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Vincent Lecavalier
- 1. Vincent Lecavalier Foundation Communications Audit KasandraVok, JordannWindschauer, Brad Walker, Haley Turner, Tyler Fleming and Justin Cohen-Mayo
- 2. IntroductionMission Statement: The VinnyLecavalier Foundation works to build hope for children and families battling pediatric cancer and blood disorders and to fund medical research, programming and pediatric patient care through the new Vincent Lecavalier Pediatric Cancer and Blood Disorders Center at All Childrens Hospital in St. Petersburg, FL.
- 3. HistoryVincent Lecavalier created the VinnyLecavalier Foundation and donated $3 million to build the new wing in the All Children's Hospital.The new wing opened in January 2010In 2011, the Center expects to perform 50 bone marrow transplants, see 125 new patients and treat 4,000 kids on an outpatient basis.
- 4. Organizational StructureFour separate entities: Vincent Lecavalier Foundation: ran by Liz WillyoungTampa Bay Lightning PR: Bill油Wickett, the VP of Communications and油Brian油Breseman, PR DirectorParadise Advertising: assists in marketing effortsAll Childrens Hospital: ran by Ann Miller
- 5. PR Activites and ProgramsVinny 4 Courage coin launched this OctoberFundraisers such as the annual celebrity poker game, Tampa Bays Cut 4 A Cure and Toast 4 charity wine tastingText donation campaignsWebsite: www.Vinny4.com
- 6. Relevant PublicsGeneral Publics: Tampa Bay Lightning fansVincent Lecavalier fansTampa Bay populationThose involved in pediatric cancerStakeholders: Board of Advisors, hospital founders and patients
- 7. Media RelationsThe media is handled through the three affiliated organizations: the Tampa Bay Lightning, All Childrens Hospital and Paradise Advertising.Social Media is replacing press and even email
- 8. Interactive/Web CommunicationsMainly communicates with their audience through Facebook.Between January and May their Twitter following increased 200 percent and Facebook popularity increased 96 percentInteractive website showcases media, mission, contact information and online donations
- 9. Philanthropy Supports many philanthropies through donated and autographed merchandiseLeukemia and Lymphoma societyPediatric Cancer FoundationToyota Tampa BayBig Brothers Big SistersGulf Coast Oncology
- 10. Corporate Advertising Objective is to build corporate image, reputation and awareness.3 main areas of corporate advertising: -100,000+ database - Website - On Site
- 11. Samples of Communications Materials
- 13. Sample of Communications Materialshttp://www.youtube.com/watch?feature=player_embedded&v=ng9d2zpi2CU
- 14. Website/Social MediaFacebook: http://www.facebook.com/vinny4?sk=photos#!/vinny4Twitter: http://twitter.com/#!/vlf4Website: http://www.vinny4.comOnline Newsroom: http://www.vinny4.com/category/news/