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Virtualization and Cloud - a "Pro" infrastructure for everyone.

Luca Bonmassar
Luca Bonmassar

A talk about Cloud Computing, to understand what is Cloud Computing and what are the benefits of building applications on top of Amazon AWS.

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Virtualization and Cloud: a PRO infrastructure for everyone. Luca Bonmassa r, BetterSoftware 2011 Monday, 27 June 2011
Luca Bonmassar Passionate about Tech Favorite topics: Cloud, Virtualization, NoSQL Enterprise / startup experience BetterSoftware 11 Monday, 27 June 2011
Cloud - Agenda Avoiding the fog Cloud what? Cloud why? Cloud when? Building on AWS Cloud BetterSoftware 11 Monday, 27 June 2011
1. Cloud what? BetterSoftware 11 Monday, 27 June 2011
Its not about the pro d u ct You have the biggest idea ever: a brand new pizza type! You have spent time designing, implementing and testing your new pizza But now you need a place to sell it BetterSoftware 11 Monday, 27 June 2011
Build your own pizza p lace! BetterSoftware 11 Monday, 27 June 2011
Build your own pizza p lace Upfront decisions: How big? How many tables? Where? Time and money if you change your mind BetterSoftware 11 Monday, 27 June 2011
What about renting? BetterSoftware 11 Monday, 27 June 2011
Renting in Cloud mall In the Cloud mall you can rent by square meters If: you need more, you get more you need less, you give it back BetterSoftware 11 Monday, 27 June 2011
2. Cloud why? BetterSoftware 11 Monday, 27 June 2011
Move from Capex to O p ex BetterSoftware 11 Monday, 27 June 2011
eCommerce Website 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic BetterSoftware 11 Monday, 27 June 2011
Over provision ing 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic Provisioning BetterSoftware 11 Monday, 27 June 2011
Under provisioning 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic Provisioning BetterSoftware 11 Monday, 27 June 2011
AutoScale(TM) 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic Provisioning BetterSoftware 11 Monday, 27 June 2011
From Capex to Opex No need for approval to buy any new computational resources Pay as you go model BetterSoftware 11 Monday, 27 June 2011
Ready to succeed? BetterSoftware 11 Monday, 27 June 2011
200 150 100 50 0 Sat Sun Mon Tue Wed Thu Fri Sat Sun Traffic Breakup notifier - la unch BetterSoftware 11 Monday, 27 June 2011
300000 225000 150000 75000 0 Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Traffic The TechCrunch effec t BetterSoftware 11 Monday, 27 June 2011
3. Cloud when? BetterSoftware 11 Monday, 27 June 2011
Enterprise Circumvent IT department Pay as you go - no budget approval No provisioning Cons: sensitive data? BetterSoftware 11 Monday, 27 June 2011
Startup / Pet project Defeat TechCrunch effect No money (but glory) No operations team BetterSoftware 11 Monday, 27 June 2011
Building on AWS BetterSoftware 11 Monday, 27 June 2011
Amazon Web Services The most mature, 鍖exible and complete infrastructure platform -- Jeff Bezos (CEO, Amazon.com) BetterSoftware 11 Monday, 27 June 2011
AWS WebApp Architect ure Monitoring Frontend Messaging AutoScale Backend Backend Storage BetterSoftware 11 Monday, 27 June 2011
Network Components Load Balancers Firewalls Elastic IPs Route 53 Virtual Private Cloud BetterSoftware 11 Monday, 27 June 2011
Computing: EC2 Virtual Machines Different memory/cpu resources Run public or custom OS images When turned off, changes are lost (volatile) Pay what you use (time and bandwidth) BetterSoftware 11 Monday, 27 June 2011
Bonus Track: EC2 + LX C Run Virtual Machines into Virtual Machines LXC (Linux Containers) UML (UserMode Linux) FreeBSD jails BetterSoftware 11 Monday, 27 June 2011
Storage: EBS Network storage volumes Customizable size Data stored in snapshots Data is automatically replicated Pay per allocated GB BetterSoftware 11 Monday, 27 June 2011
Storage: S3 Key/value object storage Rest API to manipulate the repository (web access to objects) S3FS Slower, more reliable Pay per allocated GB and usage (data transfer) BetterSoftware 11 Monday, 27 June 2011
Storage: RDS Relational Database Service A managed MySQL/ Oracle instance in the Cloud Different cpu/mem resources Pay what you use (bandwidth and time) BetterSoftware 11 Monday, 27 June 2011
Storage: SimpleDB The NoSQL alternative A managed NoSQL instance in the Cloud Custom API to manipulate the data set Pay what you use (bandwidth and time) BetterSoftware 11 Monday, 27 June 2011
Messaging: SNS Simple Noti鍖cation Service A noti鍖cation infrastructure in the Cloud Publish/Subscribe protocol Http/Mail/SQS noti鍖cations Pay what you use (requests, noti鍖cation and bandwidth) BetterSoftware 11 Monday, 27 June 2011
Messaging: SQS Simple Queue Service A message queue infrastructure in the Cloud Communications between EC2 instances Enable the worker queue paradigm Pay what you use (bandwidth and API requests) BetterSoftware 11 Monday, 27 June 2011
Monitoring: CloudWatc h Monitor AWS resources EC2 instances EBS volumes RDS databases Load Balancers ... Set alarms View graphs and statistics Pay per number of alarms and metrics monitored BetterSoftware 11 Monday, 27 June 2011
Monitoring: AutoScale Monitor instances and take scalability decisions Scale out EC2 instances when demand increases Shed unneeded EC2 instances when demand subsides (save $$$) Enable elasticity Free of charge BetterSoftware 11 Monday, 27 June 2011
Putting it all together Monitoring Frontend Messaging AutoScale Backend Backend Storage BetterSoftware 11 Monday, 27 June 2011
Failures Cloud is not immune to failures Cloud Apps should be designed with failure in mind (distributed components app) Take advantages of: Availability Zones Multiple Regions BetterSoftware 11 Monday, 27 June 2011
One more thing: API! All services are manageable through a Web Console But all AWS services have exposed APIs You can (for example): Allocate, start, control, terminate EC2 instances Allocate/attach/deallocate EBS partitions Allocate/start/stop databases Create/Read/Update/Destroy S3 objects Change IPs Monitor components ... BetterSoftware 11 Monday, 27 June 2011
Predicting costs Amazon Simple Monthly Calculator (google it!) Given some assumptions, how much will I pay? BetterSoftware 11 Monday, 27 June 2011
Keep costs low Use a mix of reserved instances vs. On- Demand instances Undersize your storage and processing power Monitor process activities (e.g. you pay for the bandwidth) Use AutoScale BetterSoftware 11 Monday, 27 June 2011
Conclusions Cloud is a very good place to host your application and data Very 鍖exible, leaves to others the pain of operations Easy to migrate to Cloud in steps (subscribing one service at a time) Your application is ready to scale with your business BetterSoftware 11 Monday, 27 June 2011
Thanks! Questions? luca@coderloop.com linkedin.com/in/lucabonmassar twitter.com/lucabonmassar BetterSoftware 11 Monday, 27 June 2011

More Related Content

Virtualization and Cloud - a "Pro" infrastructure for everyone.

  • 1. Virtualization and Cloud: a PRO infrastructure for everyone. Luca Bonmassa r, BetterSoftware 2011 Monday, 27 June 2011
  • 2. Luca Bonmassar Passionate about Tech Favorite topics: Cloud, Virtualization, NoSQL Enterprise / startup experience BetterSoftware 11 Monday, 27 June 2011
  • 3. Cloud - Agenda Avoiding the fog Cloud what? Cloud why? Cloud when? Building on AWS Cloud BetterSoftware 11 Monday, 27 June 2011
  • 4. 1. Cloud what? BetterSoftware 11 Monday, 27 June 2011
  • 5. Its not about the pro d u ct You have the biggest idea ever: a brand new pizza type! You have spent time designing, implementing and testing your new pizza But now you need a place to sell it BetterSoftware 11 Monday, 27 June 2011
  • 6. Build your own pizza p lace! BetterSoftware 11 Monday, 27 June 2011
  • 7. Build your own pizza p lace Upfront decisions: How big? How many tables? Where? Time and money if you change your mind BetterSoftware 11 Monday, 27 June 2011
  • 8. What about renting? BetterSoftware 11 Monday, 27 June 2011
  • 9. Renting in Cloud mall In the Cloud mall you can rent by square meters If: you need more, you get more you need less, you give it back BetterSoftware 11 Monday, 27 June 2011
  • 10. 2. Cloud why? BetterSoftware 11 Monday, 27 June 2011
  • 11. Move from Capex to O p ex BetterSoftware 11 Monday, 27 June 2011
  • 12. eCommerce Website 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic BetterSoftware 11 Monday, 27 June 2011
  • 13. Over provision ing 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic Provisioning BetterSoftware 11 Monday, 27 June 2011
  • 14. Under provisioning 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic Provisioning BetterSoftware 11 Monday, 27 June 2011
  • 15. AutoScale(TM) 1600000 1200000 800000 400000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Traffic Provisioning BetterSoftware 11 Monday, 27 June 2011
  • 16. From Capex to Opex No need for approval to buy any new computational resources Pay as you go model BetterSoftware 11 Monday, 27 June 2011
  • 17. Ready to succeed? BetterSoftware 11 Monday, 27 June 2011
  • 18. 200 150 100 50 0 Sat Sun Mon Tue Wed Thu Fri Sat Sun Traffic Breakup notifier - la unch BetterSoftware 11 Monday, 27 June 2011
  • 19. 300000 225000 150000 75000 0 Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Traffic The TechCrunch effec t BetterSoftware 11 Monday, 27 June 2011
  • 20. 3. Cloud when? BetterSoftware 11 Monday, 27 June 2011
  • 21. Enterprise Circumvent IT department Pay as you go - no budget approval No provisioning Cons: sensitive data? BetterSoftware 11 Monday, 27 June 2011
  • 22. Startup / Pet project Defeat TechCrunch effect No money (but glory) No operations team BetterSoftware 11 Monday, 27 June 2011
  • 23. Building on AWS BetterSoftware 11 Monday, 27 June 2011
  • 24. Amazon Web Services The most mature, 鍖exible and complete infrastructure platform -- Jeff Bezos (CEO, Amazon.com) BetterSoftware 11 Monday, 27 June 2011
  • 25. AWS WebApp Architect ure Monitoring Frontend Messaging AutoScale Backend Backend Storage BetterSoftware 11 Monday, 27 June 2011
  • 26. Network Components Load Balancers Firewalls Elastic IPs Route 53 Virtual Private Cloud BetterSoftware 11 Monday, 27 June 2011
  • 27. Computing: EC2 Virtual Machines Different memory/cpu resources Run public or custom OS images When turned off, changes are lost (volatile) Pay what you use (time and bandwidth) BetterSoftware 11 Monday, 27 June 2011
  • 28. Bonus Track: EC2 + LX C Run Virtual Machines into Virtual Machines LXC (Linux Containers) UML (UserMode Linux) FreeBSD jails BetterSoftware 11 Monday, 27 June 2011
  • 29. Storage: EBS Network storage volumes Customizable size Data stored in snapshots Data is automatically replicated Pay per allocated GB BetterSoftware 11 Monday, 27 June 2011
  • 30. Storage: S3 Key/value object storage Rest API to manipulate the repository (web access to objects) S3FS Slower, more reliable Pay per allocated GB and usage (data transfer) BetterSoftware 11 Monday, 27 June 2011
  • 31. Storage: RDS Relational Database Service A managed MySQL/ Oracle instance in the Cloud Different cpu/mem resources Pay what you use (bandwidth and time) BetterSoftware 11 Monday, 27 June 2011
  • 32. Storage: SimpleDB The NoSQL alternative A managed NoSQL instance in the Cloud Custom API to manipulate the data set Pay what you use (bandwidth and time) BetterSoftware 11 Monday, 27 June 2011
  • 33. Messaging: SNS Simple Noti鍖cation Service A noti鍖cation infrastructure in the Cloud Publish/Subscribe protocol Http/Mail/SQS noti鍖cations Pay what you use (requests, noti鍖cation and bandwidth) BetterSoftware 11 Monday, 27 June 2011
  • 34. Messaging: SQS Simple Queue Service A message queue infrastructure in the Cloud Communications between EC2 instances Enable the worker queue paradigm Pay what you use (bandwidth and API requests) BetterSoftware 11 Monday, 27 June 2011
  • 35. Monitoring: CloudWatc h Monitor AWS resources EC2 instances EBS volumes RDS databases Load Balancers ... Set alarms View graphs and statistics Pay per number of alarms and metrics monitored BetterSoftware 11 Monday, 27 June 2011
  • 36. Monitoring: AutoScale Monitor instances and take scalability decisions Scale out EC2 instances when demand increases Shed unneeded EC2 instances when demand subsides (save $$$) Enable elasticity Free of charge BetterSoftware 11 Monday, 27 June 2011
  • 37. Putting it all together Monitoring Frontend Messaging AutoScale Backend Backend Storage BetterSoftware 11 Monday, 27 June 2011
  • 38. Failures Cloud is not immune to failures Cloud Apps should be designed with failure in mind (distributed components app) Take advantages of: Availability Zones Multiple Regions BetterSoftware 11 Monday, 27 June 2011
  • 39. One more thing: API! All services are manageable through a Web Console But all AWS services have exposed APIs You can (for example): Allocate, start, control, terminate EC2 instances Allocate/attach/deallocate EBS partitions Allocate/start/stop databases Create/Read/Update/Destroy S3 objects Change IPs Monitor components ... BetterSoftware 11 Monday, 27 June 2011
  • 40. Predicting costs Amazon Simple Monthly Calculator (google it!) Given some assumptions, how much will I pay? BetterSoftware 11 Monday, 27 June 2011
  • 41. Keep costs low Use a mix of reserved instances vs. On- Demand instances Undersize your storage and processing power Monitor process activities (e.g. you pay for the bandwidth) Use AutoScale BetterSoftware 11 Monday, 27 June 2011
  • 42. Conclusions Cloud is a very good place to host your application and data Very 鍖exible, leaves to others the pain of operations Easy to migrate to Cloud in steps (subscribing one service at a time) Your application is ready to scale with your business BetterSoftware 11 Monday, 27 June 2011
  • 43. Thanks! Questions? luca@coderloop.com linkedin.com/in/lucabonmassar twitter.com/lucabonmassar BetterSoftware 11 Monday, 27 June 2011