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Viral marketing – cured!!

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Ayesha.accessories
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Viral marketing is an intentional or unintentional strategy used to exponentially grow a brand, sales, or product through a phenomenon that encourages people to share a marketing message. There are five points to consider for an effective viral marketing campaign: 1) create value by giving away free products or services, 2) simplify the message to make it easy to replicate and share, 3) involve emotions like humor to engage people, 4) involve people by allowing interaction or engagement, and 5) acknowledge that success is not guaranteed as it depends on many prospects and investment. Examples that demonstrate these points include a doctored photo from the 2002 World Cup and the Zoozoos campaign from Vodafone India.

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VIRAL MARKETING – CURED!! NIKHIL ADHLAKHA
VIRAL MARKETING – FOR PEOPLE
SO WHAT IS IT ACTUALLY?? Strategy Tool Phenomenon All of the Above Viral marketing is an intentional/unintentional strategy/tool used for exponential growth of a brand/sales/product of an organization which creates a phenomenon that facilitates and encourages people to pass along a marketing message
THE 5 POINT CURE Things to be kept in mind
1. CREATE VALUE  Give away free stuff (Free email in this case)  Full version softwares, products( ever tried giving an iPhone!!), themes etc
2. SIMPLIFY  Make the message as simplae as possible  Make it simple to replicate (the share button in facebook is too good!!)  Make it easy to access (no logins, no email ids, no surveys etc) During the 2002 World Cup, a doctored photo appeared on the cover of the British newspaper “The Mirror.” The photo depicted members of the Argentinian defense with women’s handbags in front of a goal. The photo instantly made the rounds on the Internet, ultimately becoming one of the most shared photos of all time. Though the stunt was not a direct marketing ploy of the FIFA World Cup establishment, the shared photo helped to further heighten the already global prestige of the event.
3. INVOLVE EMOTIONS  The campaign should enhance the emotions of a human  Humour, suspense, greed, anger etc The zoo zoos were a big hit in India. Although it just told about the services of vodafone, it expressed through humorous feelings. Now there are official merchandise and fan clubs of zoo zoos!!
3. INVOLVE PEOPLE  Involve people where they can interact or engage themselves SUBSERVIENT CHICKEN from Burger King - "Get chicken just the way you like it"
5. NOTHING IS GUARANTEED TO GO VIRAL!! The problem is that nobody knows with certainty which campaign will succeed, so finding a success is a numbers game requiring investment in many prospects. David Meerman Scott
REFERENCES & BIBLIOGRAPHY • http://www.marketingterms.com/dictionary/viral_mar keting/ • http://www.wilsonweb.com/wmt5/viral-principles.htm • http://www.ignitesocialmedia.com/social-media- examples/viral-marketing-examples/ • www.davidmeermanscott.com/.../Viral_Marketing.p df
Viral marketing – cured!!

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Viral marketing – cured!!

  • 1. VIRAL MARKETING – CURED!! NIKHIL ADHLAKHA
  • 2. VIRAL MARKETING – FOR PEOPLE
  • 3. SO WHAT IS IT ACTUALLY?? Strategy Tool Phenomenon All of the Above Viral marketing is an intentional/unintentional strategy/tool used for exponential growth of a brand/sales/product of an organization which creates a phenomenon that facilitates and encourages people to pass along a marketing message
  • 4. THE 5 POINT CURE Things to be kept in mind
  • 5. 1. CREATE VALUE  Give away free stuff (Free email in this case)  Full version softwares, products( ever tried giving an iPhone!!), themes etc
  • 6. 2. SIMPLIFY  Make the message as simplae as possible  Make it simple to replicate (the share button in facebook is too good!!)  Make it easy to access (no logins, no email ids, no surveys etc) During the 2002 World Cup, a doctored photo appeared on the cover of the British newspaper “The Mirror.” The photo depicted members of the Argentinian defense with women’s handbags in front of a goal. The photo instantly made the rounds on the Internet, ultimately becoming one of the most shared photos of all time. Though the stunt was not a direct marketing ploy of the FIFA World Cup establishment, the shared photo helped to further heighten the already global prestige of the event.
  • 7. 3. INVOLVE EMOTIONS  The campaign should enhance the emotions of a human  Humour, suspense, greed, anger etc The zoo zoos were a big hit in India. Although it just told about the services of vodafone, it expressed through humorous feelings. Now there are official merchandise and fan clubs of zoo zoos!!
  • 8. 3. INVOLVE PEOPLE  Involve people where they can interact or engage themselves SUBSERVIENT CHICKEN from Burger King - "Get chicken just the way you like it"
  • 9. 5. NOTHING IS GUARANTEED TO GO VIRAL!! The problem is that nobody knows with certainty which campaign will succeed, so finding a success is a numbers game requiring investment in many prospects. David Meerman Scott
  • 10. REFERENCES & BIBLIOGRAPHY • http://www.marketingterms.com/dictionary/viral_mar keting/ • http://www.wilsonweb.com/wmt5/viral-principles.htm • http://www.ignitesocialmedia.com/social-media- examples/viral-marketing-examples/ • www.davidmeermanscott.com/.../Viral_Marketing.p df