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Ex. US Viral Marketing Rollout for Niche CE SKUII  5/27III  7/1IV  9/1V  9/15I - By 4/1VI  10/1E-mail Co. tagsCo. staff to use tagsOn-going marcomSuggestionsFocus groupsInteractionsE-cardsXMAS, specials,On-going awarenessCommunicate to opt-in DBase1st hit: Refer 3x friends: Enter to win new products - setup2nd hit: Sweeps  win brand design contest (leverage new SKUs) 3nd hit: Announce retail partnersWhere to buyRevised &  Optimized websiteGamers/teams list Co. & associatedEnlist top CS, WoW, Quake, etc. players & leagues,  developer partners, leagues, etc. to endorse & discuss new SKUsU.S. Games retail opt-in list DBase1st hit: Win Co. retail center setup (share opt-in list)Public sites: gotfrag, overclockers, facebook,  twitter, modders, etc.New banners, ad buys, tradeinformOffer customers Guide to Gaming IRCs in/out sitesLeverage 1-3 hits as needed on all marcomBlogs, discussion boards, user groupsOngoingPR media listSales contactsFeedback - improvements

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Viral Rollout Ex Li

  • 1. Ex. US Viral Marketing Rollout for Niche CE SKUII 5/27III 7/1IV 9/1V 9/15I - By 4/1VI 10/1E-mail Co. tagsCo. staff to use tagsOn-going marcomSuggestionsFocus groupsInteractionsE-cardsXMAS, specials,On-going awarenessCommunicate to opt-in DBase1st hit: Refer 3x friends: Enter to win new products - setup2nd hit: Sweeps win brand design contest (leverage new SKUs) 3nd hit: Announce retail partnersWhere to buyRevised & Optimized websiteGamers/teams list Co. & associatedEnlist top CS, WoW, Quake, etc. players & leagues, developer partners, leagues, etc. to endorse & discuss new SKUsU.S. Games retail opt-in list DBase1st hit: Win Co. retail center setup (share opt-in list)Public sites: gotfrag, overclockers, facebook, twitter, modders, etc.New banners, ad buys, tradeinformOffer customers Guide to Gaming IRCs in/out sitesLeverage 1-3 hits as needed on all marcomBlogs, discussion boards, user groupsOngoingPR media listSales contactsFeedback - improvements