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Vietnam Mobile Market
Noticeable Information
               Duy Doan 10/2012
Mobile Market
    Total Mobile subscribers: 120.7 millions (up to Q2 2012)
New subscribers in Q1 and Q2 2012: 5.4852 millions
Growth rate: 18.4% /year(1)
      3G market Investment: $82 million (up to Q2 2011)
30,000 base stations national wide
Smartphone Subscribers: 13.1 millions
                          Vietnam
                           mobile Sphone Beeline
                             8%     1%     3%



                                                              Viettel
                                                               36%

             Mobifone
               26%




                                             Vinaphone
                                                26%




                  Source: Ministry of Information and Communication – Internal Consultant Report about
                  Changing Mobile Network Service in Vietnam
3G Market
                3G Subscribers: 15.5 million (up to Q1 2012)
•   Viettel:             4.4 million
•   Mobifone:            5.8 million
•   Vinaphone:           3.0 million
•   Vietnamobile:        0.2 million
•   S-Fone (CDMA*):       2.1 million


                   3G market share (excluding S-Fone)
                              2%

                        22%                                Viettel
                                   33%                     Mobifone
                                                           Vinaphone
                         43%                               Vietnamobile


                                                               Source: Wireless Intelligence
3G Market (cont)


                      3G Subscribers: breaking down to each Telco

                        60
                        50
                        40
Axis Title




                        30
                        20
                        10
                         0
                                Viettel   Mobifone   Vinaphone   Vietnamo
                                                                    bile
             3G subcribers       4.4        5.8         3           0.2
             Total connection    54.3       38.6       38.1         4.7



                                                                  Source: Wireless Intelligence
Some Other Facts


•   Nokia is still the biggest phone manufactures with 59.2% market share up
    to Q4 2011, and Samsung is the second with 20.5% market share. Apple:
    1.8% (1)
•   In OS market: Nokia OS dominates with 43.3% market share, Symbian OS
    has 15.9% market share, Android OS: 2.6%. (1)
•   Low-cost Smartphone (pricing from $120-$250/unit) market is bustling in
    2012, according to Dinh Anh Huan – sales director of thegioididong.com
    (2)
•   The Government delayed 4G licenses a until 2012, for “the market is not
    ready for the high-speed services.” (3)
•   The actual growth rate of 3G subscribers is from 11-13%, while Qualcomm
    John Stefanac recently predicted annual growth of 15 percent for 3G
    subscribers during the 2012-16 period. (3)
•   Ringtone, wallpaper, music are still the 3 most used applications –
    excluding Internet Browser - to Vietnamese users, according to a Nielsen
    survey. (4)


                                Sources: Inmobi; SaigonTimes; Cellular News; Nielsen
For Direct Sources, Discussion or More Information




                      Duy Doan
                 ice.duy@gmail.com

More Related Content

Vietnam mobile market - Some Noticeable information - Oct 2012

  • 1. Vietnam Mobile Market Noticeable Information Duy Doan 10/2012
  • 2. Mobile Market Total Mobile subscribers: 120.7 millions (up to Q2 2012) New subscribers in Q1 and Q2 2012: 5.4852 millions Growth rate: 18.4% /year(1) 3G market Investment: $82 million (up to Q2 2011) 30,000 base stations national wide Smartphone Subscribers: 13.1 millions Vietnam mobile Sphone Beeline 8% 1% 3% Viettel 36% Mobifone 26% Vinaphone 26% Source: Ministry of Information and Communication – Internal Consultant Report about Changing Mobile Network Service in Vietnam
  • 3. 3G Market 3G Subscribers: 15.5 million (up to Q1 2012) • Viettel: 4.4 million • Mobifone: 5.8 million • Vinaphone: 3.0 million • Vietnamobile: 0.2 million • S-Fone (CDMA*): 2.1 million 3G market share (excluding S-Fone) 2% 22% Viettel 33% Mobifone Vinaphone 43% Vietnamobile Source: Wireless Intelligence
  • 4. 3G Market (cont) 3G Subscribers: breaking down to each Telco 60 50 40 Axis Title 30 20 10 0 Viettel Mobifone Vinaphone Vietnamo bile 3G subcribers 4.4 5.8 3 0.2 Total connection 54.3 38.6 38.1 4.7 Source: Wireless Intelligence
  • 5. Some Other Facts • Nokia is still the biggest phone manufactures with 59.2% market share up to Q4 2011, and Samsung is the second with 20.5% market share. Apple: 1.8% (1) • In OS market: Nokia OS dominates with 43.3% market share, Symbian OS has 15.9% market share, Android OS: 2.6%. (1) • Low-cost Smartphone (pricing from $120-$250/unit) market is bustling in 2012, according to Dinh Anh Huan – sales director of thegioididong.com (2) • The Government delayed 4G licenses a until 2012, for “the market is not ready for the high-speed services.” (3) • The actual growth rate of 3G subscribers is from 11-13%, while Qualcomm John Stefanac recently predicted annual growth of 15 percent for 3G subscribers during the 2012-16 period. (3) • Ringtone, wallpaper, music are still the 3 most used applications – excluding Internet Browser - to Vietnamese users, according to a Nielsen survey. (4) Sources: Inmobi; SaigonTimes; Cellular News; Nielsen
  • 6. For Direct Sources, Discussion or More Information Duy Doan ice.duy@gmail.com