Vinylmint's Growth Strategy Story
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Vinylmint is a non-union, freelance marketplace of voice actors, sound designers, and translators. Getting variety and quality in freelance sound talent is tough to find at an affordable rate. Vinylmint simplifies the search, transaction, and rights transfer for sounds.
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Vinylmint's Growth Strategy Story
- 2. www.vinylmint.com 2 Creative directors search static music catalogs today
- 3. www.vinylmint.com 3 Finding great royalty-free sounds online, is a challenge.
- 4. www.vinylmint.com 4 Variety in freelance voice talent is tough to find, at an affordable rate.
- 5. Vinylmint is a non-union, freelance marketplace of voice actors, sound designers, and translators. www.vinylmint.com 5 INSTRUMENTALSVOICE OVERS TRANSLATIONSSPECIAL EFFECTS
- 6. Why do people use Vinylmint? www.vinylmint.com 6 High-quality compositions and voice overs A variety of submissions A short turnaround time on requirements Compettive prices for talent
- 7. www.vinylmint.com 7 Create a brief with your sound requirements Launch a contest into the community You receive world-class compositions You select a winner How does the contest work? 1 2 3 4
- 8. How does the marketplace work? www.vinylmint.com 8 Melomics Contests Sound Libraries Music Publishers Social Libraries YouTube Gaming Development Platforms TV Network Libraries PROs Music Publishers Soundcloud Melomics TV Networ Libraries Vinylmint Community Buyers Sellers Flexible Pricing Greater Curation and Variety Saves Time Value
- 9. Business Model User Acqusition Gather User Information Intelligent Suggestions Revenue Model From SEO and SEM Newsletter oAuth Integrations Social Validation Includes User Accounts Recent Purchases Polling Sound Queries Based On Social Network Profiles Proficiency Recent Activity, Ratings, Comments Fee Types Contest Commissions Catalog Licensing Marketplace transactions www.vinylmint.com 9
- 10. Value to Buyers www.vinylmint.com 10 Find quality sound solutions at a competitive price Increase their internal value with external ideas Quickly recieve effective sound concepts with high ROI Use the worldwide online network of musicians to mantain their competitiveness Media Buyers
- 11. Value to Sellers www.vinylmint.com 11 Recieve financial rewards Be discovered by musicians globally and levorage brands for your portfolio Sell your sounds in a powerful marketplace to influence sound creators globally Socially connect with sound designers around the world Sound Creators
- 12. User Acquisition Cost for Sellers Conversion 16% 2% 20% 30% CPU $25 $125 $0 $100 Source of Users MailChimp Facebook Vinylmint Craigslist Data to Leverage Geographic location, website engagement Social presence, societal influences, interest, brands they buy, demographic data User engagement, duration of activity, skill level, sound design style Talent interest, skill level, and size of talent market All facts are attributable to IFPI unless otherwise noted. 1. NPD Group, internet users aged 13+ Q3 2010 2. Pollstar 3. US Department of Labor and RIAA 4. Tera Consultants $249 Average price for 40 sounds $4.6 billion trade value of the digital sound market worldwide www.vinylmint.com 12 per new contest
- 13. Growth Strategy www.vinylmint.com 13 API Marketing Integration with Unity Asset Stores Soundcloud oAuth and file sharing Content ID resgistration with YouTube File sharing integrations into Box, Dropbox, and Skydrive API posting in the Mashape marketplace DAWs, Social, & Software Sound libraries available on mobile phones Cataloging for ringtone services Keyword optimization from affiliate libraries, Shazaam, and Pandora Content Marketing Reddit Partnership Vinylmint Music Forum Vinylmint Music Blog Music Blog Acquisitions Academic Whitepapers Fireside chats, town halls, and hangouts Catalog Integrations You Tube Vimeo Getty Images Music Unreal Oculus Videoblocks Pond5 Second Life PR & Direct Marketing Guest Blogging Blog Placements Music School Fellowships Graduate Fine Arts and Advertising Schools Seminars and Webinars Tradeshows and Conferences Launch Growth Maturity SEO & Retargeting Google keyword optimization Twitter, Facebook, YouTube and LinkedIn Ads Keyword search re-engineering Retargeting across media networks Referral systems and social notifications
- 14. www.vinylmint.com 14 Competitive Advantages Key Competitor Competition based revenue model A volatile competition model launch An uncurated community Underdeveloped sound library Potential Entrants Remix competitions used to advertise products and services to their communities. Small to mid-sized companies with access to capital to raise additional investment rounds.
- 15. www.vinylmint.com 15 Defensibility Competitive Advantages User specific cost savings Custom sound designs to enhance a brands acceptance Highly skilled community of creative sound designers Ability to A/B test sound engagement and nurture brand evangelists Easy and intuitive user interface Defensibility High service switching costs Alternative income source Integration partnerships to expand platforms to a global scale (Ole Musicbox, YouTube, Box and SkyDrive)
- 16. www.vinylmint.com 16 Vinylmint is poised to become a market leader X X X Curation Collaboration Customization X
- 17. Product Evolution Advertising and Predictive Analytics Large expected User base Real-time user data Highly engaged brand evangelists Highly targeted sounds and key data points www.vinylmint.com 17 Sound Marketplace
- 18. www.vinylmint.com 18 Business and Tech Team Has Strong Track-Record Associate Marketing Director, Kedar Entertainment Group (digital content strategy) Jeff Muller CTO & Co-Founder Jeremy Johnson CIO & Co-Founder Byron Morgan CEO & Co-Founder Bryan Nelson Developer & Co-Founder Creative Director, JohnRich Media, (user interface design and community management) Lead Systems Architect, Tele-Consultants Inc., (systems architecture and project management) Database Administrator, InnovaSystems International, (business intelligence and database design)
- 19. www.vinylmint.com 19 Board and Other Investors Philip Hawken COO/ Business Manager of ESL Music Joe Fuller CTO of Dominion Enterprises Rusty Greer General Counsel of Landmark Communications Eric Spence Vice President of Mosley Music Group Dr. David A. Bryan Director of Advanced Technology at Polycom CTO of Jasomi Networks (Acquired by Ditech) Lead Architect of Vovida (Acquired by Cisco) Gary McCollum General Manager and SVP, Cox Communications Virginia Aneesh Chopra Managing Director of the Advisory Board Co. Secretary of Technology for Gov. Time Kaine Chief Technology Officer for Pres. Barack Obama Peter Ryder President, Americas of Jovoto Managing Director of Computer Sciences Corporation Partner of GPS International Additional angel investors: Zack Miller, Managing Director of Hatch Norfolk Rob Goodman, Partner at Kaufman & Canoles Dr. Wil LaVeist, President of LE Enterprises
- 20. Market Size - US & UK sounds submitted to digital libraries each year 50% increase in digital music licenses sold by 2016 Source: IFPI 130 M Creators between 16-35 age range 13 M 13 Million sounds licensed to digital music services US UK www.vinylmint.com 20
- 21. www.vinylmint.com 21 Advertising Agencies 19,949 462,300 $4.8 Billion Agencies Freelancers Market Opportunity Video Game Development Communities 13,313 2,000,000 $12.1 Billion Company Game Designers Market Opportunity US & UK Music Publishers 772 1,500,000 $4.2 Billion Company Composers Market Opportunity Market Segmentation & Targeting
- 22. www.vinylmint.com 22 Revenue Forecast ($000) actual 2014 2016 Revenue Expenses EBIT $218 100 $118 $8,500 1,000 $7,500 Investment Sought: $150K Seed Round: Now $1MM Series A Round: 18 Months Use of Proceeds: Implementation of a contest self service model, inventory automation, audio-tagging, payment disbursement system, acquiring business development talent. Acquire Melomics technology. $10 9 $1 $1,404 625 $779 2015
- 23. www.vinylmint.com 23 High Revenue and High Margins Great revenue potential for in community transactions, increased contest volume, and appreciating music catalog Law of large numbers ensures high revenue鐃 Very high operating margins Free customer acquisition, digital goods transactions for supplemental income for users creates incentives Execution difficulty decreases as Vinylmint increases its network of buyers and music portfolio Hardest part is grabbing great case studies to prove
- 24. +01 757 295 7757 byron@vinylmint.com @vinylmint Byron Morgan