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Victoriya Bobbitt Resume

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Vic Bobbitt

Viktoriya Bobbitt is a marketing and advertising manager with over 10 years of experience in email marketing, social media strategy, and campaign optimization. She currently works as a senior strategic advisor and deliverability consultant at iContact, where she manages over 90 clients and $3.5 million in annual revenue. Her expertise includes reporting, project management, ROI analysis, branding, budget management, and technical skills in Microsoft Office, Salesforce, and HTML.

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VICTORIYA BOBBITT Cell: 919.830.9900 Email: victoriya.bobbitt@hotmail.com MARKETING & ADVERTISING MANAGER Highly motivated, results driven Digital Marketer with extensive experience managing marketing programs; identifying opportunities and risks, and more importantly, growing client profitability. Focus on campaign optimization to achieve the highest ROI. Detail-oriented and proficient in third-party marketing platforms with proven success in building and maintaining client/vendor relationships and client retention. AREAS OF E XPERTISE Reporting and Web Analytics Project Management ROI Analysis Business Development Customer Service Branding Budget Management Training & Development Email Marketing Contract Negotiation Inbox Deliverability Social Media Marketing Technical Skills: Microsoft Office, Salesforce.com, Remedy, AS400, Rumba, Oracle, HTML, Dreamweaver KEY SKILLS ASSESSMENT EMAIL MARKETING AND SOCIAL MEDIA STRATEGY Maintain a deep understanding of client business models and overall marketing goals. Develop highly effective and integrated email marketing and social media campaigns that deliver on ROI targets and complement overall online branding efforts. DELIVERABILITY CONSULTING Educate clients in matters of inbox deliverability, inbox placement rates and ISP policies. Develop strategies to achieve and maintain highest possible inbox placement rates. PROFESSIONAL E XPERIENCE ICONTACT, MORRISVILLE, NC SENIOR STRATEGIC ADVISOR/DELIVERABILITY CONSULTANT, Team Lead, 2009 - Present Manage 90+ clients (over $3.5MM in annual revenue), monitor web analytics, and formulate email and social media marketing strategies Optimize campaigns to achieve highest opens and CTOR, drive conversions and increase ROI Assist clients to integrate email and social media marketing into their overall brand management strategy Mentor a team of Strategic Advisors while meeting revenue and retention goals. Serve as the escalation point for over 600 Enterprise Accounts and Agency Accounts Provide content for iContact Plus Marketing blog and Newsletter to Enterprise and Agency Accounts Achieved 107% of quarterly retention goal in 4th quarter and 106% of quarterly goal in 3rd quarter of 2011 Attained $3.5 MM of annual revenue in 2011 Assisted Director of Strategic Services with design and implementation of the Account Management Department restructuring Promoted to Senior Strategic Advisor after 1 year on the job, and made a Team Lead 4 months later. HONORS AND AWARDS: iContact Outstanding Performance Award 2010 iContact 2010 Account Management Excellence Award (Top 10%)
VICTORIYA BOBBITT PAGE 2 PROFESSIONAL E XPERIENCE CONTINUED CLOUD10CORP (TRANSCOM NORTH AMERICA), DENVER, CO CALL CENTER TRAINER, 2008-2009 Trained Customer Support Specialists and monitored their development Served as a point of escalation for customers Developed training materials including guides, videos and presentations Led weekly coaching and up-training sessions COLDWELL BANKER, CARY, NC REAL ESTATE AGENT, 2007 - 2008 Maintained large database of clients and properties Arranged for title searches, inspections and other necessary services Assisted in marketing strategy creation and property advertising Performed market analysis and made recommendations to clients RENAISSANCE POOLS AND SPAS, CONSTRUCTION COORDINATOR/PROJECT MANAGER, LAS VEGAS, NV, 2005-2006 Established and maintained relationships with vendors and sub-contractors Trained sales personnel Managed more than 200 projects simultaneously Re-negotiated contracts with high output vendors to increase profitability Optimized construction process, and reduced installation time from 6 months to 4-6 weeks WAY SCHOOL OF FOREIGN LANGUAGES, KHARKIV, UKRAINE, 2003 - 2005 TEACHER OF ENGLISH AS A SECOND LANGUAGE Taught English to both juvenile and adult classes Conducted placement tests for new students Facilitated TOEFL preparation classes for young professionals E DUCATION & T RAINING LINGUISTICS, Kharkiv National Pedagogical University, Kharkiv, Ukraine, 2002-2005 PROFESSIONAL DEVELOPMENT Advanced Email Marketing Online Branding Strategy Brand Management Social Media Strategy MEMBERSHIPS MEMBER, Toastmasters, WOW-Masters at iContact, 2012-Present MEMBER, American Center for Leadership Development, 2004-2005 LANGUAGES SPOKEN English, Russian, Ukrainian, Elementary German

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Victoriya Bobbitt Resume

  • 1. VICTORIYA BOBBITT Cell: 919.830.9900 Email: victoriya.bobbitt@hotmail.com MARKETING & ADVERTISING MANAGER Highly motivated, results driven Digital Marketer with extensive experience managing marketing programs; identifying opportunities and risks, and more importantly, growing client profitability. Focus on campaign optimization to achieve the highest ROI. Detail-oriented and proficient in third-party marketing platforms with proven success in building and maintaining client/vendor relationships and client retention. AREAS OF E XPERTISE Reporting and Web Analytics Project Management ROI Analysis Business Development Customer Service Branding Budget Management Training & Development Email Marketing Contract Negotiation Inbox Deliverability Social Media Marketing Technical Skills: Microsoft Office, Salesforce.com, Remedy, AS400, Rumba, Oracle, HTML, Dreamweaver KEY SKILLS ASSESSMENT EMAIL MARKETING AND SOCIAL MEDIA STRATEGY Maintain a deep understanding of client business models and overall marketing goals. Develop highly effective and integrated email marketing and social media campaigns that deliver on ROI targets and complement overall online branding efforts. DELIVERABILITY CONSULTING Educate clients in matters of inbox deliverability, inbox placement rates and ISP policies. Develop strategies to achieve and maintain highest possible inbox placement rates. PROFESSIONAL E XPERIENCE ICONTACT, MORRISVILLE, NC SENIOR STRATEGIC ADVISOR/DELIVERABILITY CONSULTANT, Team Lead, 2009 - Present Manage 90+ clients (over $3.5MM in annual revenue), monitor web analytics, and formulate email and social media marketing strategies Optimize campaigns to achieve highest opens and CTOR, drive conversions and increase ROI Assist clients to integrate email and social media marketing into their overall brand management strategy Mentor a team of Strategic Advisors while meeting revenue and retention goals. Serve as the escalation point for over 600 Enterprise Accounts and Agency Accounts Provide content for iContact Plus Marketing blog and Newsletter to Enterprise and Agency Accounts Achieved 107% of quarterly retention goal in 4th quarter and 106% of quarterly goal in 3rd quarter of 2011 Attained $3.5 MM of annual revenue in 2011 Assisted Director of Strategic Services with design and implementation of the Account Management Department restructuring Promoted to Senior Strategic Advisor after 1 year on the job, and made a Team Lead 4 months later. HONORS AND AWARDS: iContact Outstanding Performance Award 2010 iContact 2010 Account Management Excellence Award (Top 10%)
  • 2. VICTORIYA BOBBITT PAGE 2 PROFESSIONAL E XPERIENCE CONTINUED CLOUD10CORP (TRANSCOM NORTH AMERICA), DENVER, CO CALL CENTER TRAINER, 2008-2009 Trained Customer Support Specialists and monitored their development Served as a point of escalation for customers Developed training materials including guides, videos and presentations Led weekly coaching and up-training sessions COLDWELL BANKER, CARY, NC REAL ESTATE AGENT, 2007 - 2008 Maintained large database of clients and properties Arranged for title searches, inspections and other necessary services Assisted in marketing strategy creation and property advertising Performed market analysis and made recommendations to clients RENAISSANCE POOLS AND SPAS, CONSTRUCTION COORDINATOR/PROJECT MANAGER, LAS VEGAS, NV, 2005-2006 Established and maintained relationships with vendors and sub-contractors Trained sales personnel Managed more than 200 projects simultaneously Re-negotiated contracts with high output vendors to increase profitability Optimized construction process, and reduced installation time from 6 months to 4-6 weeks WAY SCHOOL OF FOREIGN LANGUAGES, KHARKIV, UKRAINE, 2003 - 2005 TEACHER OF ENGLISH AS A SECOND LANGUAGE Taught English to both juvenile and adult classes Conducted placement tests for new students Facilitated TOEFL preparation classes for young professionals E DUCATION & T RAINING LINGUISTICS, Kharkiv National Pedagogical University, Kharkiv, Ukraine, 2002-2005 PROFESSIONAL DEVELOPMENT Advanced Email Marketing Online Branding Strategy Brand Management Social Media Strategy MEMBERSHIPS MEMBER, Toastmasters, WOW-Masters at iContact, 2012-Present MEMBER, American Center for Leadership Development, 2004-2005 LANGUAGES SPOKEN English, Russian, Ukrainian, Elementary German