Video is hot but creative costs are not.
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This document discusses the growing popularity and effectiveness of digital video advertising, especially on social media platforms. It notes that while large companies like Facebook, Google and Twitter earn most of their ad revenue from small-to-medium businesses, video ad creation costs have been prohibitive for SMBs. The document then introduces Shakr, a video creation platform that allows SMBs to easily create professional-quality video ads for as little as $10, unlocking the potential of video advertising for small business owners.
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Video is hot but creative costs are not.
- 1. VIDEO IS HOT BUT CREATIVE COSTS ARE NOT GRAPHIC DESIGN AMAZINGLY SIMPLE FOR EVERYONE PHOTOGRAPHY AMAZINGLY SIMPLE FOR EVERYONE WEB DESIGN AMAZINGLY SIMPLE FOR EVERYONE
- 2. 10,000
- 3. 9,975
- 4. Investors INVESTMENT John Lagerling Facebook VP As Seen In Chris Koh Coupang VP Chester Roh Ex-Google, 5Rocks, Global Brain SV Frontier Yozo Suzuki CONFIDENTIAL. 息 2015 SHAKR MEDIA CO., LTD.
- 5. Yahoo! JAPAN Video Creator Powered by Shakr Yahoo! JAPAN has 1 million SMB advertisers. As reported in:
- 6. 2014 Digital video advertising 2015/16 More video ad platforms More video ad inventory. > In 2015, three major internet platforms launched video ad products. > Facebook, Google & Twitter earn most of their revenue from SMB advertisers. > FB, Google & Twitter are seeing explosive revenue growth from video ads. > FB, Google & Twitter cant a鍖ord to leave their SMB advertisers behind. > Video ad creative is the only obstacle preventing SMBs from running video ads. =
- 7. The most popular content in the Facebook newsfeed will soon be video. - Mark Zuckerberg F8 Developer Conference CONFIDENTIAL. 息 2015 SHAKR MEDIA CO., LTD.
- 8. 3.4X higher CTR vs. mobile image ads
- 9. 2015E 2016E 2017E 2018E 2019E 2020E 6.8 6.2 5.6 4.9 4.2 3.7 6.5 5.2 4.0 2.9 2.0 1.2 Mobile Desktop Billions(USD) 39.5% CAGR US mobile digital-video ads 5-yrs to $6.5 bn in 2020 21.9% CAGR US digital-video ads 5-yrs to $13.3 bn in 2020
- 10. People spend more time with digital video than social media. Source: eMarketer
- 13. Its not the size of your ad budget. Its how you use it that counts.
- 14. TOFU MOFU BOFU
- 18. Mazda normally pays about $50,000 to produce a video like this. CONFIDENTIAL. 息 2015 SHAKR MEDIA CO., LTD.
- 19. 1,200 VIDEO DESIGNS GLOBAL PRESENCE LA NYC ARGENTINA TAIPEI SHENZHEN MOSCOW TORONTO SEOUL 70% Paid to Designers
- 20. 1 2 3Choose a video design Change text Add photos, videos Click. Drag. Drop. Done in 5 minutes.
- 21. CONFIDENTIAL. 息 2015 SHAKR MEDIA CO., LTD.
- 24. 4X 300% 9X *Compared to image ads Engagement *Compared to image ads Higher Relevance Score Facebook Page Likes *Compared to image ads THEIR STORY Brite Soles is a new shoe brand for dancers and fashion interested people. Their shoes feature LCD panels that light up when you walk, run or dance. Brite Soles wanted to make video ads to raise awareness about their newly started brand among their target audience, people under 30 who like dancing, dubstep and hip hop. Impressed that the video had an 87% avg watched rate. There was a lot of audience engagement in form of extremely positive comments and more shares compared to my image ads. Videos ads from Shakr are very professional, giving consumers more con鍖dence that they are dealing with a professional company. THEIR GOAL TESTIMONIAL https://goo.gl/J5jnvU
- 25. $50 $10,000 $200Video Creation Cost Revenue Growth Ad Spend THEIR STORY The Wire is an Italian restaurant in Gangnam, serving freshly made pizza and pasta alongside draught beer. THEIR GOAL TESTIMONIAL After running a Facebook Video Ad for 10 days, with a total ad spend of $200, we saw revenue increase to 130%. Normally slow-moving weekdays became as busy as our top performing weekends. Meanwhile, average transaction values went up after we re-used the video ad as digital signage, encouraging customers to order seasonal menu items. Increasing revenue meant either increasing average transaction value per customer, or increasing table utilisation during o鍖-hours.Made with COOKIEEE https://goo.gl/dmEjXD
- 34. 2316 100 1,200 # of Templates 101020 1,550 # of Designers $10 $30$30 $80 Average Price Online Video Creation - Competitive Landscape MagistoShakr Animoto Stupe鍖ix 2 11 3 Video E鍖ectiveness