The document discusses a social media strategy for a mobile travel app. The strategy aims to allow travelers to connect with their social networks and share travel information. It proposes letting travelers connect to networks like Facebook and Twitter to enhance their journey. Travelers could also connect with others on their itinerary to source and share real-time travel information. The app would provide an intuitive interface for travelers to post updates, ask questions, and respond to others in contextual travel communities.
2. Social Media Strategy
Let travellers connect to share and source information
that will enhance their journey experience.
Provide them with easy, intuitive methods of connection
to their chosen network(s)
facebook, Linkedin, twitter, email groups, +.
Provide them with the ability to connect with their
immediate (temporary) contextual network.
Whos travelling today, via this airport/carrier to destination
3. Traveller social network access
Traveller is offered the option to
set up their chosen social
networks.
4. Selection
Traveller selects their preferred
social network(s).
Model is extensible to include
other networks to connect or
check-in
5. Set preferences
User sets preferences for each
network based on automatic
sharing of summary info or by
itinerary.
6. Login credentials e.g. facebook
One time log in by the traveller
for the app to post to the
network.
Each network has their own
login requirements.
7. Posting my itinerary
Summary level
itinerary information;
new itinerary
changes
departing/arrived/
returned
Posted by [brand]
8. Post a question
Traveller can ask ad-hoc
questions and get a response
from their friends.
10. Response mechanism
Traveller alert when a response
is received from friends.
11. facebook answers
friend response displayed in the
app
keyword identifier offers
alternate relevant suggestions
e.g. restaurant, hotel listing, taxi
12. Contextual network
Let the traveller know more about the community around
them
Let them choose to connect if they wish to similar
travellers
We know;
Who is travelling
Where they are travelling to
Where they are travelling from
Which carrier they are using
Which social networks they share
13. Itinerary based geo-located communities
User generated info;
best coffee at the airport
security queue times
Connect with travelers
User can crowd source information
from travelers who are having a
similar experience.