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Video Ethnography: Industrial Strength

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Joe Dyer
Joe Dyer

Note: The usual weirdness when exporting from Keynote. For some reason, sometimes the type turns blue for no reason. And other assorted typographical munging of shadows, etc. _______________________________ Wielded correctly, video ethnography is one of the most powerful tools in the UX professional's toolkit. It allows for unfiltered voice of the customer to drive design decisions and more importantly, is extremely advantageous in influencing key decision makers. This presentation covers the basics and provides additional tips to avoid situations any rookie is liable to make. Armed with no more than some inexpensive to moderately priced tools and some planning, you can take your future data-inspired projects to the next level. But like any powerful tool (think chainsaw), there can be downsides. Let my mistakes be your guide in avoiding pitfalls. What You Will Learn: What is ethnography, specifically video ethnography? How to prepare for working in the field Quantify the data Completing the report Case Study Lessons learned

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video ethno graphy industrial strength Joe Dyer, ux manager Sabre travel network @JoePLANET
titles i have held MANAGER, USER EXPERIENCE SENIOR UX DESIGNER SENIOR INFORMATION ARCHITECT UX ARCHITECT SENIOR WEB PRODUCER INTERACTION DESIGNER DIRECTOR OF NEW MEDIA VIDEO PRODUCER adjunct college instructor COMBAT CAMERA TEAM LEADER captain, united states air force a word about me experience Designer. musician. father. @JoePLANET
what makes this so industrial?
voc what makes DATA this so VIDEO industrial? yeah, i really like lists of three
cocktail of influence
Section 1 what is video ethnography
ETHNO+GRAPHY = 1. The study of cultures 2. The study of human social phenomena and communities 3. Considered a branch of cultural anthropology ＾As UX Designers, we¨re primarily concerned with how we can use such research to solve a problem through the introduction or revision of technology.￣ - Nathanael Boehm ethnography First, what is ethnography? @JoePLANET cita%on: ?001
Ethnography is the social equivalent of usability testing. - Nathanael Boehm ethnography First, what is ethnography? @JoePLANET cita%on: ?001
VIDEO+ETHNOGRAPHY = 1. Observation, including filming of practitioners 2. The study of observed behaviors for improving product or service 3. The use of obtained footage and direct voice of the customer As UX Designers, this is familiar territory. ethnography First, what is ethnography? @JoePLANET cita%on: ?002
PASSIVE OBSERVATION & INTERVIEWS To design a system, it¨s important to first understand how the people on teams work together and/or within their environment. you can still apply the techniques of1-on-1 interviews, focus groups, surveys, and card sorts to extract that information, it¨s also important to observe subjects in action while they work. ethnography First, what is ethnography? @JoePLANET cita%on: ?003
2 types of field notes
ETHNOGRAPHIC FIELD NOTES descriptions of the scene hysical aspec ts of the work D escribe the p environmen t including: e layout of w orkstations ? th desk space and clutter ? n and convers ation areas ?collaboratio ethnography First, what is ethnography? @JoePLANET cita%on: ?003
ETHNOGRAPHIC FIELD NOTES photography and video Taking notes of observations is not enough you Must be able to analyze all notes and present analysis - in a meaningful, and credible way ethnography First, what is ethnography? @JoePLANET cita%on: ?003
OUR PROCESS Analyzing Data Creating Video Preparing for and Identifying In the Field and Other Field Work Actionable Deliverables Opportunities Ongoing engagement and collaboration stakeholders and leadership ethnography First, what is ethnography? @JoePLANET cita%on: ?004
Section 2 preparing for field work
goals gear documents field work another list of three @JoePLANET
goals general research questions what are you trying to improve? to solve? field work how to prepare @JoePLANET cita%on: ?004
goals organizational alignment? field work how to prepare @JoePLANET
ET @Jo ePLAN warning
goals budgetary ?team resources ?editing concerns ?fieldwork travel ?gifts field work how to prepare @JoePLANET cita%on: ?004
@JoePLANET gear @JoePLANET
Canon EF 50mm f/1.4 Canon EF 50mm f/1.8 II DSLR CAMERA BODY 128 GB HI-SPEED SD TRAVEL TRIPOD LIGHTS CAMERA traction the essentials @JoePLANET
usb snake light CF card reader POWER PLUG ADAPTER POWER PLUG iPAD PHOTO KIT ADAPTER 6-FOOT USB CABLE ephemera and odd bits worth their weight in gold in a pinch @JoePLANET
ULTIMATE CAMERA ACCESSORY use as a preview monitor for still photos and video iphoto app for post production imovie app for hi-level editing storage for maxxed SD cards data-collection the apple ipad a swiss army knife of field notes @JoePLANET
documents field work how to prepare @JoePLANET
documents a call screener gain access a model release organizational alignment standardized notes quantify the data field work how to prepare @JoePLANET
Section quantify the data 3
nothing helps clarify product design and ux activities quite like reliable data 10% 38% 24% 29% n! I¨m a scientist par$cipant ?a par$cipant ?b par$cipant ?c par$cipant ?d back off, ma QUANTIFY THE DATA Oh, people can come up with statistics to prove anything, Kent. @JoePLANET 40% of all people know that. - Homer Simpson cita%on: ?005, ?007
open and subjective how to structure interview and objective questions closed quantify the data open and closed interview questions @JoePLANET
# TENURE number of years THINGS YOU WOULD CHANGE subject voc # CURRENT TOOLS inventory # # # # OVERALL RATING (1-9) quantifying # WEB SITES USED inventory what about this feature? subject voc # HARDWARE/ENVIRONMENT inventory # rank the ORDER OF IMPORTANCE subject voc WORTHY OF MENTION subject voc quantify the data types of things to ask during the interview @JoePLANET
in the field proceed with caution
video prod tips for interviews @JoePLANET cita%on: ?004
CAMERA PLACE MENT & MOVEMENT ? Use an unobtrusive tripod to ? Get physically close to your stabilize your shots subject ? Avoid panning and zooming of ? Place camera at eye level with camera. the subject ? think like you are shooting a ? Frame your interview to give documentary; minimal your speaker enough head room ? Select a neutral background video production tips for interviews @JoePLANET cita%on: ?004
The videographer should refrain from note-taking whenever possible the interviewer the videographer InterviewTime with Finn and JAKE @JoePLANET
eye level neutral background Off-axis, 2-camera shot external Mic frame the interview close to subject video production tips putting it all together; documentary does not mean dull @JoePLANET
Video Ethnography: Industrial Strength
crisp subject @JoePLANET soft bokeh
? Make sure you have enough light for a quality exposure ? Do not place your subject in front of a window (avoid backlight) ? close curtains and blinds and turn on room lights ? try not to mix sunlight and indoor lighting lighting tips but you already knew this stuff, right? @JoePLANET cita%on: ?004
NO FBI INFORMANTS
? BE A QUIET, ACTIVE LISTENER ? BRING A FEW BATH TOWELS - BE EMPATHETIC IF YOU CAN TO COVER TABLES - NOD, DON¨T TALK - DON¨T SAY ｀UH HUH￣ ? if you can use an ? ALLOW SUBJECT TO external mic, use it COMPLETE SENTENCES BEFORE SPEAKING. ? GET CLOSE TO THE SUBJECT PHYSICALLY WITH A MIC ? REDUCE ANY AMBIENT NOISE YOU CAN audio INTERVIEW tips because $200 cameras don¨t have $200 microphones @JoePLANET cita%on: ?004
Section the final report 4
ingredients of the final report @JoePLANET
THE FINAL REPORT ESTABLISHING SHOTS @JoePLANET
THE FINAL REPORT DETAILED SHOTS @JoePLANET
use of sticky Notes THE FINAL REPORT DETAILED SHOTS @JoePLANET
THE FINAL REPORT DETAILED SHOTS @JoePLANET
THINK PERSONAE THE FINAL REPORT INDIVIDUAL DOSSIERS @JoePLANET
edited video written analysis still images dossiers THE FINAL REPORT putting all the parts together
video, the new powerpoint TELEVISION edited video written tons o¨ data analysis DATA-INSPIRED still images dossiers voice of the customer VOC remember how powerful this is?
video ethnography PUTTING IT ALL TOGETHER industrial strength a plan for conducting video ethnography standardized field notes Video interviews general establishing/detailed photos questions edit video select gain collect interpret assemble subjects access data data report deliver results @JoePLANET
Section a case study 5
The following tale of video ethnography is true. And by true, I mean false. It¨s all lies. But they¨re entertaining lies. And in the end, isn¨t that the real truth? The answer is, No.
- herg? - the adventures of Joe Joe cha pter 5: t he seven german age n ts
ch a pt e r 5: t h e se ve n g er m a n ag e n t s hamburg AGENCY VISITS 7 LOCATIONS germany 8 interviews M?nchengladbach 3 cities k?ln Agents were observed and interviewed for 90-120 minutes.
ch a pt e r 5: t h e se ve n g er m a n ag e n t s actual slide used to update the project team circa: dec 2011 BY THE NUMBERS
ch a pt e r 5: t h e se ve n g er m a n ag e n t s user demographic data currente n s o r e ddislikes likes and c a vs. product B Product
Section Lessons learned 6
Apollo Creed ｀school of hard knocks¨ @JoePLANET cita%on: ?008
call centers lessons learned aka ｀the apollo creed school of hard knocks¨ @JoePLANET
move the interview location @JoePLANET
aws cy l iva pr @JoePLANET
plan ahead lessons learned aka ｀the apollo creed school of hard knocks¨ @JoePLANET
be warned @JoePLANET
stick to your forms @JoePLANET
ADDITIONAL LESSONS ... 1. Off-camera audio is better for compression and equalization but harder to edit 2. Paying participants was harder 3. videographer should¨t have been taking notes 4. The effects of looking so darn good ＾How much did we pay for this again?!￣ lessons learned aka ｀the apollo creed school of hard knocks¨ @JoePLANET
some thoughts on the oh so deliciously fun nightmare that can be video editing @JoePLANET
LISA: OK, I finished editing the gardening sequence. HOMER: OK, from here we star wipe to a glamour shot of Flanders paying his bills, then we star wipe to Flanders brushing his teeth. LISA: Dad, there are other wipes besides star wipes! HOMER: Why eat hamburger when you can have steak? video production tips don¨t take any production cues from this guy @JoePLANET cita%on: ?006
video ethnography think industrial strength @JoePLANET Pbs
EDITING SUITES adobe premiere imovie final cut pro video production tips there is no shortage of choices in software @JoePLANET
video ethnography IN CLOSING industrial strength process recap standardized field notes Video interviews general establishing/detailed photos questions edit video select gain collect interpret assemble subjects access data data report deliver results field prep @JoePLANET
IN CLOSING LIST OF THREES recap influencers drink ingredients supergroup members voc cobra fang juice jimi hendrix data hydrogen bitters Sting video Old Panther michael jackson @JoePLANET
BLAKE RAMICK MARY POE CHRISTINE IMAIZUMI YOUNG KIM senior ?ux ?designer senior ?ux ?designer senior ?ux ?designer senior ?ux ?designer we¨re hiring meet my team finest ux team in the trav tech industry @JoePLANET
thank you @JoePLANET just kidding, cheer all you like www. newtrality.com
references cita%on ?001: Ethnography ?entry ?on ?wikipedia: ?h>p://en.wikipedia.org/wiki/Ethnography Nathanael ?Boehm ?quote: ?h>p://www.uxma>ers.com/mt/archives/2010/06/ ethnography-?\in-?\ux.php cita%on ?002: Video ?Ethnography ?entry ?on ?wikipedia: ?h>p://en.wikipedia.org/wiki/Video_ethnography cita%on ?003: Ethnography ?in ?UX ?by ?Nathanael ?Boehm: ?h>p://www.uxma>ers.com/mt/archives/ 2010/06/ethnography-?\in-?\ux.php cita%on ?004: GeQng ?Started ?in ?Video ?Ethnography ?by ?Kaiser ?Permanente: ?h>p://kpcmi.org/news/ ethnography/video-?\ethnography-?\tool-?\kit.pdf cita%on ?005: Ghostbusters ?(1984) ?h>p://www.imdb.com/%tle/>0087332/ ＾Back ?o? ?man, ?I¨m ?a ?scien%st￣ ? ?h>p://www.youtube.com/watch?v=sEbSABWJiJc cita%on ?006: Simpsons ?episode ?BABF10, ?｀Alone ?Again, ?Natura-?\Diddly¨ ? ? ?h>p://www.snpp.com/ episodes/BABF10 cita%on ?007: Simpsons ?episode ?1F09, ?｀Homer ?Vigilante｀ ? ? ?h>p://www.snpp.com/episodes/1F09.html Homer¨s ?Sta%s%cs ?quote: ?h>p://www.youtube.com/watch?v=1j2Duy_xzEA cita%on ?008: Apollo ?Creed ?School ?of ?Hard ?Knocks ?is ?a ?bona ??de ?internet ?meme: ? h>ps://www.google.com/search?aq=0&oq=apollo+creed+school+of+hard +&sugexp=chrome,mod=14&sourceid=chrome&ie=UTF-?\8&q=the+apollo+creed+school +of+hard+knocks Presenta%on ?based ?on ?a ?highly ?modi?ed ?template ?by ?Tamauro: ?h>p://graphicriver.net/ user/Tamauro ? Created while listening to what¨s going on by marvin gaye and kind of blue by miles davis photos used in this presentation are split evenly between my own photography and some stock photos from photos.com copyrighted images used under fair use and obtained with google

More Related Content

Video Ethnography: Industrial Strength

  • 1. video ethno graphy industrial strength Joe Dyer, ux manager Sabre travel network @JoePLANET
  • 2. titles i have held MANAGER, USER EXPERIENCE SENIOR UX DESIGNER SENIOR INFORMATION ARCHITECT UX ARCHITECT SENIOR WEB PRODUCER INTERACTION DESIGNER DIRECTOR OF NEW MEDIA VIDEO PRODUCER adjunct college instructor COMBAT CAMERA TEAM LEADER captain, united states air force a word about me experience Designer. musician. father. @JoePLANET
  • 4. voc what makes DATA this so VIDEO industrial? yeah, i really like lists of three
  • 6. Section 1 what is video ethnography
  • 7. ETHNO+GRAPHY = 1. The study of cultures 2. The study of human social phenomena and communities 3. Considered a branch of cultural anthropology ＾As UX Designers, we¨re primarily concerned with how we can use such research to solve a problem through the introduction or revision of technology.￣ - Nathanael Boehm ethnography First, what is ethnography? @JoePLANET cita%on: ?001
  • 8. Ethnography is the social equivalent of usability testing. - Nathanael Boehm ethnography First, what is ethnography? @JoePLANET cita%on: ?001
  • 9. VIDEO+ETHNOGRAPHY = 1. Observation, including filming of practitioners 2. The study of observed behaviors for improving product or service 3. The use of obtained footage and direct voice of the customer As UX Designers, this is familiar territory. ethnography First, what is ethnography? @JoePLANET cita%on: ?002
  • 10. PASSIVE OBSERVATION & INTERVIEWS To design a system, it¨s important to first understand how the people on teams work together and/or within their environment. you can still apply the techniques of1-on-1 interviews, focus groups, surveys, and card sorts to extract that information, it¨s also important to observe subjects in action while they work. ethnography First, what is ethnography? @JoePLANET cita%on: ?003
  • 12. ETHNOGRAPHIC FIELD NOTES descriptions of the scene hysical aspec ts of the work D escribe the p environmen t including: e layout of w orkstations ? th desk space and clutter ? n and convers ation areas ?collaboratio ethnography First, what is ethnography? @JoePLANET cita%on: ?003
  • 13. ETHNOGRAPHIC FIELD NOTES photography and video Taking notes of observations is not enough you Must be able to analyze all notes and present analysis - in a meaningful, and credible way ethnography First, what is ethnography? @JoePLANET cita%on: ?003
  • 14. OUR PROCESS Analyzing Data Creating Video Preparing for and Identifying In the Field and Other Field Work Actionable Deliverables Opportunities Ongoing engagement and collaboration stakeholders and leadership ethnography First, what is ethnography? @JoePLANET cita%on: ?004
  • 15. Section 2 preparing for field work
  • 17. goals general research questions what are you trying to improve? to solve? field work how to prepare @JoePLANET cita%on: ?004
  • 19. ET @Jo ePLAN warning
  • 20. goals budgetary ?team resources ?editing concerns ?fieldwork travel ?gifts field work how to prepare @JoePLANET cita%on: ?004
  • 21. @JoePLANET gear @JoePLANET
  • 22. Canon EF 50mm f/1.4 Canon EF 50mm f/1.8 II DSLR CAMERA BODY 128 GB HI-SPEED SD TRAVEL TRIPOD LIGHTS CAMERA traction the essentials @JoePLANET
  • 23. usb snake light CF card reader POWER PLUG ADAPTER POWER PLUG iPAD PHOTO KIT ADAPTER 6-FOOT USB CABLE ephemera and odd bits worth their weight in gold in a pinch @JoePLANET
  • 24. ULTIMATE CAMERA ACCESSORY use as a preview monitor for still photos and video iphoto app for post production imovie app for hi-level editing storage for maxxed SD cards data-collection the apple ipad a swiss army knife of field notes @JoePLANET
  • 25. documents field work how to prepare @JoePLANET
  • 26. documents a call screener gain access a model release organizational alignment standardized notes quantify the data field work how to prepare @JoePLANET
  • 28. nothing helps clarify product design and ux activities quite like reliable data 10% 38% 24% 29% n! I¨m a scientist par$cipant ?a par$cipant ?b par$cipant ?c par$cipant ?d back off, ma QUANTIFY THE DATA Oh, people can come up with statistics to prove anything, Kent. @JoePLANET 40% of all people know that. - Homer Simpson cita%on: ?005, ?007
  • 29. open and subjective how to structure interview and objective questions closed quantify the data open and closed interview questions @JoePLANET
  • 30. # TENURE number of years THINGS YOU WOULD CHANGE subject voc # CURRENT TOOLS inventory # # # # OVERALL RATING (1-9) quantifying # WEB SITES USED inventory what about this feature? subject voc # HARDWARE/ENVIRONMENT inventory # rank the ORDER OF IMPORTANCE subject voc WORTHY OF MENTION subject voc quantify the data types of things to ask during the interview @JoePLANET
  • 31. in the field proceed with caution
  • 32. video prod tips for interviews @JoePLANET cita%on: ?004
  • 33. CAMERA PLACE MENT & MOVEMENT ? Use an unobtrusive tripod to ? Get physically close to your stabilize your shots subject ? Avoid panning and zooming of ? Place camera at eye level with camera. the subject ? think like you are shooting a ? Frame your interview to give documentary; minimal your speaker enough head room ? Select a neutral background video production tips for interviews @JoePLANET cita%on: ?004
  • 34. The videographer should refrain from note-taking whenever possible the interviewer the videographer InterviewTime with Finn and JAKE @JoePLANET
  • 35. eye level neutral background Off-axis, 2-camera shot external Mic frame the interview close to subject video production tips putting it all together; documentary does not mean dull @JoePLANET
  • 38. ? Make sure you have enough light for a quality exposure ? Do not place your subject in front of a window (avoid backlight) ? close curtains and blinds and turn on room lights ? try not to mix sunlight and indoor lighting lighting tips but you already knew this stuff, right? @JoePLANET cita%on: ?004
  • 40. ? BE A QUIET, ACTIVE LISTENER ? BRING A FEW BATH TOWELS - BE EMPATHETIC IF YOU CAN TO COVER TABLES - NOD, DON¨T TALK - DON¨T SAY ｀UH HUH￣ ? if you can use an ? ALLOW SUBJECT TO external mic, use it COMPLETE SENTENCES BEFORE SPEAKING. ? GET CLOSE TO THE SUBJECT PHYSICALLY WITH A MIC ? REDUCE ANY AMBIENT NOISE YOU CAN audio INTERVIEW tips because $200 cameras don¨t have $200 microphones @JoePLANET cita%on: ?004
  • 41. Section the final report 4
  • 42. ingredients of the final report @JoePLANET
  • 43. THE FINAL REPORT ESTABLISHING SHOTS @JoePLANET
  • 44. THE FINAL REPORT DETAILED SHOTS @JoePLANET
  • 45. use of sticky Notes THE FINAL REPORT DETAILED SHOTS @JoePLANET
  • 46. THE FINAL REPORT DETAILED SHOTS @JoePLANET
  • 47. THINK PERSONAE THE FINAL REPORT INDIVIDUAL DOSSIERS @JoePLANET
  • 48. edited video written analysis still images dossiers THE FINAL REPORT putting all the parts together
  • 49. video, the new powerpoint TELEVISION edited video written tons o¨ data analysis DATA-INSPIRED still images dossiers voice of the customer VOC remember how powerful this is?
  • 50. video ethnography PUTTING IT ALL TOGETHER industrial strength a plan for conducting video ethnography standardized field notes Video interviews general establishing/detailed photos questions edit video select gain collect interpret assemble subjects access data data report deliver results @JoePLANET
  • 51. Section a case study 5
  • 52. The following tale of video ethnography is true. And by true, I mean false. It¨s all lies. But they¨re entertaining lies. And in the end, isn¨t that the real truth? The answer is, No.
  • 53. - herg? - the adventures of Joe Joe cha pter 5: t he seven german age n ts
  • 54. ch a pt e r 5: t h e se ve n g er m a n ag e n t s hamburg AGENCY VISITS 7 LOCATIONS germany 8 interviews M?nchengladbach 3 cities k?ln Agents were observed and interviewed for 90-120 minutes.
  • 55. ch a pt e r 5: t h e se ve n g er m a n ag e n t s actual slide used to update the project team circa: dec 2011 BY THE NUMBERS
  • 56. ch a pt e r 5: t h e se ve n g er m a n ag e n t s user demographic data currente n s o r e ddislikes likes and c a vs. product B Product
  • 58. Apollo Creed ｀school of hard knocks¨ @JoePLANET cita%on: ?008
  • 59. call centers lessons learned aka ｀the apollo creed school of hard knocks¨ @JoePLANET
  • 60. move the interview location @JoePLANET
  • 61. aws cy l iva pr @JoePLANET
  • 62. plan ahead lessons learned aka ｀the apollo creed school of hard knocks¨ @JoePLANET
  • 63. be warned @JoePLANET
  • 64. stick to your forms @JoePLANET
  • 65. ADDITIONAL LESSONS ... 1. Off-camera audio is better for compression and equalization but harder to edit 2. Paying participants was harder 3. videographer should¨t have been taking notes 4. The effects of looking so darn good ＾How much did we pay for this again?!￣ lessons learned aka ｀the apollo creed school of hard knocks¨ @JoePLANET
  • 66. some thoughts on the oh so deliciously fun nightmare that can be video editing @JoePLANET
  • 67. LISA: OK, I finished editing the gardening sequence. HOMER: OK, from here we star wipe to a glamour shot of Flanders paying his bills, then we star wipe to Flanders brushing his teeth. LISA: Dad, there are other wipes besides star wipes! HOMER: Why eat hamburger when you can have steak? video production tips don¨t take any production cues from this guy @JoePLANET cita%on: ?006
  • 68. video ethnography think industrial strength @JoePLANET Pbs
  • 69. EDITING SUITES adobe premiere imovie final cut pro video production tips there is no shortage of choices in software @JoePLANET
  • 70. video ethnography IN CLOSING industrial strength process recap standardized field notes Video interviews general establishing/detailed photos questions edit video select gain collect interpret assemble subjects access data data report deliver results field prep @JoePLANET
  • 71. IN CLOSING LIST OF THREES recap influencers drink ingredients supergroup members voc cobra fang juice jimi hendrix data hydrogen bitters Sting video Old Panther michael jackson @JoePLANET
  • 72. BLAKE RAMICK MARY POE CHRISTINE IMAIZUMI YOUNG KIM senior ?ux ?designer senior ?ux ?designer senior ?ux ?designer senior ?ux ?designer we¨re hiring meet my team finest ux team in the trav tech industry @JoePLANET
  • 73. thank you @JoePLANET just kidding, cheer all you like www. newtrality.com
  • 74. references cita%on ?001: Ethnography ?entry ?on ?wikipedia: ?h>p://en.wikipedia.org/wiki/Ethnography Nathanael ?Boehm ?quote: ?h>p://www.uxma>ers.com/mt/archives/2010/06/ ethnography-?\in-?\ux.php cita%on ?002: Video ?Ethnography ?entry ?on ?wikipedia: ?h>p://en.wikipedia.org/wiki/Video_ethnography cita%on ?003: Ethnography ?in ?UX ?by ?Nathanael ?Boehm: ?h>p://www.uxma>ers.com/mt/archives/ 2010/06/ethnography-?\in-?\ux.php cita%on ?004: GeQng ?Started ?in ?Video ?Ethnography ?by ?Kaiser ?Permanente: ?h>p://kpcmi.org/news/ ethnography/video-?\ethnography-?\tool-?\kit.pdf cita%on ?005: Ghostbusters ?(1984) ?h>p://www.imdb.com/%tle/>0087332/ ＾Back ?o? ?man, ?I¨m ?a ?scien%st￣ ? ?h>p://www.youtube.com/watch?v=sEbSABWJiJc cita%on ?006: Simpsons ?episode ?BABF10, ?｀Alone ?Again, ?Natura-?\Diddly¨ ? ? ?h>p://www.snpp.com/ episodes/BABF10 cita%on ?007: Simpsons ?episode ?1F09, ?｀Homer ?Vigilante｀ ? ? ?h>p://www.snpp.com/episodes/1F09.html Homer¨s ?Sta%s%cs ?quote: ?h>p://www.youtube.com/watch?v=1j2Duy_xzEA cita%on ?008: Apollo ?Creed ?School ?of ?Hard ?Knocks ?is ?a ?bona ??de ?internet ?meme: ? h>ps://www.google.com/search?aq=0&oq=apollo+creed+school+of+hard +&sugexp=chrome,mod=14&sourceid=chrome&ie=UTF-?\8&q=the+apollo+creed+school +of+hard+knocks Presenta%on ?based ?on ?a ?highly ?modi?ed ?template ?by ?Tamauro: ?h>p://graphicriver.net/ user/Tamauro ? Created while listening to what¨s going on by marvin gaye and kind of blue by miles davis photos used in this presentation are split evenly between my own photography and some stock photos from photos.com copyrighted images used under fair use and obtained with google

Editor's Notes

  1. \n
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  3. \n
  4. \n
  5. i hate the self-biography part of these presentations\nthis list is only to show that if there is one thing i think i can do well is tell a story\n\nwhether thru video, an interface, an interview, and hopefully, PResentation\n
  6. i hate the self-biography part of these presentations\nthis list is only to show that if there is one thing i think i can do well is tell a story\n\nwhether thru video, an interface, an interview, and hopefully, PResentation\n
  7. \n
  8. \n
  9. if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
  10. if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
  11. if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
  12. if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
  13. if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
  14. if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. This is where and why all of this gets interesting\n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. so this is what and how we collectwatching and talking to people. that is all it is.\n\nput into context, my team wanted to know how people work together and by themselves in specific\nwork situations. we knew we wanted to adopt this practice\n
  27. so this is what and how we collectwatching and talking to people. that is all it is.\n\nput into context, my team wanted to know how people work together and by themselves in specific\nwork situations. we knew we wanted to adopt this practice\n
  28. \n
  29. \n
  30. there are 2 kinds of field notes, the first is description of the scene\n
  31. there are 2 kinds of field notes, the first is description of the scene\n
  32. there are 2 kinds of field notes, the first is description of the scene\n
  33. there are 2 kinds of field notes, the first is description of the scene\n
  34. the second are still photos and video or visual evidence\n
  35. the second are still photos and video or visual evidence\n
  36. when we decided to do this, i knew we needed a plan.\n\nwe adopted this one from Kaiser Permanente\n
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  40. this section can be divided into the following 3 categories\n
  41. this section can be divided into the following 3 categories\n
  42. this section can be divided into the following 3 categories\n
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  45. this for those in large enterprise organizations;\nthis takes time, money, and legal requirements as they relate to privacy\nyou must have the c0-operation/support of your legal department\n
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  51. to all of the photographers in the room, i apologize but the next section may be a bit boring\n\n
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  148. over the course of a week 8 interviews were conducted\nfield notes collected\neventually analyzed and turned into a report of similar components\n
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