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Videocon

9600763376
9600763376

Videocon is an Indian electronics company founded in 1987 that manufactures appliances and consumer electronics. It has 17 manufacturing sites in India and plants in other countries. Videocon group has an annual turnover of US$ 4.1 Billion and is the third largest picture tube manufacturer worldwide. The document discusses Videocon's business sectors, SWOT analysis, milestones, and questions for strategic planning as it expands its global operations.

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VIDEOCON - JAYASHREE - INIYAN - LOKESHWARAN - HARINI - ISWARAYA - JOHN VIYAGUL PRIYAN 1
INTRODUCTION: Videocon was founded by Nandhal Madhavlal Dhoot in 1987. The group has 17 Manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is the Third largest picture tube manufacturer in the world. Videocon group has an annual turnover of US$ 4.1 Billion. 2
SPECTRA OF BUSINESS Home Appliances Consumer Electronics Oil and Gas DTH Refrigerator, Air Conditioners, Air Coolers, etc. (WHITE GOODS) LCD TV, LED TV, CTV TV, Audio/Video Products. (BROWN GOODS) 3
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SWOT ANALYSIS STRENGTHS: Videocon has excellent brand awareness. Largest distributed manufacturing bases across India. Price Player. Global Presence. WEAKNESS: Poor Customer Service. Less focus on unconventional Channels. Fewer Incentives to Dealers/Retailers. 5
OPPORTUNITIES: India is a big consumer durables market and growing at 10 to 15%. Entry to Global Markets. Focusing Semi Urban Market. THREATS: Entrance of Global Competitors. Increasing competition in Home Market. Brand Reputation is Decreasing. Cheaply available of Chinese products. 6
MILESTONES First Rust free Washing Machine was introduced by Videocon.. Introduced Rotary Compressors in Air Conditioners. Videocon has tied up with Dolby Laboratories, USA. In purpose of using Dolby Technology. It collaborate with Samsung of South Korea for manufacturing Glass shells. It has entered into a Joint Venture with Necchi group of Italy. It has tied up plans with Akai to market the Akai range of Products. 7
QUESTIONS: 1) Which grand business strategies have been followed by Videocon in India? 2) How was Videocon aligned its operations strategies with its Business Strategies? 3) Which dimensions of operation would be Most crucial to focus on for Videocorn in the times to come for competitive advantage? 4) As Videocon is expanding its Operation would wide, Which of Global level Strategies should it follow? 8
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CONCLUSION: In India 2.73% customer is not aware of Videocon as a brand. T.V. is the main source to know about the brand. Festival is the main reason for buying of the consumer goods. Price is less as compare to other brand. Consumer is not satisfied by the quality of the Videocon Especially of DVD. 10

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Videocon

  • 1. VIDEOCON - JAYASHREE - INIYAN - LOKESHWARAN - HARINI - ISWARAYA - JOHN VIYAGUL PRIYAN 1
  • 2. INTRODUCTION: Videocon was founded by Nandhal Madhavlal Dhoot in 1987. The group has 17 Manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is the Third largest picture tube manufacturer in the world. Videocon group has an annual turnover of US$ 4.1 Billion. 2
  • 3. SPECTRA OF BUSINESS Home Appliances Consumer Electronics Oil and Gas DTH Refrigerator, Air Conditioners, Air Coolers, etc. (WHITE GOODS) LCD TV, LED TV, CTV TV, Audio/Video Products. (BROWN GOODS) 3
  • 4. 4
  • 5. SWOT ANALYSIS STRENGTHS: Videocon has excellent brand awareness. Largest distributed manufacturing bases across India. Price Player. Global Presence. WEAKNESS: Poor Customer Service. Less focus on unconventional Channels. Fewer Incentives to Dealers/Retailers. 5
  • 6. OPPORTUNITIES: India is a big consumer durables market and growing at 10 to 15%. Entry to Global Markets. Focusing Semi Urban Market. THREATS: Entrance of Global Competitors. Increasing competition in Home Market. Brand Reputation is Decreasing. Cheaply available of Chinese products. 6
  • 7. MILESTONES First Rust free Washing Machine was introduced by Videocon.. Introduced Rotary Compressors in Air Conditioners. Videocon has tied up with Dolby Laboratories, USA. In purpose of using Dolby Technology. It collaborate with Samsung of South Korea for manufacturing Glass shells. It has entered into a Joint Venture with Necchi group of Italy. It has tied up plans with Akai to market the Akai range of Products. 7
  • 8. QUESTIONS: 1) Which grand business strategies have been followed by Videocon in India? 2) How was Videocon aligned its operations strategies with its Business Strategies? 3) Which dimensions of operation would be Most crucial to focus on for Videocorn in the times to come for competitive advantage? 4) As Videocon is expanding its Operation would wide, Which of Global level Strategies should it follow? 8
  • 9. 9
  • 10. CONCLUSION: In India 2.73% customer is not aware of Videocon as a brand. T.V. is the main source to know about the brand. Festival is the main reason for buying of the consumer goods. Price is less as compare to other brand. Consumer is not satisfied by the quality of the Videocon Especially of DVD. 10