Video SEO
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This document provides tips for optimizing videos for search engine results and increasing engagement. It recommends optimizing keywords and descriptions, distributing videos across platforms like YouTube and Facebook where audiences spend time, linking from text-based sites to drive traffic, engaging with video marketing communities, repurposing content in multiple formats, embedding videos on blogs and websites, including transcripts, and getting viewers to take an action off the video network like signing up for an offer. The goal is to use video to boost website traffic and conversions.
Video SEO
- 1. Video SEO How to Optimize Video to get More Traffic, Engagement, & Conversion
- 2. We will discuss: 1. Keyword Optimization 2. Description Optimization 3. Video Distribution 4. Link Strategy 5. Marketing Tribes 6. Repurposing Videos 7. Embedding Videos 8. Transcribing Videos 9. Off Video Network Options
- 3. Keyword Optimization File name Title Description URL Tags Link text
- 4. Description Optimization Content (be sure to cover everything) o Long format Focus (get to the point, fast) o Great intro Transcription (automated or manual) o Be sure you cover everything with a transcript
- 5. Video Distribution Sharing sites o YouTube o Vimeo o Flickr o Facebook o many more Video variations o Consider your audience Distribution services o OneLoad o StartCut
- 6. Link Strategy Internal and external links Cross-linking Post links Bookmarking
- 7. Marketing Tribes Getting others to view and share your video o Your mailing list Join video marketing groups and share your link o Meetup o Facebook o LinkedIn
- 8. Repurposing Videos Screen shots o Blog post images o Ebook illustrations Multiple lengths o Long-form and short-form content o Cut interview into segments Products o Video course
- 9. Embedding Videos Blog posts o Drive blog traffic to your video and boost the viewer count Web sites o Share videos on guest posts to expand your audience Social media o Post videos on social media to increase engagement
- 10. Transcribing Videos Into Tweets o Short snippet to entice viewers with a link o Videos now show in Twitter feed (autoplay) Blog posts o Blog post transcripts introduce long-format unique content Discussion topics o Post quotes from video on discussion boards in reply to questions, with a link to the video
- 11. Off Video Network Options YouTube gets paid to show ads to viewers. Your job is to get people off the video network and over to your website with a compelling offer. Free ebook One-page summary List of links mentioned How can we defeat LOLcats?
- 12. Summary 1. Optimize keywords and description 2. Distribute where your audience is 3. Link text-only platforms to the video 4. Connect with other video marketers 5. Always repurpose content 6. Embed videos where appropriate 7. Always publish a transcript 8.Get viewers to take action
- 13. FrankCJones.com All my contact details and various social network connections are posted online. If you have any questions about video SEO, contact me@FrankCJones.com Thanks