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Viewpoints Network 2010 Update - March

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Viewpoints is a social media company that builds communities to gather consumer reviews and discussions to help others make purchase decisions. They have over 315,000 registered members who provide social content like reviews and discussions. Viewpoints sees 2 million monthly visitors actively searching for product information. Their social influencer programs engage influential consumers to try products, build awareness, and generate valuable consumer-generated content like reviews to influence future purchases. The programs recruit preselected reviewers, generate reviews containing details and feedback, then leverage the Viewpoints community and targeted ads to promote the reviews and extend their reach.

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Ashley Barthel Account Executive Consumers are talking about ashley@viewpoints.com YOU right now on Viewpoints 312.447.6103
About Viewpoints Network Viewpoints is a social technology and media company We build communities and motivate "social influencers" to share their experiences by writing reviews, blog posts, how-to guides and participating in forum discussions We help organize and present those contributions to help other consumers make smarter purchase decisions Our technology platform runs Viewpoints.com and also powers private label communities for leading brands like Sears 1
Viewpoints Unique Audience 315,000+ registered MEMBERS who are contributors, not just readers, of social content Members are value and budget conscious and are actively providing feedback to brands in the form of reviews and conversations that STAY LIVE in perpetuity, serving as an on-going resource for the millions of in-market shoppers that visit Viewpoints.com each month 2 million monthly unique visitors ACTIVELY looking for product information and are IN-MARKET and ready to make purchases 90% of our READERS find us directly from Search Engines 2
Viewpoints Reviews We turn the process of talking about brands and products into a true social experience Detailed reviews Personal photos Helpful votes Threaded Comments Product details Pricing information Where to buy links 3
Viewpoints Conversations Rich discussion boards contain lively conversations around products & themes, and provide tons of helpful ideas and information 4
Viewpoints Content Viewpoints offers helpful content for in-market consumers Buying Guides How-to Guides The Viewpoints blog Battle of the Brands User written guides 5
Leverage Consumer Trust in Advertising Our Social Influencer programs help you take advantage of two of the most trusted forms of advertising: peer recommendations & online reviews Consumer Trust in Advertising by Channel (Trust Somewhat/Completely) 2007 vs. 2009 6 July 2009 Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising
Viewpoints 2010 Update 161% Year over Year Traffic Growth Viewpoints now the 6th largest user review site Viewpoints is growing twice as fast as the top 5 sites 7
Social Influencer Programs Engage Influential Consumers The BIG IDEA Engage Social Influencers to try products and services, build awareness about brands, stimulate conversations, create valuable consumer generated content in the form of online product reviews, and present them in a way that influences future purchases. 8
Social Influencer Programs Program Mechanics 9
How the program works #1 Get Your Product In Consumers Hands Incentive in the form of a free sample Incentive in the form of a contest 10
How the program works #1 Get Your Product In Consumers Hands Preselected Reviewers Receive Invite Preselected Reviewers Apply You Select the Reviewers Identify reviewers you want to reach based on your targeting criteria Prequalify further through opt-in process Only registered reviewers are eligible to participate insuring quality 11
How the program works #2 - Generate Reviews of your Product Preselected Viewers Write Reviews Reviews Contains Reviews Enhanced By Star Rating Product Details SEO Honest feedback 100% SOV - Pros/Cons Roadblocked Ads Comments Custom Video Sampling Disclosure Product Details Member Polls Product focused Discussion Boards 12
How the program works #3 Leverage the Viewpoints Community Members are Encouraged to Share Reviews Reviews are Optimized for Organic Search Traffic We extend program reach by encouraging sharing via email, blogs, Twitter, Facebook and more. 13
How the program works #3 Leverage the Viewpoints Community Reviews are Featured in Follow up Email Promotion Reviews are Featured in Follow up Online Ads Ads run on Viewpoints.com in targeted inventory. Ads may also run outside of Viewpoints, provided there is logo attribution. 14
How the program works #4 Conclude with Insights and Extension Custom Surveys Deliver Additional Insights Reviews may be Displayed on Brand Sites Optionally, review snippets may be featured on brand sites for no cost and little technical effort. At the conclusion of every campaign, Viewpoints surveys all participants. All clients receive a 15+ page Post Campaign Analysis Report highlighting review and product trends, additional feedback gathered via survey, and data on the amplification and impact of the program. 15
Optional Program Extensions Expand your presence in the community Complement With Targeted Media Complement With Custom Content Creation Opportunities include: Extend your brands voice on Viewpoints through targeted media messaging. Establish your brand as an authoritative voice through custom content Sample Targeted Category Page Sample Buying Guide 16 creation.
Social Influencer Program Turnkey Implementation You Provide Viewpoints Delivers Approved images All custom creative creation and Product features development Descriptions All Search Engine Optimization tactics All reviewer recruitment Extensive campaign promotion All engagement with reviewers General Timeline 3 weeks to launch new programs 3-6 month total engagements are typical 17
Summary Helping consumers make smarter purchase decisions 18

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Viewpoints Network 2010 Update - March

  • 1. Ashley Barthel Account Executive Consumers are talking about ashley@viewpoints.com YOU right now on Viewpoints 312.447.6103
  • 2. About Viewpoints Network Viewpoints is a social technology and media company We build communities and motivate "social influencers" to share their experiences by writing reviews, blog posts, how-to guides and participating in forum discussions We help organize and present those contributions to help other consumers make smarter purchase decisions Our technology platform runs Viewpoints.com and also powers private label communities for leading brands like Sears 1
  • 3. Viewpoints Unique Audience 315,000+ registered MEMBERS who are contributors, not just readers, of social content Members are value and budget conscious and are actively providing feedback to brands in the form of reviews and conversations that STAY LIVE in perpetuity, serving as an on-going resource for the millions of in-market shoppers that visit Viewpoints.com each month 2 million monthly unique visitors ACTIVELY looking for product information and are IN-MARKET and ready to make purchases 90% of our READERS find us directly from Search Engines 2
  • 4. Viewpoints Reviews We turn the process of talking about brands and products into a true social experience Detailed reviews Personal photos Helpful votes Threaded Comments Product details Pricing information Where to buy links 3
  • 5. Viewpoints Conversations Rich discussion boards contain lively conversations around products & themes, and provide tons of helpful ideas and information 4
  • 6. Viewpoints Content Viewpoints offers helpful content for in-market consumers Buying Guides How-to Guides The Viewpoints blog Battle of the Brands User written guides 5
  • 7. Leverage Consumer Trust in Advertising Our Social Influencer programs help you take advantage of two of the most trusted forms of advertising: peer recommendations & online reviews Consumer Trust in Advertising by Channel (Trust Somewhat/Completely) 2007 vs. 2009 6 July 2009 Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising
  • 8. Viewpoints 2010 Update 161% Year over Year Traffic Growth Viewpoints now the 6th largest user review site Viewpoints is growing twice as fast as the top 5 sites 7
  • 9. Social Influencer Programs Engage Influential Consumers The BIG IDEA Engage Social Influencers to try products and services, build awareness about brands, stimulate conversations, create valuable consumer generated content in the form of online product reviews, and present them in a way that influences future purchases. 8
  • 11. How the program works #1 Get Your Product In Consumers Hands Incentive in the form of a free sample Incentive in the form of a contest 10
  • 12. How the program works #1 Get Your Product In Consumers Hands Preselected Reviewers Receive Invite Preselected Reviewers Apply You Select the Reviewers Identify reviewers you want to reach based on your targeting criteria Prequalify further through opt-in process Only registered reviewers are eligible to participate insuring quality 11
  • 13. How the program works #2 - Generate Reviews of your Product Preselected Viewers Write Reviews Reviews Contains Reviews Enhanced By Star Rating Product Details SEO Honest feedback 100% SOV - Pros/Cons Roadblocked Ads Comments Custom Video Sampling Disclosure Product Details Member Polls Product focused Discussion Boards 12
  • 14. How the program works #3 Leverage the Viewpoints Community Members are Encouraged to Share Reviews Reviews are Optimized for Organic Search Traffic We extend program reach by encouraging sharing via email, blogs, Twitter, Facebook and more. 13
  • 15. How the program works #3 Leverage the Viewpoints Community Reviews are Featured in Follow up Email Promotion Reviews are Featured in Follow up Online Ads Ads run on Viewpoints.com in targeted inventory. Ads may also run outside of Viewpoints, provided there is logo attribution. 14
  • 16. How the program works #4 Conclude with Insights and Extension Custom Surveys Deliver Additional Insights Reviews may be Displayed on Brand Sites Optionally, review snippets may be featured on brand sites for no cost and little technical effort. At the conclusion of every campaign, Viewpoints surveys all participants. All clients receive a 15+ page Post Campaign Analysis Report highlighting review and product trends, additional feedback gathered via survey, and data on the amplification and impact of the program. 15
  • 17. Optional Program Extensions Expand your presence in the community Complement With Targeted Media Complement With Custom Content Creation Opportunities include: Extend your brands voice on Viewpoints through targeted media messaging. Establish your brand as an authoritative voice through custom content Sample Targeted Category Page Sample Buying Guide 16 creation.
  • 18. Social Influencer Program Turnkey Implementation You Provide Viewpoints Delivers Approved images All custom creative creation and Product features development Descriptions All Search Engine Optimization tactics All reviewer recruitment Extensive campaign promotion All engagement with reviewers General Timeline 3 weeks to launch new programs 3-6 month total engagements are typical 17
  • 19. Summary Helping consumers make smarter purchase decisions 18