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VIDEO MARKETING
BYRON BOGAARD
AGENDA
!
 Why/How
 How to increase your brand using video
 Easy ways to do it
 Tips and Tricks to make you look like a star
DID YOU KNOW THAT 73% OF
HOMEOWNERS SAY THEYRE
MORE LIKELY TO LIST WITH
A REALTOR WHO OFFERS TO
CREATE A VIDEO FOR THEM,
BUT ONLY 4% OF AGENTS PUT
THEIR LISTINGS ON
YOUTUBE? -NAR
According to an Australian
Real Estate Group, real estate
listings that include a video
receive 403% more inquiries
than those without.
GOOGLE IS KING SO GET A
YOUTUBE CHANNEL
 According to Forrester
Research it is 50 x easier to
achieve a page 1 ranking on
google with a video
Platforms
1. Web site
2. Youtube
3. Vimeo
4. Vine
5. Instagram
6. Facebook
7. SnapChat
8. Twitter Video
9. Ustream
10. Live Streaming
1. facebook
2. periscope
CAMERA TYPES
 Galaxy
 Phone Iphone6
 Nikon
 Live Streaming Auto
Adjust
!
!
! https://youtu.be/IUb9kIwHfoE?t=19s
MIC/SOUND
 Wireless/Cord
 $19-$300+
 Sound is critical
 Viewers will turn away
 Music/Pros and cons
 Free
 Youtube
 Imovie (mac)
 Movie Maker (PC)
 Light Works
Paid
Camtasia (pc) $299
Screen Flow (max) $99
Adobe Pro $20 ish a month
Final Cut Pro $299
!
TIPS
 Camera at eye level or looking down
 Sound is critical
 Tell a story but keep it simple
 getting the right shots can make edit work minimal
 High Energy
Ad

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Video Marketing

  • 2. AGENDA ! Why/How How to increase your brand using video Easy ways to do it Tips and Tricks to make you look like a star
  • 3. DID YOU KNOW THAT 73% OF HOMEOWNERS SAY THEYRE MORE LIKELY TO LIST WITH A REALTOR WHO OFFERS TO CREATE A VIDEO FOR THEM, BUT ONLY 4% OF AGENTS PUT THEIR LISTINGS ON YOUTUBE? -NAR
  • 4. According to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without.
  • 5. GOOGLE IS KING SO GET A YOUTUBE CHANNEL According to Forrester Research it is 50 x easier to achieve a page 1 ranking on google with a video
  • 6. Platforms 1. Web site 2. Youtube 3. Vimeo 4. Vine 5. Instagram 6. Facebook 7. SnapChat 8. Twitter Video 9. Ustream 10. Live Streaming 1. facebook 2. periscope
  • 7. CAMERA TYPES Galaxy Phone Iphone6 Nikon Live Streaming Auto Adjust ! ! ! https://youtu.be/IUb9kIwHfoE?t=19s
  • 8. MIC/SOUND Wireless/Cord $19-$300+ Sound is critical Viewers will turn away Music/Pros and cons
  • 9. Free Youtube Imovie (mac) Movie Maker (PC) Light Works Paid Camtasia (pc) $299 Screen Flow (max) $99 Adobe Pro $20 ish a month Final Cut Pro $299 !
  • 10. TIPS Camera at eye level or looking down Sound is critical Tell a story but keep it simple getting the right shots can make edit work minimal High Energy