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Social Media
 ViewTrip Mobile
connecting the passenger
Social Media Strategy
   Let travellers connect to share and source information
    that will enhance their journey experience.
   Provide them with easy, intuitive methods of connection
    to their chosen network(s)
       facebook, Linkedin, twitter, email groups, +.
   Provide them with the ability to connect with their
    immediate (temporary) contextual network.
       Whos travelling today, via this airport/carrier to destination
Traveller social network access
                       Traveller is offered the option to
                        set up their chosen social
                        networks.
Selection
               Traveller selects their preferred
                social network(s).
               Model is extensible to include
                other networks to connect or
                check-in
Set preferences
                     User sets preferences for each
                      network based on automatic
                      sharing of summary info or by
                      itinerary.
Login credentials  e.g. facebook
                         One time log in by the traveller
                          for the app to post to the
                          network.
                         Each network has their own
                          login requirements.
Posting my itinerary
                       Summary level
                       itinerary information;
                          new itinerary
                          changes
                          departing/arrived/
                           returned




                           Posted by [brand]
Post a question
                     Traveller can ask ad-hoc
                      questions and get a response
                      from their friends.
Posting on facebook



                      User generated
                      request for info
Response mechanism
                    Traveller alert when a response
                     is received from friends.
facebook answers
                      friend response displayed in the
                       app
                      keyword identifier offers
                       alternate relevant suggestions
                          e.g. restaurant, hotel listing, taxi
Contextual network
   Let the traveller know more about the community around
    them
   Let them choose to connect if they wish to similar
    travellers
       We know;
           Who is travelling
           Where they are travelling to
           Where they are travelling from
           Which carrier they are using
           Which social networks they share
Itinerary based geo-located communities
                      User generated info;
                          best coffee at the airport
                          security queue times
                      Connect with travelers
                          User can crowd source information
                           from travelers who are having a
                           similar experience.

More Related Content

View trip social media

  • 1. Social Media ViewTrip Mobile connecting the passenger
  • 2. Social Media Strategy Let travellers connect to share and source information that will enhance their journey experience. Provide them with easy, intuitive methods of connection to their chosen network(s) facebook, Linkedin, twitter, email groups, +. Provide them with the ability to connect with their immediate (temporary) contextual network. Whos travelling today, via this airport/carrier to destination
  • 3. Traveller social network access Traveller is offered the option to set up their chosen social networks.
  • 4. Selection Traveller selects their preferred social network(s). Model is extensible to include other networks to connect or check-in
  • 5. Set preferences User sets preferences for each network based on automatic sharing of summary info or by itinerary.
  • 6. Login credentials e.g. facebook One time log in by the traveller for the app to post to the network. Each network has their own login requirements.
  • 7. Posting my itinerary Summary level itinerary information; new itinerary changes departing/arrived/ returned Posted by [brand]
  • 8. Post a question Traveller can ask ad-hoc questions and get a response from their friends.
  • 9. Posting on facebook User generated request for info
  • 10. Response mechanism Traveller alert when a response is received from friends.
  • 11. facebook answers friend response displayed in the app keyword identifier offers alternate relevant suggestions e.g. restaurant, hotel listing, taxi
  • 12. Contextual network Let the traveller know more about the community around them Let them choose to connect if they wish to similar travellers We know; Who is travelling Where they are travelling to Where they are travelling from Which carrier they are using Which social networks they share
  • 13. Itinerary based geo-located communities User generated info; best coffee at the airport security queue times Connect with travelers User can crowd source information from travelers who are having a similar experience.