Viewbooks In a Digital Age - Part 01
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The document discusses a 2012 survey of higher education institutions regarding their use of viewbooks. The survey found that 71% of respondents still use print viewbooks. Comments from respondents noted that parents and students like having a physical viewbook to take home and reference when not online. However, some comments questioned whether viewbooks are still necessary given students' decreased use of print materials and concerns about sustainability. The document suggests that viewbooks should be integrated into a school's overall marketing strategy using both print and digital formats.
Viewbooks In a Digital Age - Part 01
- 1. VIEWBOOKSA IN A DIGITAL AGE VIEWBOOKS IN DIGITAL AGE
- 2. Stalwart of the Comm Flo VIEWBOOKS IN A DIGITAL AGE
- 3. PS&L 2012 Survey 100 within higher education asked 71% responded VIEWBOOKS IN A DIGITAL AGE
- 4. PS&L 2012 Survey VIEWBOOKS IN A DIGITAL AGE
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- 11. PS&L 2012 Survey VIEWBOOKS IN A DIGITAL AGE
- 12. PS&L 2012 Survey Comments: Parents still read them. They want something to take home. Handy reference when not online. Good for comparisons. Kids dont read newspapers or much else so why a viewbook? What about sustainability? VIEWBOOKS IN A DIGITAL AGE
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- 16. Anticipation. I get mail, therefore I am. VIEWBOOKS IN A DIGITAL AGE
- 17. Read me. Share me. VIEWBOOKS IN A DIGITAL AGE
- 18. Look at me. Look at me again. VIEWBOOKS IN A DIGITAL AGE
- 19. This is different. VIEWBOOKS IN A DIGITAL AGE
- 20. Go away. VIEWBOOKS IN A DIGITAL AGE
- 21. Integrated Marketing VIEWBOOKS IN A DIGITAL AGE
- 22. Integrated Marketing VIEWBOOKS IN A DIGITAL AGE
- 23. Integrated Marketing VIEWBOOKS IN A DIGITAL AGE
- 24. Integrated Marketing VIEWBOOKS IN A DIGITAL AGE