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3D GAMES & SIMULATIONS: THE FUTURE ASSESSMENT
CENTER
Alex Howland, Ph.D.
 Assess distributed (& global) leadership skills
 Provide social and experiential learning online
 Scalable approach to behavioral assessment
 Make assessment fun!
 Attract Millenials
PROJECT GOALS
THE TECHNOLOGY
 Unity 3D
 VoIP
 Text chat
 Instructor resources
 Analytics of user behavior
 Simulations
 Collaborative web browsing
 Professional avatar customization
 User profile system
 Record and playback
GMAC MET Funds Ideas to Innovation Challenge
Global competition seeking the best ideas to improve
graduate management education and bring those ideas to
fruition.
THE INCEPTION OF VIRBELA
LECTURE HALL
BUSINESS SIMULATIONS
THE CAMPUS
AVATAR CUSTOMIZATION
Assessment
Engine
Simulations
 Personality
 Abilities
 Business Acumen
 Action Learning
 Social Presence
 Sense of Autonomy
 Spatial Audio
 Big Data Assessment
 Blended Learning
 Spatial Learning
 Collaboration
 Extremely plastic
(customizable)
WHY 3D VIRTUAL WORLDS?
Assessment Design Process
Define
Competencies
Identify
Behavioral
Anchors
Design
Simulations
Triangulate
Assessment
Approach
Implement
Implement and
Iterate
Law ApplicationASSESSMENT MODALITIES
 User profiles
 Automated (e.g., simulation results)
 Facilitator observation (real time or post hoc)
 Peer feedback (e.g., team 360)
 Self-evaluation
 Multi-level analysis (time, individuals, teams, orgs.)
AC PROOF OF CONCEPT: GLOBAL MBA
COMPETITION
PARTICIPATING UNIVERSITIES
Law ApplicationGLOBAL LEADERSHIP COMPETENCY MODEL
Behavioral Competency Assessment
Personal Dimensions Leading Others Leading in a Global
Environment
Cognitive Agility Influencing & Supporting Global Citizenship
Personal Resilience Transparent Interaction Global Leverage
Self-Knowledge Relationship Building Global Governance
Your team will take over a large, global automobile manufacturer
where your objective is to build sales, improve profitability and
maximize shareholder value. You will manage the company for 20
quarters or five years.
THE CHALLENGE
Each team was assigned a professional facilitator
who observed and then lead debrief sessions
around team processes (e.g., decision making,
conflict management, managing cultural
differences)
Team Strategy & Debrief
Room
STUDENTS IN
ACTION
PERFORMANCE
DATA
Captured DataCOMMUNICATION PATTERNS
PUBLICATION
Howland, A. C., Rembisz, R., Wang-Jones, T. S., Heise, S. R., Brown, S. (2015).
Developing a virtual assessment center. Consulting Psychology Journal: Practice and
Research, 67, 110-126. doi: http://dx.doi.org/10.1037/cpb0000034
Special Section: Technology and the Consulting Psychologist.
WHERE IS THIS ALL HEADED?
Business Simulation
Competition
Team Science
Competencies
Distance Education
Platform
Career Counseling for
Transitioning Navy SEALS
IMMERSIVE DATA VISUALIZATIONS
HEAT MAPS
BIO DATA
Keyboard &
Mouse
LeapMotion
Hand Gesture Recognition
Wireless EEG Headset Kinect Motion Capture
Eye Tracking
MULTI-MODAL BRAIN/BODY IMAGING
HEALTH CARE
NEXT ITERATIONS
 Improve assessment design and backend
 Refine activities and simulations
 Develop a robust facilitator training
 Validity evidence
 Be sustainable
 Find the right partners
 Iterate, iterate, iterate
 Getting past the avatar
 Ethical and confidentiality implications
 Reliability/validity
 State of commodity hardware & internet
speeds
 Cost / scale
 Rapidly changing technology landscape
 Working across disciplines
CHALLENGES
 Questions?
 General reactions?
 Concerns?
 Marketability?
 Use cases?
DISCUSSION

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