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Vice Magazine

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Vice is a free magazine founded in 1994 that is now available in 22 countries with over 1 million readers. It has grown from an underground counterculture publication to an independent media company that produces original and engaging content across multiple platforms. Vice's content covers topics like politics, fashion, and controversial issues through in-depth articles and immersive journalism. Its target audience is young, educated readers interested in independent art, music and politics. Vice has expanded over the years to include a TV channel, online videos, books, music and more.

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Marketingcommunicatie Praktijkopgave 2 Luik 2: Case Study
Overzicht Voorstelling Positionering Inhoud Ander ondernemingen Doelgroep SWOT Nice to know Slot
Suroosh Alvi Shane Smith Gavin McInnes Kasper Demeulemeester Matthias Ver Eecke
Voorstelling gratis magazine beschikbaar in 22 landen opgericht in 94 (Vice in 96) verhuisd naar NYC in 99 momenteel 1 miljoen lezers uitgegroeid tot wereldwijd begrip
Positionering van underground counterculture naar early & heavy adoptors originele content & boeiend materiaal (USP) independent media user generated content concurrentie
Inhoud content fashion controverse politiek
Inhoud: content van onafhankelijke kunsten en popcultuur naar serieuze nieuwsonderwerpen van shockeren naar onderbouwde artikels en reportages immersion journalistiek
issues (fashion, photo, 鍖ction, Irak, poverty...)
Inhoud: fashion DOs & DONTs boek kledinglijn
Inhoud: controverse geband in universiteiten en boekenwinkels ironie interview met New York Times ≒Baby boomer media like The [New York] Times is a laughing stock, and we should do whatever we can to ridicule it. -G.McInnes-
Inhoud: politiek ≒Were not trying to say anything politically in a paradigmatic left/right way... We dont do that because we dont believe in either side. Are my politics Democrat or Republican? I think both are horrific. And it doesnt matter anyway. Money runs America; money runs everywhere. -Shane Smith-
Andere ondernemingen VICE Magazine Voice Viceland.com Virtue VICE Records VICE Books VBS.TV VICE Films
Viceland.com
VBS.TV
VICE Films
Doelgroep: communicatie events mailings viceland.com persberichten
Doelgroep: bereik steden (250 verdeelpunten BE) 25.000 magazines maandelijks selectieve verdeelpunten: limiet van 2 weken geen CIM, wel part-time werknemer abboneren via viceland.com
Adverteerders industry newsletter rates & specs op viceland.com
RATES & SPECS FRANCE/ MAGAZINE HOLLAND/ AUSTRALIA & GERMANY/ RATES BELGIUM SCANDINAVIA USA CANADA UK NEW ZEALAND ITALY/SPAIN JAPAN Back Cover 7,200 8,700 $19,058 $15,400 CAN 贈8,000 $7,146 AUD 12,500 促1,200,000 Front Spread 7,100 8,100 $18,433 $15,520 CAN 贈8,400 $9,044 AUD 13,300 促1,600,000 Inside Back Cover 4,100 5,665 $12,853 $9,955 CAN 贈4,550 $4,940 AUD 7,150 促1,000,000 Spread 6,600 7,400 $15,873 $13,200 CAN 贈6,000 $6,460 AUD 9,500 促1,200,000 Full Page 3,300 4,100 $9,520 $7,700 CAN 贈3,500 $3,800 AUD 5,500 促700,000 Half Page 2,100 2,750 $4,856 $4,150 CAN 贈1,900 $2,280 AUD 3,000 促380,000 Quarter Page 1,600 1,730 $3,427 $2,750 CAN 贈1,050 $1,368 AUD 1,650 促200,000 (35% GROSS DISCOUNT ON WORLDWIDE BUYS) DISCOUNTS DEADLINES AD BUY RATE GROSS DISCOUNT ISSUE STREET AD CLOSING ART CLOSING 4X 10% DATUM DATE DEADLINE DEADLINE SPECIALS 8X 12.5% JANUARI 22/01/08 04/01/07 07/12/07 Fashion Guide 12X 15% FEBRUARI 07/02/08 17/01/07 22/01/08 MAART 29/02/08 15/02/08 20/02/08 APRIL 01/04/08 14/03/08 20/03/08 DIMENSIONS MEI 01/05/08 15/04/08 21/04/08 TRIM AREA . . . . . . . . 213mm w x 276mm h JUNI 02/06/08 15/05/08 20/05/08 Festival Guide BLEED SIZE . . . . . . . . . 219mm w x 282mm h JULI* 09/07/08 20/06/08 25/06/08 LIVE AREA . . . . . . . . . . 200mm w x 263mm h AUGUSTUS NA NA NA 1/2 PAGE HORIZONTAL . . 197mm w x 124mm h SEPTEMBER 01/09/08 15/08/08 20/08/08 Student Guide 1/2 PAGE VERTICAL . . . 95mm w x 257mm h OKTOBER 01/10/08 15/09/08 19/09/08 NOVEMBER 31/10/08 15/10/08 20/10/08 1/4 PAGE SQUARE . . . . . 95mm w x 124mm h DECEMBER 01/12/08 14/11/08 20/11/08 1/4 PAGE HORIZONTAL . . 197mm w X 60mm h * Photo Issue Fiction Issue 1/4 PAGE VERTICAL . . . 47mm w x 257mm h SENDING ADS VIA FTP IMAGES 1. Stuff or zip the 鍖les or folders you need Visuals must be CMYK (never RGB, nor duotone, nor multichannel). All art must be to send to Vice. at least 300 dpi. If you have alot of line art (1-bit images) its recommended that you deliver art at 600 dpi to prevent pixelation. 2. Login to our web upload page: REMEMBER: Always keep important info like photo credits etc. away from the bleed www.viceland.com/viceupload/ft2.php or they might get chopped. USER . . . . . . . . . . . . . . . viceupload PASSWORD . . . . . . . . . . . . . vice88 HOW AND WHERE TO SEND ADS All ads must be sent to VICE in a digital format electronically (email to doris@vicemaga- 3. In the center, under the heading Files zine.be or via FTP) or on a CD. The preferred format for 鍖nal artwork is pdf, tiff or hi- click on the country youre dealing with. res jpg. If you sent QuarkXPress 鍖les, make sure to collect everything including all used 4. On the top left, under the heading images and fonts (screen and print fonts). Once collected, burn it on CD and send to: Upload 鍖les, hit the Browse... button and locate your 鍖les to upload. ATTN. PRODUCTION DEPT. Direct any questions to: doris@vicemagazine.be VICE Belgium t: +32 3 232 1887 5. Hit the Upload button. Lange Winkelhaakstraat 26, Studio 35 6. After the 鍖le has been uploaded, send an 2060 Antwerpen email to doris@vicemagazine.be to let BELGIUM her know that the 鍖les are online. Photo by Ed Zipco
SWOT: Strenghts & Weaknesses nauw aansluiten bij de doelgroep stimuleren de vrije gedachtengang niet enkel een tijdschrift, maar een mediaconglomeraat betrekkelijk kleinschalig: commercieel nadeel controversi谷le inhoud
SWOT: Opportunities & Threats Grote klanten Vaste Accounts Geen directe bedreigingen
Nice to know VBS.TV op digitale televisie in Belgi谷 The Webby Awards
Slot core brand promise originele content & toegankelijk niet-commerci谷le ingesteldheid multimediaal sterk merk
Bedankt voor uw aandacht

More Related Content

Vice Magazine

  • 3. Suroosh Alvi Shane Smith Gavin McInnes Kasper Demeulemeester Matthias Ver Eecke
  • 4. Voorstelling gratis magazine beschikbaar in 22 landen opgericht in 94 (Vice in 96) verhuisd naar NYC in 99 momenteel 1 miljoen lezers uitgegroeid tot wereldwijd begrip
  • 5. Positionering van underground counterculture naar early & heavy adoptors originele content & boeiend materiaal (USP) independent media user generated content concurrentie
  • 7. Inhoud: content van onafhankelijke kunsten en popcultuur naar serieuze nieuwsonderwerpen van shockeren naar onderbouwde artikels en reportages immersion journalistiek
  • 8. issues (fashion, photo, 鍖ction, Irak, poverty...)
  • 9. Inhoud: fashion DOs & DONTs boek kledinglijn
  • 10. Inhoud: controverse geband in universiteiten en boekenwinkels ironie interview met New York Times ≒Baby boomer media like The [New York] Times is a laughing stock, and we should do whatever we can to ridicule it. -G.McInnes-
  • 11. Inhoud: politiek ≒Were not trying to say anything politically in a paradigmatic left/right way... We dont do that because we dont believe in either side. Are my politics Democrat or Republican? I think both are horrific. And it doesnt matter anyway. Money runs America; money runs everywhere. -Shane Smith-
  • 17. Doelgroep: bereik steden (250 verdeelpunten BE) 25.000 magazines maandelijks selectieve verdeelpunten: limiet van 2 weken geen CIM, wel part-time werknemer abboneren via viceland.com
  • 19. RATES & SPECS FRANCE/ MAGAZINE HOLLAND/ AUSTRALIA & GERMANY/ RATES BELGIUM SCANDINAVIA USA CANADA UK NEW ZEALAND ITALY/SPAIN JAPAN Back Cover 7,200 8,700 $19,058 $15,400 CAN 贈8,000 $7,146 AUD 12,500 促1,200,000 Front Spread 7,100 8,100 $18,433 $15,520 CAN 贈8,400 $9,044 AUD 13,300 促1,600,000 Inside Back Cover 4,100 5,665 $12,853 $9,955 CAN 贈4,550 $4,940 AUD 7,150 促1,000,000 Spread 6,600 7,400 $15,873 $13,200 CAN 贈6,000 $6,460 AUD 9,500 促1,200,000 Full Page 3,300 4,100 $9,520 $7,700 CAN 贈3,500 $3,800 AUD 5,500 促700,000 Half Page 2,100 2,750 $4,856 $4,150 CAN 贈1,900 $2,280 AUD 3,000 促380,000 Quarter Page 1,600 1,730 $3,427 $2,750 CAN 贈1,050 $1,368 AUD 1,650 促200,000 (35% GROSS DISCOUNT ON WORLDWIDE BUYS) DISCOUNTS DEADLINES AD BUY RATE GROSS DISCOUNT ISSUE STREET AD CLOSING ART CLOSING 4X 10% DATUM DATE DEADLINE DEADLINE SPECIALS 8X 12.5% JANUARI 22/01/08 04/01/07 07/12/07 Fashion Guide 12X 15% FEBRUARI 07/02/08 17/01/07 22/01/08 MAART 29/02/08 15/02/08 20/02/08 APRIL 01/04/08 14/03/08 20/03/08 DIMENSIONS MEI 01/05/08 15/04/08 21/04/08 TRIM AREA . . . . . . . . 213mm w x 276mm h JUNI 02/06/08 15/05/08 20/05/08 Festival Guide BLEED SIZE . . . . . . . . . 219mm w x 282mm h JULI* 09/07/08 20/06/08 25/06/08 LIVE AREA . . . . . . . . . . 200mm w x 263mm h AUGUSTUS NA NA NA 1/2 PAGE HORIZONTAL . . 197mm w x 124mm h SEPTEMBER 01/09/08 15/08/08 20/08/08 Student Guide 1/2 PAGE VERTICAL . . . 95mm w x 257mm h OKTOBER 01/10/08 15/09/08 19/09/08 NOVEMBER 31/10/08 15/10/08 20/10/08 1/4 PAGE SQUARE . . . . . 95mm w x 124mm h DECEMBER 01/12/08 14/11/08 20/11/08 1/4 PAGE HORIZONTAL . . 197mm w X 60mm h * Photo Issue Fiction Issue 1/4 PAGE VERTICAL . . . 47mm w x 257mm h SENDING ADS VIA FTP IMAGES 1. Stuff or zip the 鍖les or folders you need Visuals must be CMYK (never RGB, nor duotone, nor multichannel). All art must be to send to Vice. at least 300 dpi. If you have alot of line art (1-bit images) its recommended that you deliver art at 600 dpi to prevent pixelation. 2. Login to our web upload page: REMEMBER: Always keep important info like photo credits etc. away from the bleed www.viceland.com/viceupload/ft2.php or they might get chopped. USER . . . . . . . . . . . . . . . viceupload PASSWORD . . . . . . . . . . . . . vice88 HOW AND WHERE TO SEND ADS All ads must be sent to VICE in a digital format electronically (email to doris@vicemaga- 3. In the center, under the heading Files zine.be or via FTP) or on a CD. The preferred format for 鍖nal artwork is pdf, tiff or hi- click on the country youre dealing with. res jpg. If you sent QuarkXPress 鍖les, make sure to collect everything including all used 4. On the top left, under the heading images and fonts (screen and print fonts). Once collected, burn it on CD and send to: Upload 鍖les, hit the Browse... button and locate your 鍖les to upload. ATTN. PRODUCTION DEPT. Direct any questions to: doris@vicemagazine.be VICE Belgium t: +32 3 232 1887 5. Hit the Upload button. Lange Winkelhaakstraat 26, Studio 35 6. After the 鍖le has been uploaded, send an 2060 Antwerpen email to doris@vicemagazine.be to let BELGIUM her know that the 鍖les are online. Photo by Ed Zipco
  • 20. SWOT: Strenghts & Weaknesses nauw aansluiten bij de doelgroep stimuleren de vrije gedachtengang niet enkel een tijdschrift, maar een mediaconglomeraat betrekkelijk kleinschalig: commercieel nadeel controversi谷le inhoud
  • 21. SWOT: Opportunities & Threats Grote klanten Vaste Accounts Geen directe bedreigingen
  • 22. Nice to know VBS.TV op digitale televisie in Belgi谷 The Webby Awards
  • 23. Slot core brand promise originele content & toegankelijk niet-commerci谷le ingesteldheid multimediaal sterk merk
  • 24. Bedankt voor uw aandacht