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Virtually real slideshare

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Clifford Dive
Clifford Dive

This document discusses the challenges and opportunities of virtual reality (VR) technology. It begins by defining various types of immersive media experiences like VR, augmented reality, mixed reality, and 360-degree video. It then provides a brief history of VR technology and discusses how recent developments in consumer headsets from companies like Oculus, HTC, and PlayStation have driven a resurgence in VR. However, the document notes there are still technical, creative, and production challenges to creating high-quality VR content and experiences at scale. These include issues with latency, focus/vergence, motion parallax, bandwidth requirements, and developing norms around VR content creation. Overall, the document provides an overview of VR and outlines both its potential

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Virtually Real? The Challenges and Opportunities of VR Clifford Dive strategy | product | technology | business 1
Background 2遜 years understanding and developing the market for real-time video stitching technology 2
3
Video stitching 4
Some definitions Virtual reality : an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which one's actions partially determine what happens in the environment : the technology used to create or access a virtual reality 5
6
Some definitions Augmented reality : a technology that superimposes a computer- generated image on a user's view of the real world, thus providing a composite view 7
8
9
Some definitions Mixed reality : the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time 10
11
Some definitions 360属 video : 360属 video, also known as immersive video or cinematic VR, is a video recording where a view in every direction is recorded at the same time, shot using an omni-directional camera or a collection of cameras : depending on the camera and the viewing device 360属 video may offer a 3D viewing experience 12
13
Is 360属 video proper VR? Major differentiator can the user choose a viewpoint? Proper VR allows the user to move around in a virtual world, requiring a full 3D model of that world With 360属 video the viewing point is pre- determined at the time of filming 14
History 15
First Known Use of VIRTUAL REALITY Source: Merriam Webster
First Known Use of VIRTUAL REALITY 1987 Source: Merriam Webster
18 Painting by Robert Barker, 1787, overlooking Edinburgh 200 years earlier
19
...and technology advances 20 Photo by George N. Barnard from the top of Lookout Mountain, Tennessee, 1864
View-Master 1939 21
The 1990s SEGA and Nintendo 22
The millennium 3D TV 23
Whatever happened? Was it too expensive too much hassle bad luck the global recession not compatible with the lifestyle just not needed The millennium 3D TV
Whatever happened? Was it too expensive too much hassle bad luck the global recession not compatible with the lifestyle just not needed The millennium 3D TV
...and then.... 26
Virtually real slideshare
Virtually real slideshare
Virtually real slideshare
Virtually real slideshare
Virtually real slideshare
Virtually real slideshare
Addressing two consumer sectors Hard-core gamers PlayStation VR, Oculus Rift, HTC Vive Everyone else Google cardboard, Daydream, Samsung Gear VR 33
34
So whats it for? Gaming Education Healthcare Retail Engineering Entertainment News 35 Social Sport Art
VR empathy machine 36 Amnesty International Unveils Incredible VR Experience Showing the Devastation in Syria https://www.brandcrap.com/2016/03/14/amnesty-international-unveils-incredible-vr-experience-showing-the-devastation-in-syria/
How do I get into this? First big decision get into what? Full VR experience 360属 content 37
Full VR experience Requires 3D VR digital tools and game engines Nuke Unreal Engine Unity 38
360属 video Camera Google Jump, Nokia OZO, GoPro rig, Samsung, Ricoh, Giroptic... Stitching and processing software From the camera manufacturers VideoStitch, Kolor, PTGui 39
User interfaces for VR 40
41
Strategic questions How do we consume the content? Flat screens or head mounted displays (HMDs)? Im really not convinced about the concept of HMDs for every-day use by a mass audience and engagement of a critical mass in audience numbers is required for VR to move from niche to mainstream 2D or 3D? 42
Technical challenges Motion sickness related to latency Focus accommodation and vergence in the real world the eyes focus and alignment depend on the distance of the object in view Motion parallax if I move my head laterally in the real world objects in the foreground move relative to those in the background. Not so with todays cinematic VR Translation what happens if I change position? Bandwidth and processing power 43
Creative challenges With current technology immersive 360属 content can be spectacular, and currently the novelty value can make it a very effective marketing tool but... creating content is not easy, especially if you want live video There are consumer products available right now but... cameras are expensive, and quality is not brilliant the workflow is not straightforward 44
Production challenges Production norms are still emerging Where do I hide the crew? Its not just about the video Camera movement Length of scenes How, and whether to direct viewers attention 45
360属 videos and stills These are mine many others available on YouTube, which allows you to filter for 360属 content: https://youtu.be/D2Ja121TjVE https://youtu.be/pW6W-gdeFic https://flic.kr/p/LVKz8b 46
Other resources My test of consumer cameras: http://www.cliffdive.co.uk/360-degree-consumer-cameras- users-viewpoint/ My curated content of VR related news: http://www.scoop.it/t/panoramic-video Contact cliff@cliffdive.co.uk 47

More Related Content

Virtually real slideshare

  • 1. Virtually Real? The Challenges and Opportunities of VR Clifford Dive strategy | product | technology | business 1
  • 2. Background 2遜 years understanding and developing the market for real-time video stitching technology 2
  • 3. 3
  • 5. Some definitions Virtual reality : an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which one's actions partially determine what happens in the environment : the technology used to create or access a virtual reality 5
  • 6. 6
  • 7. Some definitions Augmented reality : a technology that superimposes a computer- generated image on a user's view of the real world, thus providing a composite view 7
  • 8. 8
  • 9. 9
  • 10. Some definitions Mixed reality : the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time 10
  • 11. 11
  • 12. Some definitions 360属 video : 360属 video, also known as immersive video or cinematic VR, is a video recording where a view in every direction is recorded at the same time, shot using an omni-directional camera or a collection of cameras : depending on the camera and the viewing device 360属 video may offer a 3D viewing experience 12
  • 13. 13
  • 14. Is 360属 video proper VR? Major differentiator can the user choose a viewpoint? Proper VR allows the user to move around in a virtual world, requiring a full 3D model of that world With 360属 video the viewing point is pre- determined at the time of filming 14
  • 16. First Known Use of VIRTUAL REALITY Source: Merriam Webster
  • 17. First Known Use of VIRTUAL REALITY 1987 Source: Merriam Webster
  • 18. 18 Painting by Robert Barker, 1787, overlooking Edinburgh 200 years earlier
  • 19. 19
  • 20. ...and technology advances 20 Photo by George N. Barnard from the top of Lookout Mountain, Tennessee, 1864
  • 22. The 1990s SEGA and Nintendo 22
  • 23. The millennium 3D TV 23
  • 24. Whatever happened? Was it too expensive too much hassle bad luck the global recession not compatible with the lifestyle just not needed The millennium 3D TV
  • 25. Whatever happened? Was it too expensive too much hassle bad luck the global recession not compatible with the lifestyle just not needed The millennium 3D TV
  • 33. Addressing two consumer sectors Hard-core gamers PlayStation VR, Oculus Rift, HTC Vive Everyone else Google cardboard, Daydream, Samsung Gear VR 33
  • 34. 34
  • 35. So whats it for? Gaming Education Healthcare Retail Engineering Entertainment News 35 Social Sport Art
  • 36. VR empathy machine 36 Amnesty International Unveils Incredible VR Experience Showing the Devastation in Syria https://www.brandcrap.com/2016/03/14/amnesty-international-unveils-incredible-vr-experience-showing-the-devastation-in-syria/
  • 37. How do I get into this? First big decision get into what? Full VR experience 360属 content 37
  • 38. Full VR experience Requires 3D VR digital tools and game engines Nuke Unreal Engine Unity 38
  • 39. 360属 video Camera Google Jump, Nokia OZO, GoPro rig, Samsung, Ricoh, Giroptic... Stitching and processing software From the camera manufacturers VideoStitch, Kolor, PTGui 39
  • 41. 41
  • 42. Strategic questions How do we consume the content? Flat screens or head mounted displays (HMDs)? Im really not convinced about the concept of HMDs for every-day use by a mass audience and engagement of a critical mass in audience numbers is required for VR to move from niche to mainstream 2D or 3D? 42
  • 43. Technical challenges Motion sickness related to latency Focus accommodation and vergence in the real world the eyes focus and alignment depend on the distance of the object in view Motion parallax if I move my head laterally in the real world objects in the foreground move relative to those in the background. Not so with todays cinematic VR Translation what happens if I change position? Bandwidth and processing power 43
  • 44. Creative challenges With current technology immersive 360属 content can be spectacular, and currently the novelty value can make it a very effective marketing tool but... creating content is not easy, especially if you want live video There are consumer products available right now but... cameras are expensive, and quality is not brilliant the workflow is not straightforward 44
  • 45. Production challenges Production norms are still emerging Where do I hide the crew? Its not just about the video Camera movement Length of scenes How, and whether to direct viewers attention 45
  • 46. 360属 videos and stills These are mine many others available on YouTube, which allows you to filter for 360属 content: https://youtu.be/D2Ja121TjVE https://youtu.be/pW6W-gdeFic https://flic.kr/p/LVKz8b 46
  • 47. Other resources My test of consumer cameras: http://www.cliffdive.co.uk/360-degree-consumer-cameras- users-viewpoint/ My curated content of VR related news: http://www.scoop.it/t/panoramic-video Contact cliff@cliffdive.co.uk 47

Editor's Notes

  • #10: How to get geeks to take exercise
  • #15: Ill take a hint from Mrs May 360 video means 360 video. And if you push me further Id say not its red, green and blue
  • #28: Facebook Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
  • #29: Facebook Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
  • #30: Facebook Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
  • #31: Facebook Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
  • #32: Facebook Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
  • #33: Facebook Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
  • #36: Google Expeditions