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The Importance of Earned Media

ViralGains
ViralGains

Learn the facts about how YouTube and online video can help you reach untapped audience views and turn into them into earned media.

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The Importance of Earned Media
The Importance of Earned Media
$9.06 DIGITAL VIDEO AD SPENDING % CHANGE $8.04 $6.99 $5.75 40.8% 46.5% $2.93 $2.00 $4.14 41.4% 39.8% 21.4% 2011 2012 2013 2014 2015 15.1% 2016 12.8% 2017 Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; desktop through 2011 is derived from JAB/PwC data; includes in-banner, in-stream (such as pre-roll and overlays) and in-text (ads delivered when users mouse-over relevant words) Source: eMarketer, March 2013
92% of consumers around the world trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. 90% of users say seeing a video about a product is helpful in the decision process. Native online video ads can generate 82 percent brand lift among users exposed to the ads.
ViralGains uses precisely targeted paid media in order to maximize earned media and social activity of the video. Through our campaigns, we have seen an average of 23% of additional earned media, which derived from our paid distribution. With real-time optimization, our platform focuses on the placements that drive the most amount of earned media for the brand.

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The Importance of Earned Media

  • 3. $9.06 DIGITAL VIDEO AD SPENDING % CHANGE $8.04 $6.99 $5.75 40.8% 46.5% $2.93 $2.00 $4.14 41.4% 39.8% 21.4% 2011 2012 2013 2014 2015 15.1% 2016 12.8% 2017 Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; desktop through 2011 is derived from JAB/PwC data; includes in-banner, in-stream (such as pre-roll and overlays) and in-text (ads delivered when users mouse-over relevant words) Source: eMarketer, March 2013
  • 4. 92% of consumers around the world trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. 90% of users say seeing a video about a product is helpful in the decision process. Native online video ads can generate 82 percent brand lift among users exposed to the ads.
  • 5. ViralGains uses precisely targeted paid media in order to maximize earned media and social activity of the video. Through our campaigns, we have seen an average of 23% of additional earned media, which derived from our paid distribution. With real-time optimization, our platform focuses on the placements that drive the most amount of earned media for the brand.