Visual content marketing uses images and visual elements to convey messages and engage audiences. Examples include posting photos on social media with captions or hashtags, creating infographics to illustrate concepts, and using images in contests or on donation pages to encourage sharing or donations. Elements like compelling photos paired with short text can spread bite-sized information quickly. Nonprofits and brands should identify visual themes that align with their mission and post interesting images consistently across social networks and boards to boost engagement.
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Visual Communications for Nonprofits
1. Visual
A Snapshot of Visual Content Marketing
Noland Hoshino | Co-Founder, Bcause Media | @NolandHoshino
27. Contest theme with #hashtag
Announce contest with instructions
and rules
Create RSS feed
http://instagr.am/tags/[hashtag name]/feed/recent/rss
Note: Dont include the hash mark # in the URL address
Fan snaps photo with #hashtag
Winner winner chicken dinner
30. Nonprofit Website
Uploads Picture to
Donation Page
Pinterest Board
Person clicks on image,
Write compelling call-
like repin it tweet,
to-action
emal or Facebook
Create Pinterest Board
56. Hire the right right-brain person
Identify theme message, mission, vision
Post interesting images
Optimize images for findability
Post consistently and frequently
Make use of apps and tools
Get your community involved