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The document outlines 10 concepts for dealing with competition. It discusses analyzing competitors' strategies, strengths, and weaknesses using industry and market analyses. Companies can play the role of market leader, challenger, follower, or nicher. Effective marketing strategies involve studying competitors and competitive forces to gain a competitive advantage.

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Dealing with Competition Rye Gutierrez Ateneo Graduate School of Business www.rye-gutierrez.blogspot.com Top 10 Concepts Visual
Outline: Dealing with Competition Concept 1: Effective marketing strategies involve studying competitors and competitive forces. (who?) Concept 2: The 5 Competitive Forces Concept 3: Marketers need to identify competitors' strategies, objectives, strengths and weaknesses. (what?) Concept 4: A company should identify competitors by using both industry- and market-based analyses.
Outline: Dealing with Competition Concept 5: There are four roles that firms can play in a market: the market leader, the market challenger, the market follower, the market nicher. Important to business success (why?) Concept 6: If you are the market leader, you must continuously innovate to retain and expand position. Concept 7: If you are the market challenger, you must address areas that the market leader cannot serve.
Outline: Dealing with Competition Concept 8: If you are the market follower, you must know how to hold current customers and win a fair share of new ones. Concept 9: If you are the market nicher, you must be a leader in a small market. Concept 10: Companies should not overdo emphasis on competitors.
Concept 1: Effective M arketing strategies = competitors + competitive forces. Strategies Competitors Competitive Forces
Concept 2: 5 Competitive Forces determine long term attractiveness of a market. Competitors Competitive Forces 5 Forces
Concept 3: Marketers need to identify competitors' strategies, objectives, strengths and weaknesses. Strategies Competitors Competitive Forces 5 Forces Identify
Concept 4: Identify Competitors . Strategies Competitors Competitive Forces 5 Forces Identify Competitors
Concept 5: There are four roles firms can play in a market . Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles
Concept 6: Market leaders control major share of the market . Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders
Concept 7: Market challengers like to gain share from the leaders and followers . Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers
Concept 8: The market follower holds current customers and wins new ones. Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Followers
Concept 9: The market nicher is a leader in a small market. Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Niche Followers
Concept 10: Companies should maintain a good balance of consumer and competitor monitoring to satisfy the needs of today's global market. Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Niche Balance Followers
Summary: Dealing with Competition is Necessary Focused on consumers and competitors Depends on Market Position Involves everybody (who?) Changing
My Conclusion: Dealing with Competition Overcoming competition requires attention to competitors as well as consumers
Dealing With Competition Rye Gutierrez Ateneo Graduate School of Business www.rye-gutierrez.blogpsot.com Top 10 Concepts THE END

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  • 1. Dealing with Competition Rye Gutierrez Ateneo Graduate School of Business www.rye-gutierrez.blogspot.com Top 10 Concepts Visual
  • 2. Outline: Dealing with Competition Concept 1: Effective marketing strategies involve studying competitors and competitive forces. (who?) Concept 2: The 5 Competitive Forces Concept 3: Marketers need to identify competitors' strategies, objectives, strengths and weaknesses. (what?) Concept 4: A company should identify competitors by using both industry- and market-based analyses.
  • 3. Outline: Dealing with Competition Concept 5: There are four roles that firms can play in a market: the market leader, the market challenger, the market follower, the market nicher. Important to business success (why?) Concept 6: If you are the market leader, you must continuously innovate to retain and expand position. Concept 7: If you are the market challenger, you must address areas that the market leader cannot serve.
  • 4. Outline: Dealing with Competition Concept 8: If you are the market follower, you must know how to hold current customers and win a fair share of new ones. Concept 9: If you are the market nicher, you must be a leader in a small market. Concept 10: Companies should not overdo emphasis on competitors.
  • 5. Concept 1: Effective M arketing strategies = competitors + competitive forces. Strategies Competitors Competitive Forces
  • 6. Concept 2: 5 Competitive Forces determine long term attractiveness of a market. Competitors Competitive Forces 5 Forces
  • 7. Concept 3: Marketers need to identify competitors' strategies, objectives, strengths and weaknesses. Strategies Competitors Competitive Forces 5 Forces Identify
  • 8. Concept 4: Identify Competitors . Strategies Competitors Competitive Forces 5 Forces Identify Competitors
  • 9. Concept 5: There are four roles firms can play in a market . Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles
  • 10. Concept 6: Market leaders control major share of the market . Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders
  • 11. Concept 7: Market challengers like to gain share from the leaders and followers . Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers
  • 12. Concept 8: The market follower holds current customers and wins new ones. Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Followers
  • 13. Concept 9: The market nicher is a leader in a small market. Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Niche Followers
  • 14. Concept 10: Companies should maintain a good balance of consumer and competitor monitoring to satisfy the needs of today's global market. Strategies Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Niche Balance Followers
  • 15. Summary: Dealing with Competition is Necessary Focused on consumers and competitors Depends on Market Position Involves everybody (who?) Changing
  • 16. My Conclusion: Dealing with Competition Overcoming competition requires attention to competitors as well as consumers
  • 17. Dealing With Competition Rye Gutierrez Ateneo Graduate School of Business www.rye-gutierrez.blogpsot.com Top 10 Concepts THE END