Video Seo Presentation
- 1. Video Search Engine Optimization Dominate Your Market Today
- 2. - Where Do People Click On The Results Page? - How Many Clicks Can You Expect. - How Video SEO Really Works. - What Kind Of Positions Can You Expect. - Statistics. Overview
- 3. Where do they click? Organic Search 74.3% Pay Per Click 13.5% Pay Per Click 12.2%
- 4. How many clicks can you expect? Organic Pos % 1 27.1 2 11.7 3 8.7 4 5.1 5 4.0 6 4.1 7 4.1 8 3.2 9 2.8 10 3.6 PPC Pos % 1 7.4 2 3.4 3 1.1 4 .3 5 2.6 6 .9 7 1.7 8 .4 9 .1 10 .4
- 5. How Video SEO Works? Campaign Analysis Budgeting/Planning Video Editing/Creation Video Optimization Campaign Optimization Web Tech Advisors (WTA) online Video SEO Marketing service distributes your video across the internets most trafficked video sites and business directories. Our primary goal is to get your video first page placement on Google for chosen keyword phrases.
- 6. What To Expect From Your Campaign
- 7. Dominate Local Searches With Video!
- 8. Is Video SEO Important to your client?
- 9. Is Video SEO Important to your Clients Client? Source: Microsoft
- 10. Top Factors Influencing Decision Source: Microsoft
Editor's Notes
- So based on the eye tracking study we can see where most people click The top sponsored links get around 12% of clicks The right hand side sponsored links get around 13% of clicks We can see that most clicks happen on the left hand side of Googles page People click here because this is where they find the information that they are looking for This is the main reason why we recommend that a website has many web page on it so that you have the chance to introduce your brand, services, products or company to the searcher This is a term we call Content Marketing GMU & WSI SEM 101 January 24, 2008 Copyright GMU & WSI 2008
- Now that we know this, how many clicks can you expect if you rank on Googles 1 st page Read through a couple of these and point out that the number 10 position in organic search can attract over 3 % The reason that PPC position 5 & 7 are higher was really based on the B2B report and it is assumed that these positions got a better click through rate because of compelling adcopy. The better your meta titles & descriptions are, the more chance you have of getting the click against your competitors poor description This information also shows that it is not necessary to be in the top 3 to get clicks to your website That can be expensive and take a considerable amount of time & in the end one may not get a return on investment The way we work at WSI is to determine how much more business you need and then to try and get you the necessary amount of leads to get the best return on your online spend We do this by measuring business goals that you wish to achieve GMU & WSI SEM 101 January 24, 2008 Copyright GMU & WSI 2008
- 9 out of 10 people use a search engine when they intend to do some shopping By understanding what people look for when going to search engines helps us as business owners to plan the type of content we should be providing on our websites From a business point of view, search engines enable us to get free advertising by getting our company brochure out of the cupboard. By providing the right type of content and getting it found on search engines will help us generate leads for our business
- This is the information that people look for to help them make a decision Read through few of these that you feel are related to the industry that your prospect is in Tell them that the information is sorted in order of importance, out of a score of 7 At the end say all of these factors prove that you need relevant and valuable content on a website to build the credibility required to persuade the prospect to engage with your business Offer to send the PDF version of this report to them after your meeting. This would keep you top of mind (This report is in the eBooks & Reports folder on your CD)