conflict management.
Conflict Management
1. For many military members, conflict management might mean
   effectively using an M-16 rifle or disarming an improvised
   explosive devise for instance. Or, it might mean practicing
   martial arts under the Marine Corps Martial Arts Program
   (MCMAP). Arguably, many military members don’t know how to
   effectively manage conflict in the workplace. These skills need
   brought to a new level.
Veteran’s Outreach
THE PROGRAM –
TARGET AUDIENCE – the primary target audience would be
unemployed Veterans and the second target audience would be
underemployed Veterans. Additionally, those who work with Veterans
would benefit from this class by giving them a new perspective on
what employers expect from employees.
TIMEFRAME – This would be a week long class. Many unemployed
Veterans struggle finding transportation to and from appointments.
So, the shorter this class/workshop is the better.
CONTENT – This workshop will cover the following lessons: conflict
management in the workplace, the five principles of successful
management and delegation, developing solutions that address the
source of the problem, developing employees through feedback and
solutions, reinforcing behavior through positive recognition, managing
up, networking, local Veteran resources and change management.
WHERE – This class would ideally be held at the store of learning at
Walmart. Additionally, this class could be used as a scouting tool for
HR to recruit highly qualified Veterans.
Veteran’s Outreach
How We’ll Get the Word Out to Veterans –
1. We’ll build a relationship with key local Veteran organizations
   and state agencies (i.e. Job and Family Services). The
   Cuyahoga County Veteran Service Commission has a terrific
   and effective Veteran and employer outreach specialist, Bryan
   A. McGown (also a retired Marine) who serves a variety of
   Veterans on a daily basis who are either under or unemployed
   and looking for new opportunities. Ideally, this person could
   refer Veterans to this class.
2. We’ll communicate with the military services and gauge who is
   getting out of the military and returning to Ohio. There are key
   positions throughout the military we could coordinate with. For
   instance, there is a Marine for Life coordinator in the local
   Cleveland area who networks with Marines of all eras; even the
   Marines who are currently exiting the Marine Corps.
Resources
1. Wadsworth, T. (2012). Military veteran offers
   recruiters a reliable talent pipeline. Retrieved
   February 10, 2013 from
   http://info.helmetstohardhats.org/content/career/
   military-veteran-offer-recruiters-a-reliable-talent-
   pipeline.
2. Department of Veterans Affairs. (2012). National
   Center for Veterans Analysis and Statistics.
   Retrieved February 10, 2013 from
   http://www.va.gov/vetdata/Veteran_Population.as
   p.
3. Philpott, T. (2012). Army, Marines to shield quality
   in 80,000-force drawdown. Retrieved February 10,
   2013 from
   http://www.jdnews.com/news/military/army-
   marines-to-shield-quality-in-80-000-force-
   drawdown-1.28195.
Resources
4. Ohio.com. States with largest veteran population.
    Retrieved February 10, 2013 from
    http://www.ohio.com/news/local/states-with-
    largest-veterans-populations-1.320764.

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Veteran’s outreach

  • 2. Veteran’s Outreach This PowerPoint serves as an initial proposal for Walmart to offer a class for Veterans, not to help Veterans improve their interview skills or edit their resume, but to help Veterans translate the work skills they learned in the military into civilian work place skills. This class would take a completely different approach compared to what other organizations offer Veterans. In turn, Walmart could expand it’s network and sphere of influence.
  • 3. Veteran’s Outreach STATISTICS – 1. According to Ted Wadsworth (2012), Helmets to Hardhats Marketing Coordinator, “Each year, over 250,000 Veterans leave the U.S. military to enter the civilian job market.” 2. According to the Department of Veterans Affairs, as of September 2012, there were nearly 900,000 Veterans in Ohio. Of those 900,000 Veterans, there were 649,000 wartime Veterans, 198,000 Gulf War Veterans and 317,000 Vietnam Veterans. 3. According to Tom Philpott (2012), a reporter with JDNews.com, the Army will cut 60,000 Soldiers from their ranks by 2017. The Marine Corps will cut 5,000 Marines from their ranks each year over the next four years.
  • 4. Veteran’s Outreach BACKGROUND – According to Ohio.com, Ohio is sixth in the United States for having the largest Veteran population (2012). Communicating with nearly 900,000 Veterans about the benefits their entitled to on the local, state and federal level poses a challenge to both the military and individual states receiving separating military members. The military transition assistance program is not uniform throughout the Armed Services. While the Marine Corps gives all separating Marines two weeks of classes and workshops on a variety of topics ranging from building a resume to interview techniques, the Air Force only recently transitioned from a voluntary transition assistance class to making the class mandatory for separating Airmen.
  • 5. Veteran’s Outreach A lot of information can get lost throughout the transition process from military member to Veteran, because there is a lack of uniformity. For instance, I never learned about the county’s Veteran Service Commission in my transition class. When I got back to Ohio, there were no classes I knew about to help me with interviewing. The biggest challenge in getting Veterans employed and job ready is effectively communicating with Veterans about their benefits and helping them translate their military skills into concise business verbiage civilian executives can relate to. Veterans need to translate the work skills they learned in the military to relevant work skills they can use in the civilian work environment like conflict management.
  • 6. Conflict Management 1. For many military members, conflict management might mean effectively using an M-16 rifle or disarming an improvised explosive devise for instance. Or, it might mean practicing martial arts under the Marine Corps Martial Arts Program (MCMAP). Arguably, many military members don’t know how to effectively manage conflict in the workplace. These skills need brought to a new level.
  • 7. Veteran’s Outreach THE PROGRAM – TARGET AUDIENCE – the primary target audience would be unemployed Veterans and the second target audience would be underemployed Veterans. Additionally, those who work with Veterans would benefit from this class by giving them a new perspective on what employers expect from employees. TIMEFRAME – This would be a week long class. Many unemployed Veterans struggle finding transportation to and from appointments. So, the shorter this class/workshop is the better. CONTENT – This workshop will cover the following lessons: conflict management in the workplace, the five principles of successful management and delegation, developing solutions that address the source of the problem, developing employees through feedback and solutions, reinforcing behavior through positive recognition, managing up, networking, local Veteran resources and change management. WHERE – This class would ideally be held at the store of learning at Walmart. Additionally, this class could be used as a scouting tool for HR to recruit highly qualified Veterans.
  • 8. Veteran’s Outreach How We’ll Get the Word Out to Veterans – 1. We’ll build a relationship with key local Veteran organizations and state agencies (i.e. Job and Family Services). The Cuyahoga County Veteran Service Commission has a terrific and effective Veteran and employer outreach specialist, Bryan A. McGown (also a retired Marine) who serves a variety of Veterans on a daily basis who are either under or unemployed and looking for new opportunities. Ideally, this person could refer Veterans to this class. 2. We’ll communicate with the military services and gauge who is getting out of the military and returning to Ohio. There are key positions throughout the military we could coordinate with. For instance, there is a Marine for Life coordinator in the local Cleveland area who networks with Marines of all eras; even the Marines who are currently exiting the Marine Corps.
  • 9. Resources 1. Wadsworth, T. (2012). Military veteran offers recruiters a reliable talent pipeline. Retrieved February 10, 2013 from http://info.helmetstohardhats.org/content/career/ military-veteran-offer-recruiters-a-reliable-talent- pipeline. 2. Department of Veterans Affairs. (2012). National Center for Veterans Analysis and Statistics. Retrieved February 10, 2013 from http://www.va.gov/vetdata/Veteran_Population.as p. 3. Philpott, T. (2012). Army, Marines to shield quality in 80,000-force drawdown. Retrieved February 10, 2013 from http://www.jdnews.com/news/military/army- marines-to-shield-quality-in-80-000-force- drawdown-1.28195.
  • 10. Resources 4. Ohio.com. States with largest veteran population. Retrieved February 10, 2013 from http://www.ohio.com/news/local/states-with- largest-veterans-populations-1.320764.