Vision & mission Stateement
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The document discusses the key differences between a vision statement and a mission statement. A vision statement describes the desired future position of a company, while a mission statement defines the company's business objectives and approach. It provides characteristics for effective vision and mission statements such as being realistic, clear, creative, unique, and short. Finally, it outlines how vision and mission statements can be used internally to guide management and inspire employees, and externally to enlist support and serve as a public relations tool.
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Vision & mission Stateement
- 2. A Vision Statement describes the desired future position of the company.
- 3. A Mission Statement defines the companys business, its objectives and its approach to reach those objectives.
- 4. VISION MISSION Realistic Clear Creative Unique Short & snappy
- 5. INTERNAL Guide management Inspire employees Helps in decision making
- 6. EXTERNAL Enlist external support Create closer linkages and better communication Serve as a public relations tool
- 7. VISION To develop TATA into a world class Indian car brand for innovative and superior value vehicles. MISSION To be the most admire multi-national Indian car company producing vehicles that people love to buy