VICTIERY
- 1. VICTIERYThe Worlds First Multi-Sport Fantasy League Platform MULTI-SPORT FANTASY LEAGUES Aaron Walker and Brian Walker
- 2. MULTI-SPORT FANTASY LEAGUES Problem Common Pain Points of Existing Offerings Too Many Elements of Chance Random Draft Order Random Head-to-Head (H2H) Schedule Player Injury Too Much Tedious Maintenance Starting/Benching Players Adding/Dropping Players (Mechanism for Collusion) Trading Players (Mechanism for Collusion) Not Much Flexibility Coordinating Draft Times Minimal Customization Lack of multi-sport fantasy contests for those seeking a more comprehensive fantasy sports experience that delivers endless action (without the unwanted maintenance). DraftKings FanDuel Yahoo! ESPN CBS
- 3. MULTI-SPORT FANTASY LEAGUES Solution / How it Works 1 2 3 4 5 Join a LeagueCreate a New Account (Register) Make Your Picks and Cuts Your Picks Accumulate Statistics Watch and Win VICTIERY has designed contests to seamlessly combine multiple sports/events in a single fantasy league (See Appendix A for League Offerings). VICTIERY uses a tier format (as its name suggests), similar to a salary cap draft or a pick em draft, for selecting teams and/or players. VICTIERY has developed a unique proportional scoring method that provides consistency and comparability between sports/events (Intellectual Property).
- 4. MULTI-SPORT FANTASY LEAGUES Benefits MULTI-SPORT FANTASY LEAGUES PROPORTIONAL SCORING METHOD TIER-BASED DRAFT FORMAT BIGGEST LINE-UP OF SPORTS/EVENTS ALL FOR FUN OR FUN FOR ALL MORE ACTION, LESS MAINTENANCE Test your comprehensive fantasy skills by combining your favorite sports/events in a single league Choose from up to 12 sports/events (or focus on a single sport/event) and customize private leagues to your interests Avoid random head-to-head schedules and reliance on a single (daily or weekly) performance by players Play with family, friends or colleagues for bragging rights and/or use our Brag Bucks feature to help divvy up your fantasy pool As our name suggests, draft your team in just minutes from different tiers based on fantasy potential Avoid daily drafts (DFS) or daily maintenance (Traditional) while still enjoying fantasy sports year round
- 5. MULTI-SPORT FANTASY LEAGUES Market Opportunity Average Fantasy Sports Player 66% Male 66% Have Full-Time Employment 47% Have Household Income of $75K+ 57% College Degree or More 37 Years Old Traditional Fantasy Sports Players Make up 84% of the fantasy sports market $4B+ 56.8M 60% $162 Fantasy sports industry in just 35 years Fantasy sports players in US and Canada in 2015 Traditional fantasy sports players that paid a league fee in 2015 Average annual traditional league spending in 2015 VICTIERY Target Customer Segment Per 2015 FSTA Research
- 6. MULTI-SPORT FANTASY LEAGUES Competition Market Positioning of Fantasy Sports Contests Low Maintenance Long Term High Maintenance Short Term Traditional Sites Daily/Weekly Sites VICTIERY (NEW) Yahoo! / ESPN / CBS FanDuel / DraftKings Contest Type Contest Duration Draft Maintenance Line-Up Maintenance Target Market Size VICTIERY (Multiple) Season-Long Minimal (Quick & Easy) Minimal (Quick & Easy) ~38.5M + Niche Traditional Sites (Typically) Season-Long Intensive (Lengthy) Extensive (Daily/Weekly) ~38.5M Daily/Weekly Sites One Day or One Week Extensive (Daily/Weekly) N/A Niche (~3M)
- 7. MULTI-SPORT FANTASY LEAGUES Marketing Strategy Create Awareness Call to Action(s) 1) Drive Traffic 2) Grow User Base Fantasy Sports Experience Captivating, Comprehensive, Convenient, Consistent, Customizable Social Media / Radio Content Inform Excite / Inspire Promotional Giveaways Benefits (Relatable) New, Unique Multi-Sport Contests Increase Credibility; Call to Action(s): Create Account, Make Deposit, Join Contest or Share Newsletter (Mail Order Marketing) Customer Programs (Referral Incentives)+
- 8. MULTI-SPORT FANTASY LEAGUES Management Team / Org Chart AW BW Aaron Walker Brian Walker Business Background Corporate Finance Experience Maximizing Growth / Profitability Technical Background Entrepreneurial Experience Developing Database / Infrastructure
- 9. MULTI-SPORT FANTASY LEAGUES Revenue Model Primary Revenue Source: Website Hosting Fee Between 8% and 14% per League $3 / User (For Each League) (Potential) Secondary Revenue Sources: Ad Space (On-Site or Newsletter) Sponsorships or Partnerships Transactions Fees (Deposit or Withdrawal) (Per FSTA) In 2014, 46.9% of all fantasy sports players paid a league fee, and over a 12 month period, spent an average of $52 on league fees, $8 on transaction fees, $9 on website hosting fees and $7 on website prize fees. + +
- 10. MULTI-SPORT FANTASY LEAGUES Appendix A: VICTIERY Offerings