際際滷

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Credentials & Services
2018
Vietba Media Group
Established in 1999, Vietba Media Development Joint Stock Company a
fully Vietnamese - owned business. With over 18 years of operational
experience, currently, Vietba Media has achieved the strong growth and
stands within TOP 10 of media agencies nationwide..
Our Offices
Hanoi: HEAD OFFICE
FL 3, Torseco Building
273 Kim Ma Str, Ba Dinh Dist, Hanoi
Nha Trang: Branch Office
02 Hung Vuong, Loc Tho Ward
Nha Trang, Khanh Hoa
Ho Chi Minh: Branch Office
FL 6, TMS Building
172 Hai Ba Trung Str, Dist 1, Ho Chi Minh
Vision
 We desire to become a strategic and prestigious
partner by deeply understanding clients in
conveying messages on branding and experiencing
mass media.
Mission
 We commit to bring the best solutions to clients from
consulting full-service plan to implementing and
measuring its effectiveness.
Vision & Mission
Think globally, understand locally
Our Expertises
VTVcab 15
MChannel
TELEVISION NEWSPAPERS
EVENT
OUTDOOR
DIGITAL
TELEVISION
EQUIPMENTS
ADVERTISING
ON AIRCRAFT
MAGAZINE
Our Valued Partners
 As one of the companies makes highest revenue in
advertising for VTV, HTV and local TV stations.
 As a long-term strategic partner, providing
communication services for famous agencies.
Our Advertising Partners
Products & Services 2018
COOPERATING WITH VIETNAM TELEVISION (VTV)
 Television Game Show
 Entertainment: VTV3 - Sitcom
 Weather Forecast: VTV1
COOPERATING WITH HANOI TELEVISION (HANOI TV)
 News: Hanoi 18h & 18h30
 Television Drama: 19h50
 141 News
COOPERATING WITH HOCHIMINH TELEVISION (HTV)
 Television Game Show
TELEVISION CHANNEL: VTVcab15  MChannel
OUT-OF-HOME ADVERTISING: Jetstar Pacific Airline
PRINT ADS:
 Jetstar Pacific Magazine
Vietba Media has produced these first game-shows in
Vietnam and exclusive prime-time game-shows on VTV, HTV
and many local television stations .
TELEVISION GAMESHOW
GWAR 2018  Season 2
TELEVISION GAMESHOW 2018
 Genre: gameshow
 Duration: 45 mins / episode
 Time band: 20h Sunday weekly
 Broadcast on:
 Episodes: 13
0
0.5
1
1.5
2
2.5
3
3.5
4
T畉p 1 T畉p 2 T畉p 3 T畉p 4 T畉p 5 T畉p 6 T畉p 7 T畉p 8 T畉p 9 T畉p 10
F18-50ABCD M18-50ABCD
P18-50ABCD F18-35ABCD
Rtg% GWAR 2017  Season 1
Source: Kantar Media  TAM HAN  2017
Hole in the wall 2018 - Family
TELEVISION GAMESHOW 2018
 Genre: gameshow
 Duration: 45 mins / episode
 Time band: 20h30 Thursday-Aug/2018
 Broadcast on :
 Episodes: 13
0
1
2
3
4
5
6
7
8
Rtg% Hole in the wall  Season 2  2015-2016
Fe18-50ABCD PP18-50ABCD
Source: Kantar Media  TAM HAN  2017
 Time band: 20h-21h
 Friday-Sept/2018
 Broadcast:
 Episodes: 13 - 15
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Ind.4+ PP18-50ABCD F18-50ABCD M18-50ABCD
Potential Audience
Rtg% HTV7 - 20:00-21:00  Friday  Q3/2017
 Genre: gameshow
 Duration: 45 mins /
episode
TELEVISION GAMESHOW 2018
Source: Kantar Media  TAM HAN  2017
PICK & RUN
Travel Weather VTV1
(2012  2018)
Weather Forecast  VTV1
(2013  2018 )
Hanoi 18:00  HN1 & HN2
(2016  2018)
Hanoi News  HN1, HN2
(2013  2018)
NEWS
Rtg%
Weather
Forecasr
News
HN1
Impressive Audience Index
0
0.5
1
1.5
2
2.5
3
3.5
4
7/1
7/27/37/47/57/67/77/87/97/107/11
7/12
7/13
7/14
7/15
7/16
7/17
7/18
7/19
7/20
7/21
7/22
7/23
7/24
7/25
7/26
7/27
7/28
7/29
7/30
7/31
8/1
8/2
8/3
8/4
8/5
8/68/78/88/98/108/118/128/138/148/15
8/16
8/178/188/198/208/218/228/238/248/258/26
8/27
8/28
8/29
8/30
8/31
9/1
9/2
9/3
9/4
9/5
9/6
9/7
9/8
9/9
9/10
9/11
9/12
9/13
9/14
9/15
9/16
9/17
9/18
9/19
9/20
9/219/229/239/249/259/269/279/289/299/30
F18-50
ABCDE&F
M18-50
ABCDE&F
PP18-50
ABCDE&F
0
1
2
3
4
Ind.4+ M18-50 ABCDE&F F18-50 ABCDE&F PP18-50 ABCDE&F PP25-50 Fe30-35
Audience Rtg%18:00-18:30_A11
18:50-19:00_A13
Source: Kantar Media  TAM HAN  2017
NEWS
 Safety and social security news in Hanoi (the capital city), short duration with fast
rhythm, the most dynamic expression program on security and order in Vietnam
today.
 Rebuild the crime scene of the cases, by 3D technology
 Simul broadcast on TV and YouTube, Facebook, to become a competitive
weapon with unconventional information spreading on other social networks.
SITCOM
 Genre : Sitcom (comedy)
 Duration: 7mins / episode
 Time band: 9:15 pm (exclusive)
 Schedule: Mon  Fri / weekly
 Production: 2012  2018 
0
2
4
6
8
10
12
7/1 7/8 7/15 7/22 7/29 8/5 8/12 8/19 8/26 9/2 9/9 9/16 9/23 9/30
Rtg%
Color shades of Women F18-50 ABCDE&F Fe30-35 PP18-50 ABCDE&F
Television Drama
We have acquired and provided drama series for Hanoi Television.
Coming from American, Indian, Chinese, Italian, Korean. on exclusive
prime-time at 19:50 on HN1
2.9 2.8
2.4
2.6
2.8
3.4
0
0.5
1
1.5
2
2.5
3
3.5
4
Ind.4+ F18-50 ABCD M18-50 ABCD PP18-50 ABCD PP25-50 Fe30-35
Rtg%
C担 Nng Gi畉 Trai 畛ng Qu棚n Hoa H畛ng
Ng動畛i V畉n Chuy畛n K畉 o T畉u
Cooperation TV Program
CULINARY EXCHANGE
VIETNAM  JAPAN
The interaction between culinary
and traditional culture
Vietnam & Japan
Giving the audience useful
knowledge of how to select the best
spices and ingredients to cook the
delicacies dishes of both countries
but retain the original flavor,
based on the advice & guidance
from 2 famous Chefs, and MC who
is also a Master Chef
Cooperation TV Program
Interesting & Unique Programs
Firstly presenting in Vietnam
Dedicated to Male Audiences
TV CHANNEL
WAKING UP HALF OF THE WORLD
available on
Channel Position: 160
MCHANNEL - VTVCab15
BrandBRAND MChannel
TYPE NewsGeneral InterestsMarket Updates
The first and most attractive TV channel for male audience
WAKING UP HALF OF THE WORLD
Top of mind TV channel for Male audiences
Men from 22-50 years old having sustainable income
POSITION
SLOGAN
MISSION
AUDIENCE
MCHANNEL - VTVCab15
Interesting  Unique  Various  Exclusive
FEATURES- MChannel
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
M18-50ABCD Fe18-50ABCD PP18-50ABCD
Rtg % of main targets
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0
2
4
6
8
10
12
14
16
Rch% Rtg%
Average vs Reaching new audiences
Source: Kantar Media  TAM HAN  2017
Audience Index - MChannel
AvAudview
byminutes
0
2
4
6
8
10
12
14
16
18
AvAud(View) [minutes] Rch%
Keeping Male18-50 y audience during main timbands (18h-24h)
0.9 1.1 0.8 0.6 0.5 0.5 0.4 0.4 0.4 0.4
0.7 0.8
0 0.8
0 0 0.5 0.1 0 0.1
1.2 1.1
0.6
0.7
0.2 0.2
0.5
0.3 0.2 0.3
1.3 0.8
0.3
0.4
0.3 0.2
0.3
0.1 0.2 0.1
0
1
2
3
4
5
ngh畛ch
thuy han
kiem
thu choi xem ngay let's go bi an
quanh ta
18h hot s&s doctor gia
dinh
techman cau vong
sau con
mua
Ind.4+ PP18-50ABCD Fe18-50ABCD M18-50ABCD
Attracting programs in 2017
Rtg%
Source: Kantar Media  TAM HAN  2017
Audience Index - MChannel
Audience Program Grid during Evening time bands
A typical week of September / 2017
Target: People 18-50 ABCD
Source: Kantar Media  TAM HAN  2017
Audience Index - MChannel
AIRCRAFT & INFLIGHT MAGAZINE
Provides advertising services in & outside the fuselage of
Jetstar Pacific
Inflight
Magazine
V畛
m叩y
bay
Advertising Types - AIRCRAFT
In & outside the fuselage of Jetstar Pacific aircraft
PUBLISHING PERIODS
Number of issues: 20,000 copies /Term
Publishing Period Booking Deadlines Artwork Deadlines
Publish Date on
Airplanes
Feb - Mar/ 2018 4th Dec, 2017
Friday
18th Dec, 2017
1st Feb, 2018
Apr - May/ 2018 4th Feb, 2018
Monday
19th Feb, 2018
1st Apr, 2018
Jun - Jul/ 2018 8th Apr, 2018
Friday
11st May, 2018
1st Jun, 2018
Aug - Sept/ 2018 30th Jun, 2018
Friday
13rd July, 2018
1st Aug, 2018
Oct - Nov/2018 31st Aug, 2018
Friday
14th Sept, 2018
1st Oct, 2018
Dec/2018 & Jan/2019
31st Oct, 2018
Friday
16th November, 2018
1st Dec,2018
QU畉NG CO T畉P CH: JETSTAR PACIFIC
0
Our Clients
0
0
Thank
you!
VIETBA GROUP (HEAD OFFICE)
Add.: 03 floor, Toserco building, 273 Kim Ma, Ba Dinh Dis, Ha Noi
Tel: (84-4) 3722 6256
Fax.: (84-4)3722 6257
VIETBA MEDIA ( BRANCH HCM )
Add.: 172 Hai Ba Trung, Dakao, 1 Dis, TP.HCM
Tel.: (84-8) 3910 1766
Fax.: (84-8) 3910 1636
VIETBA MEDIA ( BRANCH NHA TRANG )
Add.: 2 Hung Vuong, Loc Tho, Nha Trang, Khanh Hoa
Tel.: (84-058) 527789
Fax.: (84-058) 527755
Vietba Group
Ad

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Ad

Vietba media 2018

  • 2. Vietba Media Group Established in 1999, Vietba Media Development Joint Stock Company a fully Vietnamese - owned business. With over 18 years of operational experience, currently, Vietba Media has achieved the strong growth and stands within TOP 10 of media agencies nationwide..
  • 3. Our Offices Hanoi: HEAD OFFICE FL 3, Torseco Building 273 Kim Ma Str, Ba Dinh Dist, Hanoi Nha Trang: Branch Office 02 Hung Vuong, Loc Tho Ward Nha Trang, Khanh Hoa Ho Chi Minh: Branch Office FL 6, TMS Building 172 Hai Ba Trung Str, Dist 1, Ho Chi Minh
  • 4. Vision We desire to become a strategic and prestigious partner by deeply understanding clients in conveying messages on branding and experiencing mass media. Mission We commit to bring the best solutions to clients from consulting full-service plan to implementing and measuring its effectiveness. Vision & Mission Think globally, understand locally
  • 5. Our Expertises VTVcab 15 MChannel TELEVISION NEWSPAPERS EVENT OUTDOOR DIGITAL TELEVISION EQUIPMENTS ADVERTISING ON AIRCRAFT MAGAZINE
  • 7. As one of the companies makes highest revenue in advertising for VTV, HTV and local TV stations. As a long-term strategic partner, providing communication services for famous agencies. Our Advertising Partners
  • 8. Products & Services 2018 COOPERATING WITH VIETNAM TELEVISION (VTV) Television Game Show Entertainment: VTV3 - Sitcom Weather Forecast: VTV1 COOPERATING WITH HANOI TELEVISION (HANOI TV) News: Hanoi 18h & 18h30 Television Drama: 19h50 141 News COOPERATING WITH HOCHIMINH TELEVISION (HTV) Television Game Show TELEVISION CHANNEL: VTVcab15 MChannel OUT-OF-HOME ADVERTISING: Jetstar Pacific Airline PRINT ADS: Jetstar Pacific Magazine
  • 9. Vietba Media has produced these first game-shows in Vietnam and exclusive prime-time game-shows on VTV, HTV and many local television stations . TELEVISION GAMESHOW
  • 10. GWAR 2018 Season 2 TELEVISION GAMESHOW 2018 Genre: gameshow Duration: 45 mins / episode Time band: 20h Sunday weekly Broadcast on: Episodes: 13 0 0.5 1 1.5 2 2.5 3 3.5 4 T畉p 1 T畉p 2 T畉p 3 T畉p 4 T畉p 5 T畉p 6 T畉p 7 T畉p 8 T畉p 9 T畉p 10 F18-50ABCD M18-50ABCD P18-50ABCD F18-35ABCD Rtg% GWAR 2017 Season 1 Source: Kantar Media TAM HAN 2017
  • 11. Hole in the wall 2018 - Family TELEVISION GAMESHOW 2018 Genre: gameshow Duration: 45 mins / episode Time band: 20h30 Thursday-Aug/2018 Broadcast on : Episodes: 13 0 1 2 3 4 5 6 7 8 Rtg% Hole in the wall Season 2 2015-2016 Fe18-50ABCD PP18-50ABCD Source: Kantar Media TAM HAN 2017
  • 12. Time band: 20h-21h Friday-Sept/2018 Broadcast: Episodes: 13 - 15 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Ind.4+ PP18-50ABCD F18-50ABCD M18-50ABCD Potential Audience Rtg% HTV7 - 20:00-21:00 Friday Q3/2017 Genre: gameshow Duration: 45 mins / episode TELEVISION GAMESHOW 2018 Source: Kantar Media TAM HAN 2017 PICK & RUN
  • 13. Travel Weather VTV1 (2012 2018) Weather Forecast VTV1 (2013 2018 ) Hanoi 18:00 HN1 & HN2 (2016 2018) Hanoi News HN1, HN2 (2013 2018) NEWS
  • 15. NEWS Safety and social security news in Hanoi (the capital city), short duration with fast rhythm, the most dynamic expression program on security and order in Vietnam today. Rebuild the crime scene of the cases, by 3D technology Simul broadcast on TV and YouTube, Facebook, to become a competitive weapon with unconventional information spreading on other social networks.
  • 16. SITCOM Genre : Sitcom (comedy) Duration: 7mins / episode Time band: 9:15 pm (exclusive) Schedule: Mon Fri / weekly Production: 2012 2018 0 2 4 6 8 10 12 7/1 7/8 7/15 7/22 7/29 8/5 8/12 8/19 8/26 9/2 9/9 9/16 9/23 9/30 Rtg% Color shades of Women F18-50 ABCDE&F Fe30-35 PP18-50 ABCDE&F
  • 17. Television Drama We have acquired and provided drama series for Hanoi Television. Coming from American, Indian, Chinese, Italian, Korean. on exclusive prime-time at 19:50 on HN1 2.9 2.8 2.4 2.6 2.8 3.4 0 0.5 1 1.5 2 2.5 3 3.5 4 Ind.4+ F18-50 ABCD M18-50 ABCD PP18-50 ABCD PP25-50 Fe30-35 Rtg% C担 Nng Gi畉 Trai 畛ng Qu棚n Hoa H畛ng Ng動畛i V畉n Chuy畛n K畉 o T畉u
  • 18. Cooperation TV Program CULINARY EXCHANGE VIETNAM JAPAN The interaction between culinary and traditional culture Vietnam & Japan Giving the audience useful knowledge of how to select the best spices and ingredients to cook the delicacies dishes of both countries but retain the original flavor, based on the advice & guidance from 2 famous Chefs, and MC who is also a Master Chef
  • 20. Interesting & Unique Programs Firstly presenting in Vietnam Dedicated to Male Audiences TV CHANNEL WAKING UP HALF OF THE WORLD
  • 21. available on Channel Position: 160 MCHANNEL - VTVCab15
  • 22. BrandBRAND MChannel TYPE NewsGeneral InterestsMarket Updates The first and most attractive TV channel for male audience WAKING UP HALF OF THE WORLD Top of mind TV channel for Male audiences Men from 22-50 years old having sustainable income POSITION SLOGAN MISSION AUDIENCE MCHANNEL - VTVCab15
  • 23. Interesting Unique Various Exclusive FEATURES- MChannel
  • 24. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 M18-50ABCD Fe18-50ABCD PP18-50ABCD Rtg % of main targets 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0 2 4 6 8 10 12 14 16 Rch% Rtg% Average vs Reaching new audiences Source: Kantar Media TAM HAN 2017 Audience Index - MChannel
  • 25. AvAudview byminutes 0 2 4 6 8 10 12 14 16 18 AvAud(View) [minutes] Rch% Keeping Male18-50 y audience during main timbands (18h-24h) 0.9 1.1 0.8 0.6 0.5 0.5 0.4 0.4 0.4 0.4 0.7 0.8 0 0.8 0 0 0.5 0.1 0 0.1 1.2 1.1 0.6 0.7 0.2 0.2 0.5 0.3 0.2 0.3 1.3 0.8 0.3 0.4 0.3 0.2 0.3 0.1 0.2 0.1 0 1 2 3 4 5 ngh畛ch thuy han kiem thu choi xem ngay let's go bi an quanh ta 18h hot s&s doctor gia dinh techman cau vong sau con mua Ind.4+ PP18-50ABCD Fe18-50ABCD M18-50ABCD Attracting programs in 2017 Rtg% Source: Kantar Media TAM HAN 2017 Audience Index - MChannel
  • 26. Audience Program Grid during Evening time bands A typical week of September / 2017 Target: People 18-50 ABCD Source: Kantar Media TAM HAN 2017 Audience Index - MChannel
  • 27. AIRCRAFT & INFLIGHT MAGAZINE Provides advertising services in & outside the fuselage of Jetstar Pacific Inflight Magazine
  • 28. V畛 m叩y bay Advertising Types - AIRCRAFT In & outside the fuselage of Jetstar Pacific aircraft
  • 29. PUBLISHING PERIODS Number of issues: 20,000 copies /Term Publishing Period Booking Deadlines Artwork Deadlines Publish Date on Airplanes Feb - Mar/ 2018 4th Dec, 2017 Friday 18th Dec, 2017 1st Feb, 2018 Apr - May/ 2018 4th Feb, 2018 Monday 19th Feb, 2018 1st Apr, 2018 Jun - Jul/ 2018 8th Apr, 2018 Friday 11st May, 2018 1st Jun, 2018 Aug - Sept/ 2018 30th Jun, 2018 Friday 13rd July, 2018 1st Aug, 2018 Oct - Nov/2018 31st Aug, 2018 Friday 14th Sept, 2018 1st Oct, 2018 Dec/2018 & Jan/2019 31st Oct, 2018 Friday 16th November, 2018 1st Dec,2018 QU畉NG CO T畉P CH: JETSTAR PACIFIC
  • 31. Thank you! VIETBA GROUP (HEAD OFFICE) Add.: 03 floor, Toserco building, 273 Kim Ma, Ba Dinh Dis, Ha Noi Tel: (84-4) 3722 6256 Fax.: (84-4)3722 6257 VIETBA MEDIA ( BRANCH HCM ) Add.: 172 Hai Ba Trung, Dakao, 1 Dis, TP.HCM Tel.: (84-8) 3910 1766 Fax.: (84-8) 3910 1636 VIETBA MEDIA ( BRANCH NHA TRANG ) Add.: 2 Hung Vuong, Loc Tho, Nha Trang, Khanh Hoa Tel.: (84-058) 527789 Fax.: (84-058) 527755 Vietba Group

Editor's Notes

  • #11: T叩ch gameshows ra theo h畛 th畛ng i
  • #12: T叩ch gameshows ra theo h畛 th畛ng i
  • #13: T叩ch gameshows ra theo h畛 th畛ng i