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Visual Communication

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k.baskar

Visual communication is the conveyance of ideas and information through visual means like pictures, symbols, and gestures rather than words. It has a long history dating back to Charles Darwin's scientific study of nonverbal communication. Today, visual communication is widely used in advertising, promotions, and other applications to get attention and convey messages in a memorable, easy to understand way across language barriers. However, it also has disadvantages like being imprecise for complex ideas and not transmitting through phone lines or at a distance.

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HOW EFFECTIVE IS VISUAL COMMUNICATION TO OUR YOUNGSTERS BY K.BASKAR
CONTENT Visual Communication Definition History Uses applications Advantages & Disadvantages
Communication Fundamentals, a recap Communication : the process of exchanging information
Communication Fundamentals, a recap
Communication Fundamentals, a recap Communication Verbal Non - Verbal visual visual oral oral Spoken language Written language Pictures Wordless Sounds Symbols Sensory Inouts Body Languages others
History of Visual Communication “ Expression of the Emotions in Man and Animals “ by Charles Darwin was the first scientific study on nonverbal communication
Definition of Terms Verbal communication: the process of communication through sending and receiving messages with the use of words Word: a unit of language that carries meaning and consists of one or more morphemes which are linked more or less tightly together, and has a phonetical value .
Definition of Terms (continued…) Nonverbal communication: the process of communication through sending and receiving wordless messages Gestures Body language Posture Facial Expressions Eye Contact Appearance Intonations Handwriting Etc.
Definition of Terms (continued…) Visual communication: the conveyance of ideas and information in forms that can be read or looked upon
HOW EFFECTIVE IS VISUAL COMMUNICATION? It makes everyone understand what is it? It clearly define us. Shows brief view in a simple figure
Guess the Logo? Apple
Guess the Logo? James Bond
Guess the Logo? Bluetooth
“ A picture is worth a thousand words” these are the golden words said by MR. JUCIY TURKEY
HOW VISUAL COMMUNICATION USED NOW? Visual communication is used in various forms in day to day life advertising promotions product placement endorsements sales promotion public relations trade shows as attention getters
SOME OF THE EFFECTIVNESS OF VISUALIZATION An advertisement found in Malaysia. A sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.
A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs
ADVANTAGES Transcends language barriers Attention getting Ability to pick up information while in a passive state of listening Makes everyone to remember whatever carried out It makes others believable trustable
DISADVANTAGES From long distance, visualisation cant seen It does not comes in phone line It difficult to assess people to understand our ideas and innovation Imprecise & difficult to convey complex ideas Often cannot transmit factual information
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Visual Communication

  • 1. HOW EFFECTIVE IS VISUAL COMMUNICATION TO OUR YOUNGSTERS BY K.BASKAR
  • 2. CONTENT Visual Communication Definition History Uses applications Advantages & Disadvantages
  • 3. Communication Fundamentals, a recap Communication : the process of exchanging information
  • 5. Communication Fundamentals, a recap Communication Verbal Non - Verbal visual visual oral oral Spoken language Written language Pictures Wordless Sounds Symbols Sensory Inouts Body Languages others
  • 6. History of Visual Communication “ Expression of the Emotions in Man and Animals “ by Charles Darwin was the first scientific study on nonverbal communication
  • 7. Definition of Terms Verbal communication: the process of communication through sending and receiving messages with the use of words Word: a unit of language that carries meaning and consists of one or more morphemes which are linked more or less tightly together, and has a phonetical value .
  • 8. Definition of Terms (continued…) Nonverbal communication: the process of communication through sending and receiving wordless messages Gestures Body language Posture Facial Expressions Eye Contact Appearance Intonations Handwriting Etc.
  • 9. Definition of Terms (continued…) Visual communication: the conveyance of ideas and information in forms that can be read or looked upon
  • 10. HOW EFFECTIVE IS VISUAL COMMUNICATION? It makes everyone understand what is it? It clearly define us. Shows brief view in a simple figure
  • 12. Guess the Logo? James Bond
  • 13. Guess the Logo? Bluetooth
  • 14. “ A picture is worth a thousand words” these are the golden words said by MR. JUCIY TURKEY
  • 15. HOW VISUAL COMMUNICATION USED NOW? Visual communication is used in various forms in day to day life advertising promotions product placement endorsements sales promotion public relations trade shows as attention getters
  • 16. SOME OF THE EFFECTIVNESS OF VISUALIZATION An advertisement found in Malaysia. A sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.
  • 17. A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs
  • 18. ADVANTAGES Transcends language barriers Attention getting Ability to pick up information while in a passive state of listening Makes everyone to remember whatever carried out It makes others believable trustable
  • 19. DISADVANTAGES From long distance, visualisation cant seen It does not comes in phone line It difficult to assess people to understand our ideas and innovation Imprecise & difficult to convey complex ideas Often cannot transmit factual information