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Vision And Mission

Turgut Ziyal
Turgut Ziyal

While vision and mission statements are often used interchangeably, they serve distinct purposes. A vision describes where an organization wants to be in the future, focusing on opportunities rather than today's problems. It inspires and guides. In contrast, a mission statement defines an organization's goals and priorities for the present, outlining how the vision will be achieved. It should be concise and clarify the primary objective of increasing stakeholder value for shareholders, employees, and customers. Together, vision and mission provide direction, motivation, and focus to take an organization to its future aspirations.

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Prepared and Presented by Turgut Ziyal Copyright: 2009 Turgut Ziyal
VISION VS. MISSION Copyright: 2009 Turgut Ziyal
Although often used interchangeably, mission and vision statements are distinctly different, and each has its own purpose, style, criteria, and components. . Copyright: 2009 Turgut Ziyal
The vision is bigger picture and future oriented while the mission is more immediately focused on the present. It is the vision that defines the end game and the mission is the road map that will take you there. Copyright: 2009 Turgut Ziyal
Vision dictates Mission which determines Strategy, which surfaces Goals that frame Objectives, which in turn drives the Tactics that tell an organization what Resources, Infrastructure and Processes are needed to support a certainty of execution (Mike Myatt, 1988). vision mission strategy objectives tactics Copyright: 2009 Turgut Ziyal
VISION Copyright: 2009 Turgut Ziyal
"Vision without action is a daydream. Action without vision is a nightmare." Japanese proverb Copyright: 2009 Turgut Ziyal
Corporate vision is a short and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Copyright: 2009 Turgut Ziyal
You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision! Copyright: 2009 Turgut Ziyal
"To achieve great things, you need ambitious visions. And it does not matter that vision cannot be laid out in details. It is the direction that counts." Copyright: 2009 Turgut Ziyal
A company's vision is what it wants to achieve in the long term. It must convey a sense of direction, discovery, and opportunity that can communicated to all employees. It should not focus so much on today's problems, but rather on tomorrow's opportunities. Copyright: 2009 Turgut Ziyal
MISSION Copyright: 2009 Turgut Ziyal
A mission statement makes concrete the leader's view of the direction and purpose of the organization. Copyright: 2009 Turgut Ziyal
A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level Copyright: 2009 Turgut Ziyal
A mission statement should be a short and concise statement of goals and priorities Copyright: 2009 Turgut Ziyal
The primary goal of any business is to increase stakeholder value. The most important stakeholders are o shareholders who own the business, o employees who work for the business, o and clients or customers who purchase products and/or services from the business. Copyright: 2009 Turgut Ziyal
SAMPLES Copyright: 2009 Turgut Ziyal
Yahoo's mission statement: To be the most essential global internet service for consumers and businesses. Copyright: 2009 Turgut Ziyal
Pilgrim's Pride food company places a high value on customer satisfaction. Consequently, their mission statement reads: Our job is outstanding customer satisfaction . . . Everyday. Copyright: 2009 Turgut Ziyal
Amazon.com's mission statement is a good example of a far- reaching goal: To be the most customer-centric company in the world, where people can find and discover anything they want to buy online. Copyright: 2009 Turgut Ziyal
CADBURY: the worlds biggest and best confectionery company. Copyright: 2009 Turgut Ziyal
PERFETTI: caring for excellence Copyright: 2009 Turgut Ziyal
AND WHAT IS YOUR VISION? Copyright: 2009 Turgut Ziyal
THANKS! Copyright: 2009 Turgut Ziyal

More Related Content

Vision And Mission

  • 1. Prepared and Presented by Turgut Ziyal Copyright: 2009 Turgut Ziyal
  • 2. VISION VS. MISSION Copyright: 2009 Turgut Ziyal
  • 3. Although often used interchangeably, mission and vision statements are distinctly different, and each has its own purpose, style, criteria, and components. . Copyright: 2009 Turgut Ziyal
  • 4. The vision is bigger picture and future oriented while the mission is more immediately focused on the present. It is the vision that defines the end game and the mission is the road map that will take you there. Copyright: 2009 Turgut Ziyal
  • 5. Vision dictates Mission which determines Strategy, which surfaces Goals that frame Objectives, which in turn drives the Tactics that tell an organization what Resources, Infrastructure and Processes are needed to support a certainty of execution (Mike Myatt, 1988). vision mission strategy objectives tactics Copyright: 2009 Turgut Ziyal
  • 6. VISION Copyright: 2009 Turgut Ziyal
  • 7. "Vision without action is a daydream. Action without vision is a nightmare." Japanese proverb Copyright: 2009 Turgut Ziyal
  • 8. Corporate vision is a short and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Copyright: 2009 Turgut Ziyal
  • 9. You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision! Copyright: 2009 Turgut Ziyal
  • 10. "To achieve great things, you need ambitious visions. And it does not matter that vision cannot be laid out in details. It is the direction that counts." Copyright: 2009 Turgut Ziyal
  • 11. A company's vision is what it wants to achieve in the long term. It must convey a sense of direction, discovery, and opportunity that can communicated to all employees. It should not focus so much on today's problems, but rather on tomorrow's opportunities. Copyright: 2009 Turgut Ziyal
  • 12. MISSION Copyright: 2009 Turgut Ziyal
  • 13. A mission statement makes concrete the leader's view of the direction and purpose of the organization. Copyright: 2009 Turgut Ziyal
  • 14. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level Copyright: 2009 Turgut Ziyal
  • 15. A mission statement should be a short and concise statement of goals and priorities Copyright: 2009 Turgut Ziyal
  • 16. The primary goal of any business is to increase stakeholder value. The most important stakeholders are o shareholders who own the business, o employees who work for the business, o and clients or customers who purchase products and/or services from the business. Copyright: 2009 Turgut Ziyal
  • 17. SAMPLES Copyright: 2009 Turgut Ziyal
  • 18. Yahoo's mission statement: To be the most essential global internet service for consumers and businesses. Copyright: 2009 Turgut Ziyal
  • 19. Pilgrim's Pride food company places a high value on customer satisfaction. Consequently, their mission statement reads: Our job is outstanding customer satisfaction . . . Everyday. Copyright: 2009 Turgut Ziyal
  • 20. Amazon.com's mission statement is a good example of a far- reaching goal: To be the most customer-centric company in the world, where people can find and discover anything they want to buy online. Copyright: 2009 Turgut Ziyal
  • 21. CADBURY: the worlds biggest and best confectionery company. Copyright: 2009 Turgut Ziyal
  • 22. PERFETTI: caring for excellence Copyright: 2009 Turgut Ziyal
  • 23. AND WHAT IS YOUR VISION? Copyright: 2009 Turgut Ziyal
  • 24. THANKS! Copyright: 2009 Turgut Ziyal