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Virtual Events & Hybrids Asae

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James Parker
James Parker

The document discusses strategies for running a successful hybrid virtual event. It recommends evaluating whether to use a 2D or 3D platform based on the desired user experience. 2D platforms offer basic functionality while 3D platforms allow for more immersive experiences and engagement between attendees. The document also emphasizes that hybrid events can be done inexpensively if planned properly and provides tips for selecting a platform and vendor.

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RUNNING A HYBRID VIRTUAL EVENT
Why Go Virtual or Hybrid? Pros Reach more people Better Speakers New revenue Sponsors & exhibitors Registration fee On demand library sales Drive more attendance 30% of one events virtual audience said very/highly likely to attend physical event next time Keeps off-cycle attendees engaged Keeps lost exhibitors engaged Penetrate New Markets
How Does A Hybrid Event Differ From Other Online Options Usually One to Many 2D w/ Minimal Engagement Live or Archived Audio & Powerpoint Tele-Seminars / Webcasts Virtual / Hybrid Events Many to Many Highly Interactive 2D & 3D Solutions Audio, Video, Powerpoint Chat, VoIP, 3D Avatars
Running A Virtual or Hybrid Event is NOT Difficult Simply Stream Your Live Presenters into an Online Engaging Environment Into 3D Into 2D Or Combination STREAM..
STEP 1. Evaluate Users Experience 2D vs. 3D Focus on the Long Term Experience You are Seeking for Your Audience. Not on the Short Term Technical Barriers
Most 2D Players are Built in Flash or Silverlight Basic 2D Players Include: Streaming Video, Audio, & Presentation Materials Chat, Polling & Question Functionality Advanced 2D Environments Include: Exhibit Listings Networking Lounges Slick Flash Graphics and Animation Most are Mac and PC Compatible Browser Based Low Level of Interaction with Attendees
2D Virtual Event Platform Options Include: and many more! Unisfair InExpo Stream 57 iCongo BxVideo On24 CommPartners
All 3D Platforms are Avatar Based Customizable Avatars Streaming Video, Audio, & 際際滷s VoIP, Chat, Polling & Question Functions Exhibit Halls, Seminar Rooms 3D Models of Products & Environments Requires Minimal Client Download Significantly Greater Engagement Between Attendees 3D Platforms Include:
3D Virtual Event Platform Options Include: VirtualU by Digitell Second Life Forterra Web.Alive by Nortel Protosphere VenueGen
Hybrid Events.. Combine a Live Audience with a Virtual Audience An Overflow Room for the World
Virtual / Hybrid Events can be Done Inexpensively
But, Quality Events Will Require Greater Levels of Expertise
Case Studies Virtual Edge Hybrid Event Michael Doyle General Manager Virtual Edge Institute
The Inside Story on Virtual Edge Summit 2009 A hybrid event using 3D immersive platform VirtualU and Live Streaming From Stream 57 (www.vesummit.com)
Some Definitions Virtual Event A virtual event is an occurrence of people gathering together where some or all of the attendees are not physically in the same location but are connected in a common environment. The common environment might be one of many types but is usually enabled through the use of computers and the Internet. Hybrid Event A hybrid event involves a mixture of a physical events with elements of a virtual event usually running simultaneously and with overlapping content and interactive elements. Contact me at: [email_address] or (925)600-1001
Streamed Event
The Stats Almost 600 registered to attend physically Just over 500 registered to attend virtually Over 300 attended the physical event over two days Just under 300 attended virtually with 200 of those using VirtualU by Digitell Attendees a cross section of virtual events ecosystem
The Results
The Results
The Results
The ResultsVirtual Attendees
The ResultsPhysical Attendees
Virtual Edge Summit 2009 Event Feedback Survey : Please rate the questions below:
Does The Platform Meet Your Requirements Ask What Back-end Functionality the Platform Provides What Are You Required To Provide Do they Archive the Content REVIEW: When Hiring a Provider?
Check The Back-End! What Types of Reporting are Included Does the Platform Include Registration Are There Automated Emails Can You Restrict Access Does it Include Tutorials What Social Media Components Are Included
You Should Provide Internet and Marketing A Full Service Provider Should Handle Everything Else You Will Need! What Are You Required To Provide? Labor Equipment Logistics
YES, Should You Capture Your Content for Archiving! Benefits!! Provides Access To Content ON-DEMAND Increased Value to Event Attendees Year-Round Revenue Generation Future Event Promotion Portability
CONCLUSIONS!! Focus on The Users Experience Review Available Platforms and Providers Select Format That Best Meets Your Goals Start Small and Build on Successes!!

More Related Content

Virtual Events & Hybrids Asae

  • 1. RUNNING A HYBRID VIRTUAL EVENT
  • 2. Why Go Virtual or Hybrid? Pros Reach more people Better Speakers New revenue Sponsors & exhibitors Registration fee On demand library sales Drive more attendance 30% of one events virtual audience said very/highly likely to attend physical event next time Keeps off-cycle attendees engaged Keeps lost exhibitors engaged Penetrate New Markets
  • 3. How Does A Hybrid Event Differ From Other Online Options Usually One to Many 2D w/ Minimal Engagement Live or Archived Audio & Powerpoint Tele-Seminars / Webcasts Virtual / Hybrid Events Many to Many Highly Interactive 2D & 3D Solutions Audio, Video, Powerpoint Chat, VoIP, 3D Avatars
  • 4. Running A Virtual or Hybrid Event is NOT Difficult Simply Stream Your Live Presenters into an Online Engaging Environment Into 3D Into 2D Or Combination STREAM..
  • 5. STEP 1. Evaluate Users Experience 2D vs. 3D Focus on the Long Term Experience You are Seeking for Your Audience. Not on the Short Term Technical Barriers
  • 6. Most 2D Players are Built in Flash or Silverlight Basic 2D Players Include: Streaming Video, Audio, & Presentation Materials Chat, Polling & Question Functionality Advanced 2D Environments Include: Exhibit Listings Networking Lounges Slick Flash Graphics and Animation Most are Mac and PC Compatible Browser Based Low Level of Interaction with Attendees
  • 7. 2D Virtual Event Platform Options Include: and many more! Unisfair InExpo Stream 57 iCongo BxVideo On24 CommPartners
  • 8. All 3D Platforms are Avatar Based Customizable Avatars Streaming Video, Audio, & 際際滷s VoIP, Chat, Polling & Question Functions Exhibit Halls, Seminar Rooms 3D Models of Products & Environments Requires Minimal Client Download Significantly Greater Engagement Between Attendees 3D Platforms Include:
  • 9. 3D Virtual Event Platform Options Include: VirtualU by Digitell Second Life Forterra Web.Alive by Nortel Protosphere VenueGen
  • 10. Hybrid Events.. Combine a Live Audience with a Virtual Audience An Overflow Room for the World
  • 11. Virtual / Hybrid Events can be Done Inexpensively
  • 12. But, Quality Events Will Require Greater Levels of Expertise
  • 13. Case Studies Virtual Edge Hybrid Event Michael Doyle General Manager Virtual Edge Institute
  • 14. The Inside Story on Virtual Edge Summit 2009 A hybrid event using 3D immersive platform VirtualU and Live Streaming From Stream 57 (www.vesummit.com)
  • 15. Some Definitions Virtual Event A virtual event is an occurrence of people gathering together where some or all of the attendees are not physically in the same location but are connected in a common environment. The common environment might be one of many types but is usually enabled through the use of computers and the Internet. Hybrid Event A hybrid event involves a mixture of a physical events with elements of a virtual event usually running simultaneously and with overlapping content and interactive elements. Contact me at: [email_address] or (925)600-1001
  • 17. The Stats Almost 600 registered to attend physically Just over 500 registered to attend virtually Over 300 attended the physical event over two days Just under 300 attended virtually with 200 of those using VirtualU by Digitell Attendees a cross section of virtual events ecosystem
  • 23. Virtual Edge Summit 2009 Event Feedback Survey : Please rate the questions below:
  • 24. Does The Platform Meet Your Requirements Ask What Back-end Functionality the Platform Provides What Are You Required To Provide Do they Archive the Content REVIEW: When Hiring a Provider?
  • 25. Check The Back-End! What Types of Reporting are Included Does the Platform Include Registration Are There Automated Emails Can You Restrict Access Does it Include Tutorials What Social Media Components Are Included
  • 26. You Should Provide Internet and Marketing A Full Service Provider Should Handle Everything Else You Will Need! What Are You Required To Provide? Labor Equipment Logistics
  • 27. YES, Should You Capture Your Content for Archiving! Benefits!! Provides Access To Content ON-DEMAND Increased Value to Event Attendees Year-Round Revenue Generation Future Event Promotion Portability
  • 28. CONCLUSIONS!! Focus on The Users Experience Review Available Platforms and Providers Select Format That Best Meets Your Goals Start Small and Build on Successes!!