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virtual event




Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
changing media landscape
changing market dynamics


Tightening   Shrinking   Increasing     Content                                      Increasing
                                                     Networking   Green Marketing                 Marketing ROI
 Budgets     Resources   Overheads    Distribution                                  Engagement
What is virtual event?
A Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physical
location. Virtual Event provides a rich source of marketing data as every activity of a participant at Virtual Event can be tracked and
evaluated. It helps create a virtual engagement index, which is a variable to measure interaction quantity and quality of
participants.
virtual event elements
 Immersive
              Interactive Display   Engaging Chats   Webinars   Social Networking   Q&A
Environment
virtual event features
                                                                                 Resource                          Entertainment
     Lobby          Registration          Exhibit Halls        Auditorium                            Lounge                            Utility section
                                                                                  Centre                               Centre

Navigation        Capture relevant     Offers tool to     Relevant and    White papers      Social network   increase           Increase
 panels to other    visitor data          interact with       scheduled        and informative    with others       participation by    participation by
 areas of the       captured, before      exhibitor, booth    presentations    content in form   Build new         introducing an      introducing
 show               visitor is allowed    staff              Interact with    of PPT, video,     relationships     element of FUN      utility features
                    to navigate          Offers relevant     speakers         audio, etc.                          into each event
                                          booth content
Live Chat


    Content
  Preferences


Universal Search



   Event Bag



  Visiting Card



      CMS



 Booth Creation



Media Conversion



Visitor Analytics
                    Platform features




  E-Commerce
what we do?




Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
Virtual     Virtual
                    Virtual Trade   Virtual Job                            Virtual
                                                   Education   Corporate
                        Show            Fair                               Museum
                                                      Fair       Event




we do trade shows
                      Industry      Annual Trade    Product      Trade     Association
                       Specific        meet         specific   Promotion   Promotion
Virtual        Virtual
                         Virtual Trade    Virtual Job                                    Virtual
                                                           Education      Corporate
                             Show             Fair                                       Museum
                                                              Fair          Event




we do virtual job fair
                                                                                       Company
                                         Job-Sites      Recruitment    Vertical Job
                                                                                      Recruitment
                                           Event           Meet            fair
                                                                                         drive
Virtual     Virtual
                               Virtual Trade   Virtual Job                           Virtual
                                                             Education   Corporate
                                   Show            Fair                              Museum
                                                                Fair       Event



                                                              Higher      Vertical

we do virtual education fair
                                               Education                             University
                                                             Education   Education
                                                 Event                                Events
                                                               Meet         fair
Virtual        Virtual
                                 Virtual Trade   Virtual Job                               Virtual
                                                                Education      Corporate
                                     Show            Fair                                  Museum
                                                                   Fair          Event




we do virtual corporate events
                                                    Virtual                     Virtual     Virtual
                                   Virtual                     Virtual Brand
                                                  induction                    corporate    product
                                 Annual Meet                       Event
                                                    Event                        booth     launches
Virtual     Virtual
                       Virtual Trade   Virtual Job                             Virtual
                                                     Education   Corporate
                           Show            Fair                                Museum
                                                        Fair       Event




we do virtual museum
                                        Virtual       Virtual
                                                                 Virtual Art   Virtual
                                       Handicraft    artefacts
                                                                 Exhibition    Museum
                                       Exhibition      Show
our process




Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
Virtual event consulting
Pre Event                                             Content      Traffic    Post Event
                Branding   Production   Sponsorship
Consulting                                            Creation   Generation   Consulting
Live Chat


    Content
  Preferences


Universal Search
                    platform features




   Event Bag



  Visiting Card



      CMS



 Booth Creation



Media Conversion



Visitor Analytics



  E-Commerce
Registration



Exhibition Hall



Manage Content
                  cms framework




Publish Content



 Event Settings



Manage Promos



 Manage Users



User Analytics



Moderated Chat



Manage Booths



   Preview
lead generation
Platform and   Communication
                               Marketing Plan   Registration   Confirmations   Follow-up
  Speakers        Strategy
lead management




Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
lead management process
 SEO, SMM, ORM   Blog, Forum   Microsite   Mobile   Virtual events
SEO
 Understanding SEO   Relevant Traffic   Understanding Market   Measurability
SMM
Communication   Define message   Blogging is must   Build brands   Measure SMM
mobile marketing
  Community   Define message   Engage community   Mobile apps   Gaming
our advantage




Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
advantage virtual trade
      Generate Revenue                        Extend life of exhibition                  Generate value and leads                        Engagement ROI
 Virtual events, like a physical trade     While a physical event happens at a        A Virtual Exhibition can be launched     Conduct more targeted events more
  show has virtual booth space in the        single venue for 2-3 days, a virtual        4-6 weeks before the physical event       frequently and stay closer to your
  exhibition hall to generate revenue.       trade event can be available for            to create online buzz about the event     audiences.
 It offers multiple opportunities to        several months.                             to eventually attract more footfalls.    Exhibitors can organise a semi-annual
  place banner ads in the main lobby, in    Virtual exhibition can attract visitors    Virtual events attract serious,           Virtual Trade Show to add to your
  the exhibition halls and the               from other parts of the country and         targeted global visitors - booth          annual physical Trade Show.
  auditorium.                                also from across the globe.                 owners can interact with them            Virtual event is simple to organise, at
 This excitement created by virtual        Many interested visitors, who would         through chat, e-mail and business-        a fraction of the cost. It provide
  event might also help get last minute      not spend time and money to travel          card exchange , etc.                      effective ROIs vis-a-vis physical event
  stall sales!                               to the physical show, would certainly      It enhances the lead generation
                                             spend time on their desktops to visit       process of the exhibitors, providing
                                             the exhibition virtually.                   them additional, qualified leads
                                                                                         beyond the physical show.
advantage virtual job fair
     Interactive Medium                          Highly engaging                           Positive ROI                           Increased Reach
 Attract youth through a medium,          The booth staff get access to the    Generate qualified leads and extend     It helps you to reach candidates across
  they are most comfortable with            resume provided by the candidate     the reach to candidates.                 the country and even offer access to
 An online Job Fair makes perfect          and can discuss their questions     While a physical job fair happens at a   reach global candidates.
  sense for them and a great business       directly with the candidate.        single venue for 2-3 days, a virtual      It is possible to have frequent Virtual
  sense for the recruiting companies.      It is easy for candidates to meet   event can be available for several        Job Fairs; like a weekly or fortnightly
 HR people staffing the booth interact     multiple companies, from the        months.                                    It is also possible to conduct a
  with candidates via chat and e-mail.      comfort of their home, college or                                              targeted Live Virtual Job Fair, which is
                                            cyber-cafe.                         A Virtual Job Fair saves valuable HR
                                                                                staff time and their travel costs.         certainly not possible as a physical job
                                                                                                                           fair.
advantage virtual education fair
        Engage students                          Highly Interactive                            Easy To Apply                              Extend Reach
 Students are extremely comfortable       Institute representatives staffing the    Each student provides summary            A virtual event can be available for
  interacting online.                       booth interact with students or their      profile about themselves  their          several months. They are much
 The percentage of visitors to virtual     parents via chat, and e-mail to            preferred course, location, their         easier to organise and provide
  event would be much higher than a         answer questions about the course          scores etc.                               effective ROIs.
  physical event. Thus the leads would      and the institute.                        It enables quick screening by the        It saves valuable counsellor staff time
  be hotter and relatively easier to       The representatives get access to the      institutes.                               and their hotel & travel costs, as they
  convert.                                  preferred courses provided by the         Exhibitors get access to reports that     will be able to reach many
                                            student and can discuss their              list which student posted query or        geographic areas, sitting in office or
                                            questions directly with them.              interest for which course.                at home.
advantage virtual corporate events
       Your virtual event                              Visitor                                 Greater ROI                                 Engagement
Readymade but customisable Web2.0      Reach out to invited visitors from        Virtual events saves the company           Platform offers flexibility to conduct
 platform for companies event. The      across the globe                           executive time and travel cost.             more targeted virtual events. it offers
 platform can be customised in          Possibility of re-running same event 3-   It generate more value and leads for        opportunity to stay closer to your
 accordance with your needs and brand    4 times a day to suit different time       your partners, dealers, or associates by    customers and partner .
 guidelines. You can engage in events    zones.                                     attracting targeted visitors.              Highly Interactive corporate event
 like: Brand promotion, Product         Organise events and contests to           The business associates or partners can     provide    corporate      with    visitor
 launches, HR induction, Annual meet,    engage customers and get invaluable        be provided booths, where they can          interaction facility in the events area,
 Corporate Booth, etc.                   feedback and ideas from customers.         interact with the visitors through live-    booth, auditorium area and also in
                                        Platform offers feature to track the       chat, e-mail and business-card              Lounge. All these places interaction
                                         customers activity, and gauge their        exchange.                                   happens via chat and e-mail, besides
                                         interest area.                                                                         through surveys and contests.
advantage virtual museum
         Educational tool                             Visitor delight                            Virtual Studio                             Culture Display
 A Virtual Museum tour can happen           Visitors can explore at their own pace    Display artefacts which cannot be          Makes the countrys history & culture
  right in the classroom, to add interest     & leisure, from anywhere                   displayed due to lack of space.             accessible to people abroad
  to school curriculum as an                 Visitors are not constrained by the       Many      a     artefact,    paintings,    A virtual museum becomes the
  educational      reinforcement     and      museum timings and can visit the           handicrafts, etc. which are consigned       countrys global cultural ambassador,
  teaching supplement.                        select items they want to cover, at        to stores, due to lack of physical          apprising visitors about the rich
 Promotes global tourist traffic             anytime, from any part of the world.       space can be displayed in the virtual       cultural heritage.
  A virtual museum gives information         Additional information & references        museum.
  about a country and its culture.           can be shared in virtual platform         Arrange virtual art exhibitions.
                                              which can not be given in the virtual
                                              museum
Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
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Virtual event

  • 1. virtual event Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
  • 3. changing market dynamics Tightening Shrinking Increasing Content Increasing Networking Green Marketing Marketing ROI Budgets Resources Overheads Distribution Engagement
  • 4. What is virtual event? A Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physical location. Virtual Event provides a rich source of marketing data as every activity of a participant at Virtual Event can be tracked and evaluated. It helps create a virtual engagement index, which is a variable to measure interaction quantity and quality of participants.
  • 5. virtual event elements Immersive Interactive Display Engaging Chats Webinars Social Networking Q&A Environment
  • 6. virtual event features Resource Entertainment Lobby Registration Exhibit Halls Auditorium Lounge Utility section Centre Centre Navigation Capture relevant Offers tool to Relevant and White papers Social network increase Increase panels to other visitor data interact with scheduled and informative with others participation by participation by areas of the captured, before exhibitor, booth presentations content in form Build new introducing an introducing show visitor is allowed staff Interact with of PPT, video, relationships element of FUN utility features to navigate Offers relevant speakers audio, etc. into each event booth content
  • 7. Live Chat Content Preferences Universal Search Event Bag Visiting Card CMS Booth Creation Media Conversion Visitor Analytics Platform features E-Commerce
  • 8. what we do? Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
  • 9. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event we do trade shows Industry Annual Trade Product Trade Association Specific meet specific Promotion Promotion
  • 10. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event we do virtual job fair Company Job-Sites Recruitment Vertical Job Recruitment Event Meet fair drive
  • 11. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Higher Vertical we do virtual education fair Education University Education Education Event Events Meet fair
  • 12. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event we do virtual corporate events Virtual Virtual Virtual Virtual Virtual Brand induction corporate product Annual Meet Event Event booth launches
  • 13. Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event we do virtual museum Virtual Virtual Virtual Art Virtual Handicraft artefacts Exhibition Museum Exhibition Show
  • 14. our process Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
  • 15. Virtual event consulting Pre Event Content Traffic Post Event Branding Production Sponsorship Consulting Creation Generation Consulting
  • 16. Live Chat Content Preferences Universal Search platform features Event Bag Visiting Card CMS Booth Creation Media Conversion Visitor Analytics E-Commerce
  • 17. Registration Exhibition Hall Manage Content cms framework Publish Content Event Settings Manage Promos Manage Users User Analytics Moderated Chat Manage Booths Preview
  • 18. lead generation Platform and Communication Marketing Plan Registration Confirmations Follow-up Speakers Strategy
  • 19. lead management Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
  • 20. lead management process SEO, SMM, ORM Blog, Forum Microsite Mobile Virtual events
  • 21. SEO Understanding SEO Relevant Traffic Understanding Market Measurability
  • 22. SMM Communication Define message Blogging is must Build brands Measure SMM
  • 23. mobile marketing Community Define message Engage community Mobile apps Gaming
  • 24. our advantage Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com
  • 25. advantage virtual trade Generate Revenue Extend life of exhibition Generate value and leads Engagement ROI Virtual events, like a physical trade While a physical event happens at a A Virtual Exhibition can be launched Conduct more targeted events more show has virtual booth space in the single venue for 2-3 days, a virtual 4-6 weeks before the physical event frequently and stay closer to your exhibition hall to generate revenue. trade event can be available for to create online buzz about the event audiences. It offers multiple opportunities to several months. to eventually attract more footfalls. Exhibitors can organise a semi-annual place banner ads in the main lobby, in Virtual exhibition can attract visitors Virtual events attract serious, Virtual Trade Show to add to your the exhibition halls and the from other parts of the country and targeted global visitors - booth annual physical Trade Show. auditorium. also from across the globe. owners can interact with them Virtual event is simple to organise, at This excitement created by virtual Many interested visitors, who would through chat, e-mail and business- a fraction of the cost. It provide event might also help get last minute not spend time and money to travel card exchange , etc. effective ROIs vis-a-vis physical event stall sales! to the physical show, would certainly It enhances the lead generation spend time on their desktops to visit process of the exhibitors, providing the exhibition virtually. them additional, qualified leads beyond the physical show.
  • 26. advantage virtual job fair Interactive Medium Highly engaging Positive ROI Increased Reach Attract youth through a medium, The booth staff get access to the Generate qualified leads and extend It helps you to reach candidates across they are most comfortable with resume provided by the candidate the reach to candidates. the country and even offer access to An online Job Fair makes perfect and can discuss their questions While a physical job fair happens at a reach global candidates. sense for them and a great business directly with the candidate. single venue for 2-3 days, a virtual It is possible to have frequent Virtual sense for the recruiting companies. It is easy for candidates to meet event can be available for several Job Fairs; like a weekly or fortnightly HR people staffing the booth interact multiple companies, from the months. It is also possible to conduct a with candidates via chat and e-mail. comfort of their home, college or targeted Live Virtual Job Fair, which is cyber-cafe. A Virtual Job Fair saves valuable HR staff time and their travel costs. certainly not possible as a physical job fair.
  • 27. advantage virtual education fair Engage students Highly Interactive Easy To Apply Extend Reach Students are extremely comfortable Institute representatives staffing the Each student provides summary A virtual event can be available for interacting online. booth interact with students or their profile about themselves their several months. They are much The percentage of visitors to virtual parents via chat, and e-mail to preferred course, location, their easier to organise and provide event would be much higher than a answer questions about the course scores etc. effective ROIs. physical event. Thus the leads would and the institute. It enables quick screening by the It saves valuable counsellor staff time be hotter and relatively easier to The representatives get access to the institutes. and their hotel & travel costs, as they convert. preferred courses provided by the Exhibitors get access to reports that will be able to reach many student and can discuss their list which student posted query or geographic areas, sitting in office or questions directly with them. interest for which course. at home.
  • 28. advantage virtual corporate events Your virtual event Visitor Greater ROI Engagement Readymade but customisable Web2.0 Reach out to invited visitors from Virtual events saves the company Platform offers flexibility to conduct platform for companies event. The across the globe executive time and travel cost. more targeted virtual events. it offers platform can be customised in Possibility of re-running same event 3- It generate more value and leads for opportunity to stay closer to your accordance with your needs and brand 4 times a day to suit different time your partners, dealers, or associates by customers and partner . guidelines. You can engage in events zones. attracting targeted visitors. Highly Interactive corporate event like: Brand promotion, Product Organise events and contests to The business associates or partners can provide corporate with visitor launches, HR induction, Annual meet, engage customers and get invaluable be provided booths, where they can interaction facility in the events area, Corporate Booth, etc. feedback and ideas from customers. interact with the visitors through live- booth, auditorium area and also in Platform offers feature to track the chat, e-mail and business-card Lounge. All these places interaction customers activity, and gauge their exchange. happens via chat and e-mail, besides interest area. through surveys and contests.
  • 29. advantage virtual museum Educational tool Visitor delight Virtual Studio Culture Display A Virtual Museum tour can happen Visitors can explore at their own pace Display artefacts which cannot be Makes the countrys history & culture right in the classroom, to add interest & leisure, from anywhere displayed due to lack of space. accessible to people abroad to school curriculum as an Visitors are not constrained by the Many a artefact, paintings, A virtual museum becomes the educational reinforcement and museum timings and can visit the handicrafts, etc. which are consigned countrys global cultural ambassador, teaching supplement. select items they want to cover, at to stores, due to lack of physical apprising visitors about the rich Promotes global tourist traffic anytime, from any part of the world. space can be displayed in the virtual cultural heritage. A virtual museum gives information Additional information & references museum. about a country and its culture. can be shared in virtual platform Arrange virtual art exhibitions. which can not be given in the virtual museum
  • 30. Braj Chaturvedi I braj@braj.in I +91 9958166889 I adverteaze.com