Ferns N Petals (FNP) is India's largest flower and gifts retailer, founded in 1994 by Vikaas Gutgutia, with its headquarters in New Delhi. The company operates over 240 outlets in India and delivers products and services to more than 350 cities, offering personalized gifts and same-day delivery. Key partnerships include florists and vendors, while customer engagement is maintained through social media and multichannel marketing strategies.
The document provides information about Arindam Majumder's final project on Patanjali Dant Kanti for his PGDM program. It includes sections on the FMCG sector size and rural market in India growing from $9.2 billion in 2009 to $29.4 billion in 2016. It also provides details about Patanjali Ayurved Limited such as its founder, headquarters, revenues growing from Rs. 2009-10 crores to Rs. 2016-17 crores. The functions of the HR manager and recruitment process at Patanjali are described along with training methods provided to different job profiles.
ECONOMICS PRESENTATION ON IMPACT OF PRICE ELASTICITY OF DEMANDArindam Majumder
油
This document contains information about Arindam Majumder, a student in the PGDM 6 batch of 2017-2019 at an unnamed institution. It also defines different types of price elasticity of demand, including perfectly inelastic, inelastic, unit elastic, and perfectly elastic demand. It explains how total revenue is affected by changes in price depending on whether demand is price elastic or price inelastic.
The document details the history and development of the Steel Authority of India Limited (SAIL), which emerged post-independence as a key player in India's industrialization, becoming the largest steel producer in the country. It outlines SAIL's structure, product offerings, and competitor analysis, highlighting its significant turnover and status as a Maharatna enterprise. Future strategies for SAIL include enhancing global competitiveness, optimizing production processes, and modernizing plants to improve productivity.
The document outlines a market expansion project for Britannia Products, focusing on the FMCG sector in India, which has seen significant growth, especially in rural areas. Britannia, a leading biscuit manufacturer, holds a 38% market share and primarily relies on biscuits for its revenue, while facing competition from brands like Parle and ITC. Recommendations include enhancing distribution networks, improving dairy product offerings, and introducing new flavors to compete effectively against rivals.
A couple was attacked after having dinner, with the girl being brutally raped. Many people passed by without helping until one person took them to the hospital. One of the rapists turned out to be a minister's son, and he was only in jail for one day before being released due to the minister's interference. The minister blamed the victim's clothing for the rape. Another college girl was almost attacked but used a self-defense app and fought off her attackers, though the minister again tried to interfere with the case. Women will stand up against such injustice in the future, and it is important to teach sons respect rather than blaming daughters' appearances.
Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It has over 340 subsidiary companies and is divided into two divisions - Automotive and Financial Services. The global automotive market is worth $23.96 billion and growing at 2.57% annually. Volkswagen owns several major car brands and had a worldwide revenue of $254.69 billion in 2020, making it the largest automaker by revenue. The presentation covered Volkswagen's selection process for marketing and operations executive roles, required skills and qualifications, interview questions, and onboarding formalities. Sources for recruiting candidates include internal promotion, campus recruitment, agencies, and walk-ins.
Manjhi the mountain man prepared by Arindam MajumderArindam Majumder
油
The document summarizes the 2015 Indian biographical film Manjhi The Mountain Man, based on the life of Dashrath Manjhi. Dashrath Manjhi was a poor laborer who carved a 110 meter long, 9.1 meter wide and 7.6 meter deep path through a hill using only a hammer and chisel, shortening travel from 55 km to 15 km. The film shows how through 22 years of determined hard work and self-confidence, as well as his love for his wife, Manjhi was able to achieve the seemingly impossible task of carving a path single-handedly through solid rock.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Youre not in the business of AIyoure in the business of winning customers and growing revenue. AI, used strategically, can help you generate better leads, create stronger customer connections, unlock new revenue streams, and scale your success, but only if it's aligned with real business goals and the realities of your resources.In this session, youll learn how to connect AI initiatives to outcomes that matter, balance technology with change management, and build a scalable marketing engine that delivers measurable impact. This talk is for leaders ready to move beyond AI hype and start using AI where it matters most: fueling sustainable growth.
Key Takeaways:
1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementation
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Discover why the traditional digital marketing funnel is no longer
effective in 2025and what innovative, experience-first strategies are
taking its place. Explore the shift from linear journeys to dynamic
customer ecosystems.
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Best 6 Industry-Specific Press Release Distribution Channels That Converthttps://anewswire.com/
油
Generic press release distribution is like shouting into a crowded room and hoping someone cares. You might get noticed, but you probably won't get the right kind of attention from the people who actually matter for your business.
The companies that see real results from their press releases understand a fundamental truth: targeted distribution to industry-specific channels dramatically outperforms broad, unfocused approaches. When you reach journalists, analysts, and influencers who live and breathe your industry, your conversion rates skyrocket.
The Power of Compound Creativity - Consistency drives business outcomesvikram sood
油
How to unleash the power of consistent creativity and other tools for brand establishment, RoI and sales.
Consistency drives business outcomes for UK and US brands, can is drive the same for Indian brands?
Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Best Digital Marketing Company in Delhi Osumarearonshingh282
油
If you're searching for the best digital marketing company in Delhi, your answer lies with Osumare. In todays fast-paced online environment, standing out is no longer a luxuryits a necessity. Osumare blends creativity, strategy, and data-driven campaigns to boost your brand visibility and ROI.
With proven expertise in SEO, Google Ads, social media marketing, and content marketing, Osumare offers complete digital growth solutions for businesses of all sizes. Known for delivering measurable results, Osumare has gained a reputation as the best digital marketing company in Delhi, helping brands scale digitally with innovative and tailored campaigns.
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.
Discover how Mishtels Bulk Voice Call service helps businesses send pre-recorded messages to thousands in seconds. With multilingual support, automation, and real-time analytics, it's ideal for campaigns, alerts, and promotions. Simplify your communication with higher engagement than SMS or emailperfect for political, retail, and public service sectors. Visit: https://www.mishtel.com/Bulk-voice
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans
油
In today's interconnected world, a robust digital presence is no longer optional; it's the cornerstone of business success. From compelling websites to intuitive mobile apps and strategic digital marketing, companies need a reliable guide to navigate the ever-evolving digital landscape. This is precisely where Easywebplans IT L.L.C Dubai UAE emerges as a beacon of innovation and expertise.
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Youre not in the business of AIyoure in the business of winning customers and growing revenue. AI, used strategically, can help you generate better leads, create stronger customer connections, unlock new revenue streams, and scale your success, but only if it's aligned with real business goals and the realities of your resources.In this session, youll learn how to connect AI initiatives to outcomes that matter, balance technology with change management, and build a scalable marketing engine that delivers measurable impact. This talk is for leaders ready to move beyond AI hype and start using AI where it matters most: fueling sustainable growth.
Key Takeaways:
1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementation
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Discover why the traditional digital marketing funnel is no longer
effective in 2025and what innovative, experience-first strategies are
taking its place. Explore the shift from linear journeys to dynamic
customer ecosystems.
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Best 6 Industry-Specific Press Release Distribution Channels That Converthttps://anewswire.com/
油
Generic press release distribution is like shouting into a crowded room and hoping someone cares. You might get noticed, but you probably won't get the right kind of attention from the people who actually matter for your business.
The companies that see real results from their press releases understand a fundamental truth: targeted distribution to industry-specific channels dramatically outperforms broad, unfocused approaches. When you reach journalists, analysts, and influencers who live and breathe your industry, your conversion rates skyrocket.
The Power of Compound Creativity - Consistency drives business outcomesvikram sood
油
How to unleash the power of consistent creativity and other tools for brand establishment, RoI and sales.
Consistency drives business outcomes for UK and US brands, can is drive the same for Indian brands?
Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Best Digital Marketing Company in Delhi Osumarearonshingh282
油
If you're searching for the best digital marketing company in Delhi, your answer lies with Osumare. In todays fast-paced online environment, standing out is no longer a luxuryits a necessity. Osumare blends creativity, strategy, and data-driven campaigns to boost your brand visibility and ROI.
With proven expertise in SEO, Google Ads, social media marketing, and content marketing, Osumare offers complete digital growth solutions for businesses of all sizes. Known for delivering measurable results, Osumare has gained a reputation as the best digital marketing company in Delhi, helping brands scale digitally with innovative and tailored campaigns.
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.
Discover how Mishtels Bulk Voice Call service helps businesses send pre-recorded messages to thousands in seconds. With multilingual support, automation, and real-time analytics, it's ideal for campaigns, alerts, and promotions. Simplify your communication with higher engagement than SMS or emailperfect for political, retail, and public service sectors. Visit: https://www.mishtel.com/Bulk-voice
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans
油
In today's interconnected world, a robust digital presence is no longer optional; it's the cornerstone of business success. From compelling websites to intuitive mobile apps and strategic digital marketing, companies need a reliable guide to navigate the ever-evolving digital landscape. This is precisely where Easywebplans IT L.L.C Dubai UAE emerges as a beacon of innovation and expertise.
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.