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Virgin America values one-sheeter

Mike Peditto
Mike Peditto

Quick one-sheeter highlighting the driving values behind virgin america, and how it translates to the product they offer

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Virgin America Vision Approach Create an airline that people love by ≒ Understand our guests: what they 鍖ghting mediocrity in the industry really want and dont want Values ≒ Leverage innovation for a better experience throughout the journey ≒ Connect emotionally via a rich spectrum (make them smile) ≒ Challenge convention in a hip, proactive and fun way ≒ Fight for the consumer in places where they are getting a raw deal Pre-Flight Consumer Touchpoints In-Flight

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Virgin America values one-sheeter

  • 1. Virgin America Vision Approach Create an airline that people love by ≒ Understand our guests: what they 鍖ghting mediocrity in the industry really want and dont want Values ≒ Leverage innovation for a better experience throughout the journey ≒ Connect emotionally via a rich spectrum (make them smile) ≒ Challenge convention in a hip, proactive and fun way ≒ Fight for the consumer in places where they are getting a raw deal Pre-Flight Consumer Touchpoints In-Flight