Case study: Virgin Australia Rebrand and Repositioning (from Virgin Blue)
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Virgin Blue, an Australian airline, was losing money and market share after a decade of operations. It underwent a major rebranding to Virgin Australia to shift its image from a low-cost carrier to a business-focused airline. The rebranding strategy involved redesigning all aspects of the brand from its name and logo to aircraft interiors and lounges. As a result, Virgin Australia increased its revenue from corporate customers, achieved profitability ahead of schedule, and grew its frequent flyer membership.
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The document discusses the key facts and history of Singapore Airlines (SIA), their strengths such as excellent customer service and innovative technologies, and the current challenges they face. The current challenges include the lingering effects of 9/11 on tourism, stiff competition from other airlines, and the rise of low-cost carriers. SIA has addressed these challenges through cost-cutting measures, partnerships with other airlines through their Star Alliance membership to expand routes, and investing in products like their "Space Bed" seats to remain competitive despite costs. The recommendation is that SIA should continue with their Space Bed plan to gain an advantage over competitors and attract budget travelers.Airline industry 7 ps
Airline industry 7 psDheeraj Agarwal
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This document provides an overview of the Indian airline industry and analyzes Kingfisher Airlines. It begins with a PEST analysis of the industry and an introduction to Kingfisher. Next, it covers the 7 P's of Kingfisher's marketing strategy and analyzes the airline using tools like the industrial lifecycle model, SWOT analysis, Porter's 5 forces, and a competitor analysis. It concludes with recommendations for Kingfisher's future growth.Global Strategy Assignment
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This document provides a strategic analysis of Virgin Group and Virgin Atlantic airline. It analyzes Virgin Group's corporate strategy as a portfolio of autonomous business units. It then examines Virgin Atlantic's business strategy using Barney's VRIN framework, finding that Virgin Atlantic has a sustainable competitive advantage through its valuable customer service and rare cabin crew, as well as its imperfectly imitable and non-substitutable Virgin brand. An external analysis using Porter's five forces model shows the airline industry faces high intensity rivalry and powerful buyers, though barriers to entry are also high. The document evaluates Virgin Atlantic's strengths in customer experience and the Virgin brand, but also weaknesses in facing strong competition.Air arabia mini case.ppt
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Air Arabia began in 2003 with two leased aircraft and has since grown to over 44 aircraft serving over 150 destinations. It aims to serve the 85% of potential customers in the region who cannot normally afford to fly. On average, Air Arabia's prices are 40% cheaper than regular economy fares. Key to its success is maintaining low costs through strategies like fuel hedging while providing a good customer experience. It has become the largest low-cost carrier in the Middle East and North Africa region and carried over 55 million passengers as of 2015.Recently uploaded (20)
Simpatico PR - B2B PR agency Client Case studies Feb 25.pdf
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This presentation provides a snapshot of some of our recent B2B PR agency work. We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.
We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.
We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.Food Service Display Lighting by Promolux
Food Service Display Lighting by PromoluxPromolux
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Food Service Display Lighting by Promolux enhances food presentation, maintains freshness, and ensures safety by reducing UV and heat exposure. Designed for supermarkets, delis, and restaurants, it preserves food quality while improving visual appeal and energy efficiency. TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Digital Marketing Unleashed: How to Grow Your Business Online
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Digital marketing is essential for business growth, helping you reach the right audience, build trust, and increase sales. From SEO and content marketing to social media and paid ads, the right strategy can boost visibility and engagement. Ready to grow? Start today and make digital marketing work for you.
https://egiraffes.com/social-media-marketing-agency-in-pune/
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Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
Your Website is Losing You Money. Lets fix that!
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This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
Top Electronic and Electrical Components Manufacturers and Suppliers in India
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India's electronics and electrical industry is growing rapidly with a strong supply chain. With government incentives and increasing demand, the country is set to become a global leader.12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
How Audiences use Technology and its Impact on their Lives
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.EEAT your way to the top of Google - Enhance your SEO
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If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. 
Boost Enrollments with Google Ads for School | Ritz Media World
Boost Enrollments with Google Ads for School | Ritz Media WorldEleque Infra
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Drive more student inquiries and enrollments with expert Google Ads strategies for schools. Get higher visibility and maximize your ROI today!The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
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Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
OneLife - Digital Marketing Strategy - Brandita
OneLife - Digital Marketing Strategy - BranditaMahmoudOsama12
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Digital Marketing Strategy for One Life Home Appliances Brand
Case study: Virgin Australia Rebrand and Repositioning (from Virgin Blue)
- 1. FROM VIRGIN BLUE TO REBRAND VIRGIN AUSTRALIA CASE STUDY
- 3. CAMPAIGN Virgin Australia rebrand and repositioning CLIENT Virgin Australia AGENCY Hulsbosch
- 4. BACKGROUND In 2000, Virgin Blue was launched with two aircraft operating on a single route. A decade on, with 91 aircraft in its fleet, Virgin Blue was losing money and market share and the future was unsustainable. This called for a major revitalisation. Full case study at: marketingmag.com.au/case-studies
- 6. OBJECTIVES If Virgin Australia wanted to compete as a contemporary business and leisure carrier, it needed to shift away from its low-cost image and undergo a complete brand repositioning. The goal driving the revitalisation was to increase the airlines business customer market share by attracting a significant portion of its competitors affluent business customers. Full case study at: marketingmag.com.au/case-studies
- 7. STRATEGY Employing a five-senses approach to its brand revitalisation strategy in order to enhance the airlines appeal to consumers, Hulsbosch looked at sight, aural, touch, taste and smell, and how each could be expressed through the brand. Full case study at: marketingmag.com.au/case-studies
- 9. EXECUTION All brand iterations were redesigned, from a new name and brand identity, aircraft livery and interiors. Hulsbosch also designed the concepts for the lounges, which feature a contemporary design. The Hulsbosch team also worked with fashion designer Juli Grbac to provide input into uniforms, scarves, ties and badges. Full case study at: marketingmag.com.au/case-studies
- 10. RESULTS Year ending 30 June 2012 results: Corporate and government segment reached 20% of domestic revenue, an objective of the company reached a year ahead of schedule, statutory profit after tax of $22.8 million, and improvement of $90.6 million on the previous financial year, yield growth of 12.2%, and Velocity Frequent Flyer membership grew from 2.5 million to 3.2 million. Full case study at: marketingmag.com.au/case-studies
- 11. NEWS, VIEWS AND RESOURCES EMAILED DAILY THIS CASE STUDY IN FULL Marketing TO YOUR DOOR 6 TIMES A YEAR Want more? www.marketingmag.com.au