Virtual_5_Master
- 1. Innovation Challenge Technology Development Program Vanessa Chiang, Shivraj Gill, Michelle Kim, Winston Lee, Daniel Nguyen Group 5 Innovation Challenge
- 2. Customer Problem/Healthcare ProblemCustomer Problem/Healthcare Problem Customer Problem: Dating apps have a bad reputation Creators of these apps are criticized for fostering a hookup culture Healthcare Problem: Millennials are uninformed of and disengaged with healthcare % using these apps for casual encounters, without considering health risks, is growing at an alarming rate
- 3. Customer ArchetypeCustomer Archetype Meet Zane, the CEO of the major dating app, TinderUniversity Description Owns a company that develops a major dating application Behaviors Is upset when media outlets accuse him of creating a hookup culture Motivators He is actively pursuing ways to improve the image of his company
- 4. Market LandscapeMarket Landscape Were swimming in a Blue Ocean START-UP GROWTH MATURITY EXIT DEATH REBIRTH Dating App Industry Dating App Industry
- 5. Market SizeMarket Size 50,000,000 30,000,000 5,000,000 3,500,000 Tinder OkCupid Grindr Bumble 88,500,00088,500,000 Total Four Large Mobile Dating Services 270% Increase in # of users!
- 6. Unique Value PropositionUnique Value Proposition Our goals include: Protection, Engagement, Informing, Prevention, Healthy Living The only health API that keeps your users safe and informed before they meet new partners
- 7. PrototypePrototype Key Experience Walk-through: https://youtu.be/Fh_uIWdcoA4
- 8. Revenue ModelRevenue Model API POP_UP FEATURE API DASHBOARD FEATURE Dating Application Optum STREAM STREAM Annual License $ 3,650/yr Too early to measure Too early to measure $ 0.10/click
- 9. Business Segment InterestBusiness Segment Interest Preventative Healthcare Revenue
- 10. LearningLearning The willingness to pivot is important Major Feature Pivot: STD Results Exchange Data-driven business decisions are impactful 2 surveys with screener questions (Qualtrics) Guerilla User Research/Tests to validate UVP Conducted 10 interviews with UHG Management
- 11. Call to ActionCall to Action We need to tackle challenges, regardless of how difficult or uncomfortable the conversations may be Funding Development Partnership/Sales Q/A Beta Testing Deployment 2016 2017Q4 Q1 REALITY Research Results, Additional Resources: https://drive.google.com/folderview?id=0BwdDvJ9MbPI1eUlkX19ET0FQQTg&usp=sharing Need to reach out to Product Managers and Developers at large dating service companies