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Vhtl vehicle advertising proposal

David Apiyo
David Apiyo

VINCO Holding is proposing vehicle advertising using a fleet of 30 vans in Dar es Salaam to reach customers. The vans will drive around the city displaying advertisements. This mobile advertising approach allows brands to get exposure everywhere customers are. Advertisements will be placed on the sides of the vans. VINCO estimates the cost at Tshs 2,800,000 per van per month for branding 10 or more vans, which will drive for up to three trips per day. Vehicle advertising is an effective way to raise brand awareness.

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ADVERTISEMENT PROPOSAL
INTRODUCTION VINCO HOLDING (T) LTD is a Dar es Salaam based company with business investments in the Beverage, Real Estate, Advertising and Car Hire industries. and was established in April 2011 in The United Republic of Tanzania and incorporated under the Companies act 2002, PUTTING YOUR ADVERTISEMENT IN MOTION
From modest beginnings our consistent development and focus is grounded on the simple principle of providing innovative products and services that customers depend on every day at competitive prices. As a result, our approach and innovation has a target to change the industry we indulge in and raise a team that will work to continually develop more capable solutions that respond to the market challenges. PUTTING YOUR ADVERTISEMENT IN MOTION
Raising awareness of your product in your target market is where sales begin, and this is where VINCOs marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important.
There are Three main trends of communication available. These three big marketing trends overlap and reinforce each other to connect and provide marketing opportunities . Big Marketing Trend #1: Personal Communicate with individuals to carry on conversations about meeting their needs and solving their problems. Big Marketing Trend #2: Local Participate in personal, face-to-face meetings, events, and activities near where your product will be used. Big Marketing Trend #3: Mobile & Transit Reach customers anywhere at any time with the 24/7 connectivity of mobile and transit devices.
OUR PROPOSAL Big Marketing Trend #3: Mobile & Transit Reach customers anywhere around the clock
Why Use this Trend of Marketing We Live our Lives .OUTDOORS Through the our proposed vehicle/movingad Media, your Brand/product speaks/communicates to People when they are (IAM) In Action Mode. This is an that audience is highly receptive, on the move, and openly responsive to advertising messages, making it an invasive, involuntary media consumption. " Outdoor has proven time and again that it provides strong market penetration impact that creates awareness and boost sales results
What are we offering you? Advertising media on the go brand our vehicles with your product/services Vinco Holdings (T) Ltd. own a fleet of 30 (8 Seater) vans that are fitted with tracking device (GPRS) and stationed in various City centre spots , Hotels and Airport as shuttles and taxis , all around Dar es Salaam environs.
What the Media will give you? A high impact moving billboards that grabs your audiences attention directly at eye level! Traveling miles each day projecting your message throughout your community giving you the opportunity to keep your companys name, brand and message the top-of-mind recall month long. A fleet of 10, 20 or 30 vans that will drive in a single line in and around the city of Dar es Salaam at a speed of 50 KPH for upto to three circulars (trips) A billboards that never stops moving
Coverage Dar es Salaam City Centre and Major Surrounding areas
Additional benefits Imposing design, print and branding (wraps) Detailed report of Areas and Kilometres covered High awareness levels Reinforced impressions Familiarity, exposure, retention Create a Buzz.
The branding mechanix Super Side (Right Side) Combining an uninterrupted, high visibility, maximum impact advertising opportunity with creative flexibility, this dynamic and very compelling design size is the way to make your message leap out of the traffic and scream with an imposing vertical presence Showcase side (Left Side). This is the entry level panel for advertisers wanting to make a big splash, but still cost effective enough to proliferate as many as you need across the fleet and its positioned at the most valuable part of the van, high set to maximise exposure .
What it will cost you More than 10 Vehicles (Fleet Branding) A fleet of 10, 20 or 30 vans that will drive in a single line in and around the city of Dar es Salaam at a speed of 50 KPH for upto to three circulars (trips) Tshs 2,800,000 per car /pm (VAT excl.) No fuel Fee No Drivers fee No Maintenance Cost per car per month
Reviews Why Vehicle Advertising? o Penetrates every part of a community o Dynamic, moving displays o High profile exposures o Quick recall for brand awareness o Cost effective
Conclusion Vehicle advertising wraps and other vehicle wraps are still very novel. They are not widely used by most companies. This is certainly not the case with TV, radio, newspaper, magazine and Internet advertising. Customers are extremely used to those kinds of ads. Due to this fact, they more easily ignore them. Vehicle advertising is one the option that still packs some punch

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Vhtl vehicle advertising proposal

  • 2. INTRODUCTION VINCO HOLDING (T) LTD is a Dar es Salaam based company with business investments in the Beverage, Real Estate, Advertising and Car Hire industries. and was established in April 2011 in The United Republic of Tanzania and incorporated under the Companies act 2002, PUTTING YOUR ADVERTISEMENT IN MOTION
  • 3. From modest beginnings our consistent development and focus is grounded on the simple principle of providing innovative products and services that customers depend on every day at competitive prices. As a result, our approach and innovation has a target to change the industry we indulge in and raise a team that will work to continually develop more capable solutions that respond to the market challenges. PUTTING YOUR ADVERTISEMENT IN MOTION
  • 4. Raising awareness of your product in your target market is where sales begin, and this is where VINCOs marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important.
  • 5. There are Three main trends of communication available. These three big marketing trends overlap and reinforce each other to connect and provide marketing opportunities . Big Marketing Trend #1: Personal Communicate with individuals to carry on conversations about meeting their needs and solving their problems. Big Marketing Trend #2: Local Participate in personal, face-to-face meetings, events, and activities near where your product will be used. Big Marketing Trend #3: Mobile & Transit Reach customers anywhere at any time with the 24/7 connectivity of mobile and transit devices.
  • 6. OUR PROPOSAL Big Marketing Trend #3: Mobile & Transit Reach customers anywhere around the clock
  • 7. Why Use this Trend of Marketing We Live our Lives .OUTDOORS Through the our proposed vehicle/movingad Media, your Brand/product speaks/communicates to People when they are (IAM) In Action Mode. This is an that audience is highly receptive, on the move, and openly responsive to advertising messages, making it an invasive, involuntary media consumption. " Outdoor has proven time and again that it provides strong market penetration impact that creates awareness and boost sales results
  • 8. What are we offering you? Advertising media on the go brand our vehicles with your product/services Vinco Holdings (T) Ltd. own a fleet of 30 (8 Seater) vans that are fitted with tracking device (GPRS) and stationed in various City centre spots , Hotels and Airport as shuttles and taxis , all around Dar es Salaam environs.
  • 9. What the Media will give you? A high impact moving billboards that grabs your audiences attention directly at eye level! Traveling miles each day projecting your message throughout your community giving you the opportunity to keep your companys name, brand and message the top-of-mind recall month long. A fleet of 10, 20 or 30 vans that will drive in a single line in and around the city of Dar es Salaam at a speed of 50 KPH for upto to three circulars (trips) A billboards that never stops moving
  • 10. Coverage Dar es Salaam City Centre and Major Surrounding areas
  • 11. Additional benefits Imposing design, print and branding (wraps) Detailed report of Areas and Kilometres covered High awareness levels Reinforced impressions Familiarity, exposure, retention Create a Buzz.
  • 12. The branding mechanix Super Side (Right Side) Combining an uninterrupted, high visibility, maximum impact advertising opportunity with creative flexibility, this dynamic and very compelling design size is the way to make your message leap out of the traffic and scream with an imposing vertical presence Showcase side (Left Side). This is the entry level panel for advertisers wanting to make a big splash, but still cost effective enough to proliferate as many as you need across the fleet and its positioned at the most valuable part of the van, high set to maximise exposure .
  • 13. What it will cost you More than 10 Vehicles (Fleet Branding) A fleet of 10, 20 or 30 vans that will drive in a single line in and around the city of Dar es Salaam at a speed of 50 KPH for upto to three circulars (trips) Tshs 2,800,000 per car /pm (VAT excl.) No fuel Fee No Drivers fee No Maintenance Cost per car per month
  • 14. Reviews Why Vehicle Advertising? o Penetrates every part of a community o Dynamic, moving displays o High profile exposures o Quick recall for brand awareness o Cost effective
  • 15. Conclusion Vehicle advertising wraps and other vehicle wraps are still very novel. They are not widely used by most companies. This is certainly not the case with TV, radio, newspaper, magazine and Internet advertising. Customers are extremely used to those kinds of ads. Due to this fact, they more easily ignore them. Vehicle advertising is one the option that still packs some punch