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Visual
design:
Imaging
and Layout
Design
Basic Principles of
Graphics and Layout
The term infographic is a short term for information graphic,
which refers to an image that combines information, storytelling,
and perceptions that help the cause of an individual or an institution
to communicate a message to viewers. Images are very effective in
communicating messages because they are easily understood.
Using infographics brings about numerous
advantages. People rely most on their
sense of sight. By creating a catchy and
attractive infographic, one can effectively
communicate a message to viewers. Here
are the basic elements of layout and
design to guide you in creating on
effective infographic.
A
tics of
can
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e of
ssions
e
they
he
B
C
Using infographics brings about numerous
advantages. People rely most on their
sense of sight. By creating a catchy and
attractive infographic, one can effectively
communicate a message to viewers. Here
are the basic elements of layout and
design to guide you in creating on
effective infographic.
A
Lines - Lines are the most basic of all the
elements. Lines can define the characteristics of
an infographic. Lines can form shapes that can
catch the attention of a viewer. They can be
sharp, be made up of broken lines and fine of
sick lines, and can't create different impressions
to viewers. A group of lines can also create
patterns or shapes. Shapes are universal
symbols that do not require language, but they
can give a specific meaning regardless of the
background and ethnicity of the viewer.
B
C
Using infographics brings about numerous
advantages. People rely most on their
sense of sight. By creating a catchy and
attractive infographic, one can effectively
communicate a message to viewers. Here
are the basic elements of layout and
design to guide you in creating on
effective infographic.
A
Lines - Lines are the most basic of all the
elements. Lines can define the characteristics of
an infographic. Lines can form shapes that can
catch the attention of a viewer. They can be
sharp, be made up of broken lines and fine of
sick lines, and can't create different impressions
to viewers. A group of lines can also create
patterns or shapes. Shapes are universal
symbols that do not require language, but they
can give a specific meaning regardless of the
background and ethnicity of the viewer.
B
Color - is one of the powerful and
influential elements in an infographic. Using
the right combination of colors can catch the
attention of a passerby or even glancing
viewers. For example, red, orange, and yellow
are strong or warm colors that can easily
attract attention. On the other end, blue,
green, violet, and indigo a cool or soft colors.
Combining colors and having a good
command on color mixtures and combinations
can catch the attention of the viewers.
C
Using infographics brings about numerous
advantages. People rely most on their
sense of sight. By creating a catchy and
attractive infographic, one can effectively
communicate a message to viewers. Here
are the basic elements of layout and
design to guide you in creating on
effective infographic.
A
Lines - Lines are the most basic of all the
elements. Lines can define the characteristics of
an infographic. Lines can form shapes that can
catch the attention of a viewer. They can be
sharp, be made up of broken lines and fine of
sick lines, and can't create different impressions
to viewers. A group of lines can also create
patterns or shapes. Shapes are universal
symbols that do not require language, but they
can give a specific meaning regardless of the
background and ethnicity of the viewer.
B
Color - is one of the powerful and
influential elements in an infographic. Using
the right combination of colors can catch the
attention of a passerby or even glancing
viewers. For example, red, orange, and yellow
are strong or warm colors that can easily
attract attention. On the other end, blue,
green, violet, and indigo a cool or soft colors.
Combining colors and having a good
command on color mixtures and combinations
can catch the attention of the viewers.
C
Shapes - These are defined by
the enclosure by a combination
of multiple lines. Shapes
express different psychological
influences on the audience
especially when combined with
different colors.
Using infographics brings about numerous
advantages. People rely most on their
sense of sight. By creating a catchy and
attractive infographic, one can effectively
communicate a message to viewers. Here
are the basic elements of layout and
design to guide you in creating on
effective infographic.
A
Lines - Lines are the most basic of all the
elements. Lines can define the characteristics of
an infographic. Lines can form shapes that can
catch the attention of a viewer. They can be
sharp, be made up of broken lines and fine of
sick lines, and can't create different impressions
to viewers. A group of lines can also create
patterns or shapes. Shapes are universal
symbols that do not require language, but they
can give a specific meaning regardless of the
background and ethnicity of the viewer.
B
Color - is one of the powerful and
influential elements in an infographic. Using
the right combination of colors can catch the
attention of a passerby or even glancing
viewers. For example, red, orange, and yellow
are strong or warm colors that can easily
attract attention. On the other end, blue,
green, violet, and indigo a cool or soft colors.
Combining colors and having a good
command on color mixtures and combinations
can catch the attention of the viewers.
C
Shapes - These are defined by
the enclosure by a combination
of multiple lines. Shapes
express different psychological
influences on the audience
especially when combined with
different colors.
Principles of Design
The use of different design elements defines
the message and ideas that the image depicts.
Presented are the principles of design that will
ensure a harmonious relationship between
the viewer and the image itself.
Visual-design-1..pptx and imagine file format
Balance - This describes the placement of
elements, shapes, or lines through the image.
Unconsciously, humans are always looking for
balance. Ensuring a proper balance in your
creations will produce an effective relationship
with your work and the viewer. There are two
types of balance.
 Formal balance - When objects are placed
symmetrically and are properly distributed
 Informal balance - Includes a non-
symmetrical distribution of elements but is
Visual-design-1..pptx and imagine file format
h
Contrast - The
arrangement of elements
and an image may be done
by combining elements with
different properties and
characteristics.
h
Visual-design-1..pptx and imagine file format
Unity - It is when all
of the elements seem
to be a singular
element and unison.
This makes the
design pleasing to
the viewers.
Visual-design-1..pptx and imagine file format
Visual-design-1..pptx and imagine file format
Rhythm - This describes the
product of having the elements
placed in harmony with one
another. Rhythm can be done
by using patterns and by
repeating various elements.
Image File Formats
File formats, specially image file formats, are facilities are
methods to store and organize digital images. The manner of
interpreting digital image files is due to the format of storing and coding
the image files. The elements of the picture, which are referred to as
pixels or picture elements, arrange and stored in a manner dictated by
the format of the image.
Image File Formats
File formats, specially image file formats, are facilities are
methods to store and organize digital images. The manner of
interpreting digital image files is due to the format of storing and coding
the image files. The elements of the picture, which are referred to as
pixels or picture elements, arrange and stored in a manner dictated by
the format of the image.
Tagged Image File Format (TIFF)
This is a less common file format
supported by web browsers. This
file format can use either the
lossless or the lossy compression
method.
Graphics Interchange
Format (GIF)
This is a popular file format
for storing graphical images
with fewer colors. This file
format supports 256 colors
only. GIF compression
method uses lossless
compression techniques.
Image File Formats
File formats, specially image file formats, are facilities are
methods to store and organize digital images. The manner of
interpreting digital image files is due to the format of storing and coding
the image files. The elements of the picture, which are referred to as
pixels or picture elements, arrange and stored in a manner dictated by
the format of the image.
Joint Photographic Experts
Group (JPEG or JPG)
This is a compression method
that complies with the JPEG File
Interchange Format (JFIF). This
format applies a "lossy"
compression method to image
files, which means that a huge
number of pixels are lost or
discarded in storing the image.
The information is not lost,
however, but a great space for
storage is saved.
Portable Network Graphics
(PNG)
The intention for the
creation of this file format is
to be a free and open
source substitute for GIF.
This file format is expected
to be fully compatible with
online applications. This is a
lossless compression
method; thus, it is also used
in editing applications.
THANK YOU.

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Visual-design-1..pptx and imagine file format

  • 2. Basic Principles of Graphics and Layout The term infographic is a short term for information graphic, which refers to an image that combines information, storytelling, and perceptions that help the cause of an individual or an institution to communicate a message to viewers. Images are very effective in communicating messages because they are easily understood.
  • 3. Using infographics brings about numerous advantages. People rely most on their sense of sight. By creating a catchy and attractive infographic, one can effectively communicate a message to viewers. Here are the basic elements of layout and design to guide you in creating on effective infographic. A tics of can e e of ssions e they he B C
  • 4. Using infographics brings about numerous advantages. People rely most on their sense of sight. By creating a catchy and attractive infographic, one can effectively communicate a message to viewers. Here are the basic elements of layout and design to guide you in creating on effective infographic. A Lines - Lines are the most basic of all the elements. Lines can define the characteristics of an infographic. Lines can form shapes that can catch the attention of a viewer. They can be sharp, be made up of broken lines and fine of sick lines, and can't create different impressions to viewers. A group of lines can also create patterns or shapes. Shapes are universal symbols that do not require language, but they can give a specific meaning regardless of the background and ethnicity of the viewer. B C
  • 5. Using infographics brings about numerous advantages. People rely most on their sense of sight. By creating a catchy and attractive infographic, one can effectively communicate a message to viewers. Here are the basic elements of layout and design to guide you in creating on effective infographic. A Lines - Lines are the most basic of all the elements. Lines can define the characteristics of an infographic. Lines can form shapes that can catch the attention of a viewer. They can be sharp, be made up of broken lines and fine of sick lines, and can't create different impressions to viewers. A group of lines can also create patterns or shapes. Shapes are universal symbols that do not require language, but they can give a specific meaning regardless of the background and ethnicity of the viewer. B Color - is one of the powerful and influential elements in an infographic. Using the right combination of colors can catch the attention of a passerby or even glancing viewers. For example, red, orange, and yellow are strong or warm colors that can easily attract attention. On the other end, blue, green, violet, and indigo a cool or soft colors. Combining colors and having a good command on color mixtures and combinations can catch the attention of the viewers. C
  • 6. Using infographics brings about numerous advantages. People rely most on their sense of sight. By creating a catchy and attractive infographic, one can effectively communicate a message to viewers. Here are the basic elements of layout and design to guide you in creating on effective infographic. A Lines - Lines are the most basic of all the elements. Lines can define the characteristics of an infographic. Lines can form shapes that can catch the attention of a viewer. They can be sharp, be made up of broken lines and fine of sick lines, and can't create different impressions to viewers. A group of lines can also create patterns or shapes. Shapes are universal symbols that do not require language, but they can give a specific meaning regardless of the background and ethnicity of the viewer. B Color - is one of the powerful and influential elements in an infographic. Using the right combination of colors can catch the attention of a passerby or even glancing viewers. For example, red, orange, and yellow are strong or warm colors that can easily attract attention. On the other end, blue, green, violet, and indigo a cool or soft colors. Combining colors and having a good command on color mixtures and combinations can catch the attention of the viewers. C Shapes - These are defined by the enclosure by a combination of multiple lines. Shapes express different psychological influences on the audience especially when combined with different colors.
  • 7. Using infographics brings about numerous advantages. People rely most on their sense of sight. By creating a catchy and attractive infographic, one can effectively communicate a message to viewers. Here are the basic elements of layout and design to guide you in creating on effective infographic. A Lines - Lines are the most basic of all the elements. Lines can define the characteristics of an infographic. Lines can form shapes that can catch the attention of a viewer. They can be sharp, be made up of broken lines and fine of sick lines, and can't create different impressions to viewers. A group of lines can also create patterns or shapes. Shapes are universal symbols that do not require language, but they can give a specific meaning regardless of the background and ethnicity of the viewer. B Color - is one of the powerful and influential elements in an infographic. Using the right combination of colors can catch the attention of a passerby or even glancing viewers. For example, red, orange, and yellow are strong or warm colors that can easily attract attention. On the other end, blue, green, violet, and indigo a cool or soft colors. Combining colors and having a good command on color mixtures and combinations can catch the attention of the viewers. C Shapes - These are defined by the enclosure by a combination of multiple lines. Shapes express different psychological influences on the audience especially when combined with different colors. Principles of Design The use of different design elements defines the message and ideas that the image depicts. Presented are the principles of design that will ensure a harmonious relationship between the viewer and the image itself.
  • 9. Balance - This describes the placement of elements, shapes, or lines through the image. Unconsciously, humans are always looking for balance. Ensuring a proper balance in your creations will produce an effective relationship with your work and the viewer. There are two types of balance. Formal balance - When objects are placed symmetrically and are properly distributed Informal balance - Includes a non- symmetrical distribution of elements but is
  • 11. h
  • 12. Contrast - The arrangement of elements and an image may be done by combining elements with different properties and characteristics.
  • 13. h
  • 15. Unity - It is when all of the elements seem to be a singular element and unison. This makes the design pleasing to the viewers.
  • 18. Rhythm - This describes the product of having the elements placed in harmony with one another. Rhythm can be done by using patterns and by repeating various elements.
  • 19. Image File Formats File formats, specially image file formats, are facilities are methods to store and organize digital images. The manner of interpreting digital image files is due to the format of storing and coding the image files. The elements of the picture, which are referred to as pixels or picture elements, arrange and stored in a manner dictated by the format of the image.
  • 20. Image File Formats File formats, specially image file formats, are facilities are methods to store and organize digital images. The manner of interpreting digital image files is due to the format of storing and coding the image files. The elements of the picture, which are referred to as pixels or picture elements, arrange and stored in a manner dictated by the format of the image. Tagged Image File Format (TIFF) This is a less common file format supported by web browsers. This file format can use either the lossless or the lossy compression method. Graphics Interchange Format (GIF) This is a popular file format for storing graphical images with fewer colors. This file format supports 256 colors only. GIF compression method uses lossless compression techniques.
  • 21. Image File Formats File formats, specially image file formats, are facilities are methods to store and organize digital images. The manner of interpreting digital image files is due to the format of storing and coding the image files. The elements of the picture, which are referred to as pixels or picture elements, arrange and stored in a manner dictated by the format of the image. Joint Photographic Experts Group (JPEG or JPG) This is a compression method that complies with the JPEG File Interchange Format (JFIF). This format applies a "lossy" compression method to image files, which means that a huge number of pixels are lost or discarded in storing the image. The information is not lost, however, but a great space for storage is saved. Portable Network Graphics (PNG) The intention for the creation of this file format is to be a free and open source substitute for GIF. This file format is expected to be fully compatible with online applications. This is a lossless compression method; thus, it is also used in editing applications.