Ferns N Petals油(FNP) is a private company and is Indias largest flower and gifts retailer and one of the largest flower retailers in the world
Products are flowers and various type of gifts
Provide gifts with well decorate and service
Personalize business they are following
lets see more details about it........
The document provides information about Arindam Majumder's final project on Patanjali Dant Kanti for his PGDM program. It includes sections on the FMCG sector size and rural market in India growing from $9.2 billion in 2009 to $29.4 billion in 2016. It also provides details about Patanjali Ayurved Limited such as its founder, headquarters, revenues growing from Rs. 2009-10 crores to Rs. 2016-17 crores. The functions of the HR manager and recruitment process at Patanjali are described along with training methods provided to different job profiles.
ECONOMICS PRESENTATION ON IMPACT OF PRICE ELASTICITY OF DEMANDArindam Majumder
油
This document contains information about Arindam Majumder, a student in the PGDM 6 batch of 2017-2019 at an unnamed institution. It also defines different types of price elasticity of demand, including perfectly inelastic, inelastic, unit elastic, and perfectly elastic demand. It explains how total revenue is affected by changes in price depending on whether demand is price elastic or price inelastic.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
A couple was attacked after having dinner, with the girl being brutally raped. Many people passed by without helping until one person took them to the hospital. One of the rapists turned out to be a minister's son, and he was only in jail for one day before being released due to the minister's interference. The minister blamed the victim's clothing for the rape. Another college girl was almost attacked but used a self-defense app and fought off her attackers, though the minister again tried to interfere with the case. Women will stand up against such injustice in the future, and it is important to teach sons respect rather than blaming daughters' appearances.
Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It has over 340 subsidiary companies and is divided into two divisions - Automotive and Financial Services. The global automotive market is worth $23.96 billion and growing at 2.57% annually. Volkswagen owns several major car brands and had a worldwide revenue of $254.69 billion in 2020, making it the largest automaker by revenue. The presentation covered Volkswagen's selection process for marketing and operations executive roles, required skills and qualifications, interview questions, and onboarding formalities. Sources for recruiting candidates include internal promotion, campus recruitment, agencies, and walk-ins.
Manjhi the mountain man prepared by Arindam MajumderArindam Majumder
油
The document summarizes the 2015 Indian biographical film Manjhi The Mountain Man, based on the life of Dashrath Manjhi. Dashrath Manjhi was a poor laborer who carved a 110 meter long, 9.1 meter wide and 7.6 meter deep path through a hill using only a hammer and chisel, shortening travel from 55 km to 15 km. The film shows how through 22 years of determined hard work and self-confidence, as well as his love for his wife, Manjhi was able to achieve the seemingly impossible task of carving a path single-handedly through solid rock.
Challenges and Triumphs of Adapting to a New Culture in a Foreign Landglobalbookmarketinga
油
Immigrating to a new country is a thrilling experience, but it also has its challenges. The thrill of new beginnings is coupled with cultural shocks, language differences, and the struggle to find a sense of belonging. Getting used to a new environment requires time, patience, and perseverance. But for those who accept the challenge, the benefits can be transformative.
If you've ever moved to a foreign country, you must have found yourself reflecting on questions like "What if I don't fit in?" "How do I adapt to a culture so different from my own?" These fears are common, but they don't have to define your experience.
The Early Struggles: When Everything Seems Foreign
The first few months in a new country can be overwhelming. Daily routine tasks such as grocery shopping, using public transportation, or even saying hello to people can seem like insurmountable activities. Some of the most common problems are:
1. Language Barriers: If the new country has a different language, communication becomes challenging. Being unable to communicate with or understand others can result in frustration and loneliness.
2. Cultural Differences: From social etiquette to eating habits, getting used to new customs and traditions can be confusing. What is considered polite in one society/culture may be odd in another.
3. Homesickness and Isolation: Breaking ties with family, friends, and a familiar environment makes the new immigrants feel disconnected.
4. Finding Job or Education Opportunities: Some immigrants have trouble getting employment commensurate with their qualifications, and students struggle to adapt to new teaching styles.
At this point, it's normal to ask yourself: "Will I ever feel at home here?"
The book 'My Story: From War-Torn Skies to A-List Flights' by Uma Joshi explores the same challenges that foreigners encounter when adapting to a new country. In her book, she recounts her emotional journey of escaping Uganda and starting a new life in England, battling cultural barriers, insecurity, and the challenge of adjusting to an entirely new world.
The Adaptation Journey: Overcoming the Challenges
Despite the challenges, acclimatizing to a new culture is a process that comes with immense growth. With time, effort, and an open mind, settling in a new country becomes simple. This is how many people transform struggles and challenges into success:
1. Learning the Language: Making an effort to learn the spoken language of the place can make daily conversations easier and assist in connecting with people.
2. Acceptance of Cultural Differences: Rather than battling unaccustomed ways, approaching them with curiosity and respect can foster understanding.
3. Creating a Support System: Making new friends, joining a local group, or keeping in touch with fellow immigrants can foster a sense of belonging.
4. Being Patient with Yourself: Adapting takes time, and it is okay to feel lost sometimes. Cherishing small milestones along the way can make it an easier pro
The Best Mobile Application Development Company in NoidaDelhi City School
油
Discover why Macreel stands out as Noidas leading mobile app development company. This presentation highlights our expertise, comprehensive services, and client-focused approach that help businesses build innovative, high-performance mobile applications. Whether youre a startup or an enterprise, learn how Macreel can transform your app ideas into successful digital products.
Understanding the Customer Journey has become one of the most critical elements for successful marketing, sales, and customer experience strategies in todays highly competitive business environment. This presentation offers a deep dive into the concept of the Customer Journey, aiming to help professionals, marketers, entrepreneurs, and students develop a structured understanding of how customers interact with a brand from the moment they become aware of a product or service, all the way to post-purchase advocacy.
The presentation is structured in a clear, digestible format that introduces the core stages of the customer journey, including:
Awareness: The moment a potential customer first discovers your brand.
Consideration: When they begin evaluating your offering against alternatives.
Decision: The point of purchase or commitment.
Retention: Efforts made to keep the customer engaged post-purchase.
Advocacy: Turning satisfied customers into brand ambassadors.
Through visual frameworks, case examples, and actionable tips, this presentation explains how mapping the customer journey can reveal hidden friction points, optimize touchpoints, and build long-term customer loyalty. The slides emphasize the importance of customer-centric thinking and highlight how digital channels, social media, and content marketing play a role in shaping the journey at every stage.
Youll also find insights into how emotions, expectations, and user experience influence customer behavior, making it crucial for businesses to anticipate needs and deliver value at each interaction. The content is designed to be useful for both B2B and B2C settings.
Whether youre new to marketing or looking to refresh your strategic approach, this resource will equip you with practical tools to build a more thoughtful, human-centered customer experience.
Key Takeaways:
A structured overview of the customer journey framework
Visual breakdowns of each journey stage
Practical examples of journey mapping
Tips for optimizing customer touchpoints
Strategic insights into customer loyalty and advocacy
Use this presentation as a starting point for your own journey mapping sessions, strategy workshops, or content planning. Its ideal for internal training, academic settings, or professional development.
If you find this helpful, feel free to connect with me for more marketing insights and resources. Feedback and comments are always welcome!
Custom Made Suits: Why the Right Fit Means EverythingDon Morphy
油
If youve ever tried on a suit straight off the rack, you know the feeling. The shoulders are too wide, the sleeves too long, and the pants need tailoring again. And even after the adjustments, it still doesnt sit right. Thats because mass-produced suits are made to fit averages, not individuals. The result? A suit that feels like a costume, not confidence.
Macreel The Best Software Development Company in NoidaDelhi City School
油
As the best software development company in Noida, Macreel specializes in building scalable, innovative, and future-ready software solutions. With over 10 years of expertise, we empower businesses across industries to boost efficiency, enhance customer experiences, and drive growth through cutting-edge technology and personalized service.
My self Sumi, I'm a digital Marketer located in Nagercoil, Kanyakumari. I offer various kind of business promotion through digital marketing for all your business requirement with affordable cost.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1.Search Engine Optimization (SEO)
2.Search Engine Marketing (SEM)
3.Social Media Optimization (SMO)
4.Social Media Marketing (SMM)
5.Campaigns
Benefits Digital Marketing Services :
1.Services offered with Affordable cost
2.Free Content writing
3.Free Dynamic Website design*
4.Best combo offers on website Hosting, design along with digital marketing services
5.Assured Lead Generation through Search Engine and social media
6.Online Maintenance Support
Sumi Digital Marketer,Kanyakumari,promotion,business promotions
With Regards
Sumi Digital Marketer.
www.sumidigitalmarketer.wordpress.com
Engaging Content That Drives Traffic, Builds Trust, and Grows Your Business.pptxSolomo Media
油
We create engaging, high-quality content that attracts traffic, builds brand trust, and drives growthhelping your business stand out online and connect with your target audience effectively.
What is Lead Generation in Digital Marketingsiteseo
油
What is Lead Generation in Digital Marketing, and why is it essential for growth focused brands? Site Invention cuts through digital clutter to highlight how effective lead strategies create tangible business outcomes. This resource is crafted for professionals aiming to align marketing with performance. From capturing attention to building meaningful client journeys, we provide structured insight with clarity. Site Inventions trusted approach brings relevance, purpose, and strategy into focus. If growing your digital reach matters, this is your starting point to progress without overcomplication.
Bhagyashri Digital: Complete Guide to Smart Online Marketing Strategiespdfbhagyashrishejale92
油
Unlock the power of digital marketing with this comprehensive presentation that explores the key strategies, tools, and trends shaping the digital landscape today. Whether you're a beginner or a marketing professional, this 際際滷Share offers valuable insights into:
The fundamentals of digital marketing
SEO, SEM, and content marketing
Social media strategy and management
Email marketing best practices
Data analytics and performance tracking
Emerging trends like AI and influencer marketing
Ideal for students, entrepreneurs, and business owners looking to grow their online presence and drive results. Download or view the slides to start transforming your digital strategy today!
Bulk SMS Mumbai's Secret Strategy to grow your businessGetItSMS
油
Looking for the best bulk SMS service provider in Mumbai for 2025? Discover how businesses are using SMS marketing to drive engagement, send promotions, and boost conversions instantly. This guide lists the top 10+ providers offering affordable, fast, and reliable SMS solutions. Whether you're a startup or a growing brand, Bulk SMS is the smart way to connect with customers directly. Explore features, pricing, and why SMS is booming in Mumbai right now.
Local SEO: How To Make More Customers Click, Choose & Walk Through Your DoorsSearch Engine Journal
油
Why did the consumer pick your competitor over you?
Does online visibility now play a larger role for small, local businesses than before?
How can you turn local searches into real-world foot traffic?
Get the answer in this new, expert-led webinar.
Youll get:
2025 shopper insights from 2,000+ consumers, worldwide.
Practical SEO tips for Google, Apple, voice assistants & AI tools.
Proven tactics to improve local SERP visibility.
Whether you're managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and offline conversions.
ッ Lowdown on Local Search
Check out as we discuss the Lowdown on Local Search, based on a survey of over 2,000 customers across multiple countries.
Youll Learn:
What drives real-world visits from local searchers.
How to build online trust and stand out in crowded local markets.
Ways to improve visibility, clarity, and trust across every location you manage.
How to convert high-intent search traffic into foot traffic at your locations.
Digital signals that matter most to consumers.
Watch VP Krystal Taing and Content Marketing Manager Paul Modaley from Uberall as they break down how real customers make decisions and how your local SEO strategy can influence them
If looking to make your brand more impactful, at Hollyminds Technologies, we specialize in branding strategies that drive growth and visibility. Let us help you stand out and scale up. Visit www.hollyminds.com to learn more!
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Challenges and Triumphs of Adapting to a New Culture in a Foreign Landglobalbookmarketinga
油
Immigrating to a new country is a thrilling experience, but it also has its challenges. The thrill of new beginnings is coupled with cultural shocks, language differences, and the struggle to find a sense of belonging. Getting used to a new environment requires time, patience, and perseverance. But for those who accept the challenge, the benefits can be transformative.
If you've ever moved to a foreign country, you must have found yourself reflecting on questions like "What if I don't fit in?" "How do I adapt to a culture so different from my own?" These fears are common, but they don't have to define your experience.
The Early Struggles: When Everything Seems Foreign
The first few months in a new country can be overwhelming. Daily routine tasks such as grocery shopping, using public transportation, or even saying hello to people can seem like insurmountable activities. Some of the most common problems are:
1. Language Barriers: If the new country has a different language, communication becomes challenging. Being unable to communicate with or understand others can result in frustration and loneliness.
2. Cultural Differences: From social etiquette to eating habits, getting used to new customs and traditions can be confusing. What is considered polite in one society/culture may be odd in another.
3. Homesickness and Isolation: Breaking ties with family, friends, and a familiar environment makes the new immigrants feel disconnected.
4. Finding Job or Education Opportunities: Some immigrants have trouble getting employment commensurate with their qualifications, and students struggle to adapt to new teaching styles.
At this point, it's normal to ask yourself: "Will I ever feel at home here?"
The book 'My Story: From War-Torn Skies to A-List Flights' by Uma Joshi explores the same challenges that foreigners encounter when adapting to a new country. In her book, she recounts her emotional journey of escaping Uganda and starting a new life in England, battling cultural barriers, insecurity, and the challenge of adjusting to an entirely new world.
The Adaptation Journey: Overcoming the Challenges
Despite the challenges, acclimatizing to a new culture is a process that comes with immense growth. With time, effort, and an open mind, settling in a new country becomes simple. This is how many people transform struggles and challenges into success:
1. Learning the Language: Making an effort to learn the spoken language of the place can make daily conversations easier and assist in connecting with people.
2. Acceptance of Cultural Differences: Rather than battling unaccustomed ways, approaching them with curiosity and respect can foster understanding.
3. Creating a Support System: Making new friends, joining a local group, or keeping in touch with fellow immigrants can foster a sense of belonging.
4. Being Patient with Yourself: Adapting takes time, and it is okay to feel lost sometimes. Cherishing small milestones along the way can make it an easier pro
The Best Mobile Application Development Company in NoidaDelhi City School
油
Discover why Macreel stands out as Noidas leading mobile app development company. This presentation highlights our expertise, comprehensive services, and client-focused approach that help businesses build innovative, high-performance mobile applications. Whether youre a startup or an enterprise, learn how Macreel can transform your app ideas into successful digital products.
Understanding the Customer Journey has become one of the most critical elements for successful marketing, sales, and customer experience strategies in todays highly competitive business environment. This presentation offers a deep dive into the concept of the Customer Journey, aiming to help professionals, marketers, entrepreneurs, and students develop a structured understanding of how customers interact with a brand from the moment they become aware of a product or service, all the way to post-purchase advocacy.
The presentation is structured in a clear, digestible format that introduces the core stages of the customer journey, including:
Awareness: The moment a potential customer first discovers your brand.
Consideration: When they begin evaluating your offering against alternatives.
Decision: The point of purchase or commitment.
Retention: Efforts made to keep the customer engaged post-purchase.
Advocacy: Turning satisfied customers into brand ambassadors.
Through visual frameworks, case examples, and actionable tips, this presentation explains how mapping the customer journey can reveal hidden friction points, optimize touchpoints, and build long-term customer loyalty. The slides emphasize the importance of customer-centric thinking and highlight how digital channels, social media, and content marketing play a role in shaping the journey at every stage.
Youll also find insights into how emotions, expectations, and user experience influence customer behavior, making it crucial for businesses to anticipate needs and deliver value at each interaction. The content is designed to be useful for both B2B and B2C settings.
Whether youre new to marketing or looking to refresh your strategic approach, this resource will equip you with practical tools to build a more thoughtful, human-centered customer experience.
Key Takeaways:
A structured overview of the customer journey framework
Visual breakdowns of each journey stage
Practical examples of journey mapping
Tips for optimizing customer touchpoints
Strategic insights into customer loyalty and advocacy
Use this presentation as a starting point for your own journey mapping sessions, strategy workshops, or content planning. Its ideal for internal training, academic settings, or professional development.
If you find this helpful, feel free to connect with me for more marketing insights and resources. Feedback and comments are always welcome!
Custom Made Suits: Why the Right Fit Means EverythingDon Morphy
油
If youve ever tried on a suit straight off the rack, you know the feeling. The shoulders are too wide, the sleeves too long, and the pants need tailoring again. And even after the adjustments, it still doesnt sit right. Thats because mass-produced suits are made to fit averages, not individuals. The result? A suit that feels like a costume, not confidence.
Macreel The Best Software Development Company in NoidaDelhi City School
油
As the best software development company in Noida, Macreel specializes in building scalable, innovative, and future-ready software solutions. With over 10 years of expertise, we empower businesses across industries to boost efficiency, enhance customer experiences, and drive growth through cutting-edge technology and personalized service.
My self Sumi, I'm a digital Marketer located in Nagercoil, Kanyakumari. I offer various kind of business promotion through digital marketing for all your business requirement with affordable cost.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1.Search Engine Optimization (SEO)
2.Search Engine Marketing (SEM)
3.Social Media Optimization (SMO)
4.Social Media Marketing (SMM)
5.Campaigns
Benefits Digital Marketing Services :
1.Services offered with Affordable cost
2.Free Content writing
3.Free Dynamic Website design*
4.Best combo offers on website Hosting, design along with digital marketing services
5.Assured Lead Generation through Search Engine and social media
6.Online Maintenance Support
Sumi Digital Marketer,Kanyakumari,promotion,business promotions
With Regards
Sumi Digital Marketer.
www.sumidigitalmarketer.wordpress.com
Engaging Content That Drives Traffic, Builds Trust, and Grows Your Business.pptxSolomo Media
油
We create engaging, high-quality content that attracts traffic, builds brand trust, and drives growthhelping your business stand out online and connect with your target audience effectively.
What is Lead Generation in Digital Marketingsiteseo
油
What is Lead Generation in Digital Marketing, and why is it essential for growth focused brands? Site Invention cuts through digital clutter to highlight how effective lead strategies create tangible business outcomes. This resource is crafted for professionals aiming to align marketing with performance. From capturing attention to building meaningful client journeys, we provide structured insight with clarity. Site Inventions trusted approach brings relevance, purpose, and strategy into focus. If growing your digital reach matters, this is your starting point to progress without overcomplication.
Bhagyashri Digital: Complete Guide to Smart Online Marketing Strategiespdfbhagyashrishejale92
油
Unlock the power of digital marketing with this comprehensive presentation that explores the key strategies, tools, and trends shaping the digital landscape today. Whether you're a beginner or a marketing professional, this 際際滷Share offers valuable insights into:
The fundamentals of digital marketing
SEO, SEM, and content marketing
Social media strategy and management
Email marketing best practices
Data analytics and performance tracking
Emerging trends like AI and influencer marketing
Ideal for students, entrepreneurs, and business owners looking to grow their online presence and drive results. Download or view the slides to start transforming your digital strategy today!
Bulk SMS Mumbai's Secret Strategy to grow your businessGetItSMS
油
Looking for the best bulk SMS service provider in Mumbai for 2025? Discover how businesses are using SMS marketing to drive engagement, send promotions, and boost conversions instantly. This guide lists the top 10+ providers offering affordable, fast, and reliable SMS solutions. Whether you're a startup or a growing brand, Bulk SMS is the smart way to connect with customers directly. Explore features, pricing, and why SMS is booming in Mumbai right now.
Local SEO: How To Make More Customers Click, Choose & Walk Through Your DoorsSearch Engine Journal
油
Why did the consumer pick your competitor over you?
Does online visibility now play a larger role for small, local businesses than before?
How can you turn local searches into real-world foot traffic?
Get the answer in this new, expert-led webinar.
Youll get:
2025 shopper insights from 2,000+ consumers, worldwide.
Practical SEO tips for Google, Apple, voice assistants & AI tools.
Proven tactics to improve local SERP visibility.
Whether you're managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and offline conversions.
ッ Lowdown on Local Search
Check out as we discuss the Lowdown on Local Search, based on a survey of over 2,000 customers across multiple countries.
Youll Learn:
What drives real-world visits from local searchers.
How to build online trust and stand out in crowded local markets.
Ways to improve visibility, clarity, and trust across every location you manage.
How to convert high-intent search traffic into foot traffic at your locations.
Digital signals that matter most to consumers.
Watch VP Krystal Taing and Content Marketing Manager Paul Modaley from Uberall as they break down how real customers make decisions and how your local SEO strategy can influence them
If looking to make your brand more impactful, at Hollyminds Technologies, we specialize in branding strategies that drive growth and visibility. Let us help you stand out and scale up. Visit www.hollyminds.com to learn more!
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.