This document discusses how visualization can improve how an organization communicates, collaborates, and innovates. It explains that stakeholders have a hard time understanding text-based specifications but can better interpret designs when they can see and interact with a visual representation. The document describes Vis-EDGE, a visualization tool that allows business analysts, designers, stakeholders, and users to collaboratively define, review, and refine requirements and designs for new systems in a shared repository in real-time. It claims that using such visualization can help get systems to market faster, reduce costs, improve quality by decreasing rework, enhance customer experience, and better control innovation.